Friday 10th February 2011

Extravaganza Presents

Dennis Ferrer
Objektivity | USA
http://www.objektivity.com/

Right place, right time. It's an old cliché, but it's one that's been the definition of Dennis Ferrer's musical career. Just as the dance music world was heading into the world of afro-centric house, Ferrer was there. And then, when it began to embrace the mix of tech and soul, Ferrer was there again, leading the way with his impeccable productions. As Ferrer goes, it seems, so does electronic music. And, as someone who's never content to do the same thing twice, it's clear that he'll be staying on top for years to come.

Ferrer burst back into the consciousness of most dance music heads with the release of "Sandcastles," (Ibadan) his collaboration with Jerome Sydenham in 2003. A throwback to his techno roots as producer of the first ever release on Synewave in 1994 and mixed with a healthy dose of soul, the track was a massive hit for the duo. But, to his credit, Ferrer didn't simply repeat the formula afterwards. Instead, whether it's been the gospel house sounds of his remix of Blaze & Barbara Tucker's "Most Precious Love" (Defected) or the deeper-than-deep rework of Fish Go Deep's "The Cure & The Cause," (Defected) Ferrer has continued to push a variety of genres all at once. It's clear that Ferrer isn't content to rest on his laurels: he's too busy dreaming up new ways to shock and delight audiences.

Of course, we do say "back" into the consciousness of dance music heads because Ferrer has been around for far longer than 'Sandcastles'. He was crafting techno records in the mid-'90s as Morph and then had success in the Afro and gospel house scenes with releases via his Sfere label, an imprint he began alongside Kerri Chandler. "Sandcastles" merely marked his return to techno phase - and broadened his appeal to a new audience largely unfamiliar with his past work. But it's this past work that gives his new productions such resonance: unlike many of this house peers, Ferrer's techno experience has given him an edge that you can hear in his recent work.

"Son of Raw," (Ibadan) "Church Lady," (Defected) "Underground Is My Home," (King Street Sounds) and "Touched the Sky" (King Street Sounds) have all been huge dancefloor anthems and all show a different side of the Ferrer personality. As he's said in interviews, "It doesn't matter if it's gospel house, Brazilian house, jazz house, or whatever. As long as it's got soul and moves people, that's all that matters." Collected on his full-length The World As I See It (King Street Sounds), it's a sound that reached many different audiences. "Transitions" and "P2DaJ" were huge in the techno world, while the beautiful ode "How Do I Let Go" was a hit in the gospel house scene, the success of which has become bittersweet considering the recent passing of its vocalist, KT Brooks, one of Ferrer's favorite vocal collaborators.

Ferrer has brought that anything goes approach to his newest venture, Objektivity. The new imprint has thus far focused itself on vocals, featuring often unlikely turns from indie heroes like Ane Brun and Télépopmusik. Low slung and deep, Objektivity is a cutting-edge label in touch with its time, putting a uniquely American spin on the deep house revival that is currently making waves in Europe. And with releases from the likes of the young phenoms the Martinez Brothers (who are going from strength to strength) and classic New York house heads like Timmy Regisford and Quentin Harris, it's obvious that Ferrer doesn't regard the label as a vanity project. Objektivity is a living, breathing thing - one that's set to drop bombs on the dancefloor for years to come.

Ferrer started out 2009 with quick acclaim from the top download store Beatport who awarded him Best Deep House Artist of 2009. But that wasn't enough to make Ferrer rest, for most of the year in-between a heavy DJ schedule, he's been hold up in his super secret Hoboken New Jersey studio slowly crafting what promises to be his best work to date - a brand newalbum tentatively entitled "The More Things Change."

Ferrer released the piano driven summer smash "Sinfonia Della Notte" on Strictly Rhythm in May 2009 which fans and press alike bugged over. DJ Mag said the single was leading the charge for a piano chord driven house music revival but we know Ferrer is just flexing one of his many skills.

Just how much more was revealed in mid November when Ferrer unveiled his single "Hey Hey" for Objektivity which immediately caught on with DJs and with Mixmag UK who gave it a Big Tune review. UK radio DJ Pete Tong helped the noise too saying the record ‘gives me goose bumps, it’s quality from start to finish; it’s a return to the finest virtues of house music, this is brilliant.' The single is also notable for having received one of the most rapid reactions in recent dance music history - shooting immediately to #1 on Beatport where it's still holding over four weeks in something no other house track has achieved recently. It's also been #1 at Juno and #1 at Black Market in Soho, London.

Perhaps part of the appeal here is "Hey Hey" is vocal driven and so it's appropriate that Dennis has just been nominated for a Grammy for another vocal driven tune - his "Dennis Ferrer Objektivity Mix" of Dido's "Don't Believe In Love" (Arista). But vocals aren't all that's appealing with "Hey Hey" it's been drawing attraction for the superb production standards - something Dennis made even clearer when he decided to reveal part of the technical process behind the tune on his myspace blog (and single press release) - Resident Advisor's reviewer commented - "even a novice like me can often hear how ridiculously sharp his productions are."

Dennis recently described the genesis of his new single to Chicago's Five Magazine saying "I was thinking about when you used to hang out with your friends back in the day and some guy would call on some girl, and most of the time she wouldn't give him the time of day. But on occasion you get that one shot where somebody would pay you some mind Then a couple of years later you go, "Damn I hate this bitch!" or "Screw this fucking guy!" ([laughs] That's where the record comes from. We've all been at a certain point where you sit there and regret what you've done. "And I heard you say, I knew I should have walked away..."

As far as his Grammy nomination goes Ferrer admits it was all a bit of a surprise - "Carl Craig sent me a text and said "congratulations on your Grammy nomination". I texted him back saying "oh, you've got jokes now". I thought he was talking about my new record. Then he called me saying he was serious and my jaw dropped." He adds "I feel honored and lucky at the same time. Very few of us in our genre get the nod of acknowledgement when it comes to being judged in the mainstream."

As always with Ferrer the best is yet to come. With a deep knowledge of the past and a constant push for the future, Ferrer remains one of the true greats of house music - a leader and innovator whose enjoying the buzz around him but keeping on pushing the limits. Stay tuned.

Alongside:

The Sno-Men
Boogie Inc | Canada
http://soundcloud.com/the_sno_men

Jed Harper
Diffused | Provoke | Canada
http://www.jedharper.com/

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