quote: | Originally posted by SYSTEM-J
The best form of marketing for underground producers is, and always has been, to get signed to a respected label and/or get your tracks played by a heavyweight DJ, the kind who has hundreds of fans slathering over their tracklists. |
Dunno, I feel like being playlisted by big DJs has a lot impact than it used to have. There are so many DJs now and so much content in forms of mixes, everything is so fragmented. There's nothing anymore like the EM or Fabric mixes used to be, where everyone in the scene takes a moment and listens. Also just due to the sheer amount of music released, tracks stay in rotation for a lot less longer than they used to be. I've heard of many cases where a record does decently well in the promo rotation for two months and then by the time it comes out in the shops it's already been played out by all the professional DJs since everyone and their mother is on promo lists now.
Of course, if you have a bonafide hit on your hand where it gets played by everyone and people in these track IDs groups yells for the ID for months on end it's going to do well but I feel like that's the exception rather than the rule. Obviously, labels still matter a great deal but I know people that have had releases on very "respectable" labels and that didn't too much for their career since records just get lost in the sea of releases if they aren't exceptionally good or promoted to death. The labels that really push people are the labels with a top notch PR agency and a strong social media presence.
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June 2018 mix
Last edited by Woony on Jun-26-2018 at 17:24
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