Yeah, it's a bummer. $5 for even just a little car. My brother was with me and we both said, "Shit, it was like $40 for a big base or ship or something, lets both go half in on one!" Nope. Double the price.
I do have to give points to Lego, though. Despite all of the new product lines they've come out with, they still have the entire original City line for sale. Everything was exactly the same as I had remembered, and I almost splurged and bought everything I'd wanted when I was younger. Sooooo tempting.