Paul Lanzarotti ( Mad Not Mad ) To Open Up New Club In June?
Just saw this article
|You say you're not a standard promoter exactly. So what's something that you would tell a venue?|
Well, we're going to be opening a... I can't tell you what the name of the club is because it's secret, but in June we're going to be opening a new club, and we have been working it for eight months with the venue owners, and the concept was borne out of my original experience with the first Sasha boat cruise, and then playing around with the format... I got into it because a lot of my friends were, I stopped going out in New York about a year-and-a-half, two years ago because I was frustrated with what was out there, and I think the NY club scene is in a bad place. Then my friends were going out and they were coming back and they were complaining, and every bit that they were complaining about what was the same things that I was complaining about, so I decided "You know what, I'm going to give this a go, I'm going to try and change things."
In New York, everything's much closer together [than London], so people have four or five options when they go out, and that changes people's mindset, and I noticed this seven years ago, that the crowds here are much more apathetic—people come, people go. This new club we're developing is a new club which kind of turns things on its head. First of all the production is going to be first-class, the venue owners are spending a fortune on a state-of-the-art Funktion One soundsystem, not just a couple of speakers in the corner, we're going to have six 21-inch subs in a beautiful space. It's a very beautiful space, it's in Manhattan and not in Brooklyn.
We have a lighting company that's coming in who were recommended to us by a couple of people called iDesign and they're going to be doing some fantastic design work. We're not trying to design a very loud and in-your-face club, in fact what we're trying to do is design a club that's very underground and is targeted at a slightly older audience. We're going to have lots of seating available, the best sound that money can buy, the best lighting money can buy, in an underground, 500-capacity club, and it's going to be semi-private, and the idea is to connect the real fans of music to the DJs and give the DJs the best possible platform to be heard.