|
New York City's 'SLR' making waves (and WAVs) in the tech house community
|
View this Thread in Original format
| kennysummit |
Press Release: Having just about as many sub-genres as electronic music itself, Tech House has become as relevant in today's New York club scene as freestyle was in the 80s, with the major difference being freestyle sucked and tech house is fkn awesome. Names like Mills, Atkins, Saunderson, and May are to techno what Elvis is to Rock, and whats even cooler is that these DJs are alive and kickin. Following in the footsteps of these innovators is a tidal wave of producers, and thanks to technology, more and more people are taking up EDM production every day. Sonido Local Recordings, a New York City based tech house label, is one of the labels to watch for. Top notch production, an umbrella of like minded artists / DJs and a slew of underground hits, SLR is fast becoming a label that you can rely on. Since the death of vinyl, there has been a massive decline in label loyalty. The days of walking into a record store, looking for your favorite label's logo and grabbing records just because you know you'll get quality based on the logo stamped on it are long gone. SLR is bringing that "record store" good feeling back by releasing uber high quality tracks back to back to back to back.
Still topping underground charts world wide is the latest SLR release: Jason Jollins "Digital Rain" with remixes by Kenny Summit, Noa & Aldo Ron Sanchez. The youtube video for Digital Rain has reached over 20,000 views, which is unheard of for an underground track with no vocal. This track is being supported by today's biggest names including Butch, Axwell, Tiesto, Above & Beyond and others. "Digital Rain" the original mix has received rave reviews but its the stand out remixes by Kenny Summit, Noa & Aldo Ron Sanchez that have been getting all the club play. Check out the video and see what all the buzz is about:
-Links removed, bye bye user-
- Sushi |
|
|
| sg_57 |
| quote: | Originally posted by kennysummit
Tech House has become as relevant in today's New York club scene as freestyle was in the 80s, with the major difference being freestyle sucked and tech house is fkn awesome. |
Yeah... whoever wrote this, it's obviously a truly great mind at work, like the all-time impartial arbiter of style and things cool.
This writer conveniently chooses to forget that Freestyle made bona-fide pop stars, got tons of radio play, sold millions in records, merchandise, concerts and was a huge hit with the Hispanic community.
Besides the points above, of course this SLR thing is really going to be taking matters to the next level and blow it up like it's never been blown before.
| quote: | | Originally posted by kennysummit thanks to technology, more and more people are taking up EDM production every day. |
Mathematically, this guarantees more and more fragmentation in the audience, a fanbase that keeps getting ever-smaller, and theoretically if it keeps expanding no one will have an audience anymore as it will strictly be composed of producers (not consumers)
Kudos. Goodluckwiththat |
|
|
| WittyHandle |
| quote: | Originally posted by kennysummit
thanks to technology, more and more people are taking up EDM production every day, making it take 10 times longer to find a decent track. |
Fx'd |
|
|
|
|
