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-- is EDM influencing the mainstream??
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Posted by hiram on Sep-05-2007 03:42:

is EDM influencing the mainstream??

Over the past months Ive noticed that theres alot more EDM on the airwaves. With Britney, Justin Timberlake, and Timbaland all releasing tracks with a 4/4 beat and electronic elements. The explosion, at least here in miami, "of world hold on" after 3 years of being out. Kanye West ripping Daft Punks track. All 15 remixes of "Destination Calabria" being played the fuck out. And the addition of "club sessions" to the local open format station wed-sat nights dedicated to house music. Is it finally breaking through??

discuss


Posted by Domesticated on Sep-05-2007 03:50:

Yes.

Prior to year 2000, everyone in Melbourne called EDM "techno" like in the US.

Nowdays the situation is much better, everyone calls anything with a 4/4 beat "house"!

But seriously, yes, a lot of mainstream songs have started to take their cues from dance rather than rock music as has happened in the past.


Posted by Saint John on Sep-05-2007 03:53:

quote:
Originally posted by Beat Blog
Yes.

Prior to year 2000, everyone in Melbourne called EDM "techno" like in the US.

Nowdays the situation is much better, everyone calls anything with a 4/4 beat "house"!

But seriously, yes, a lot of mainstream songs have started to take their cues from dance rather than rock music as has happened in the past.
thats my biggest pet peeve when people call EDM in general techno. It drives me bonkers. Or when they find some crappy took 10 minutes to make shitty ass song on limewire and thing that its amazing or something.


Posted by CHRles on Sep-05-2007 04:01:

I agree - the mainstream is definitely warming up to Dance music in general. You've got mega-producers like Timbaland doing a great job of fusing EDM with other genres, translating it to something the masses won't reject.


Posted by ClearWater on Sep-05-2007 04:21:

hmm, so is there actually any GOOD mainstream music that has this dance element to it? Should I turn on the radio?


Posted by HaeD on Sep-05-2007 04:29:

is mainstream influencing EDM?


Posted by hiram on Sep-05-2007 04:30:

quote:
Originally posted by ClearVision
hmm, so is there actually any GOOD mainstream music that has this dance element to it? Should I turn on the radio?


no dont do that. too much fuckin T-pain on the radio


Posted by CHRles on Sep-05-2007 04:38:

quote:
Originally posted by HaeD
is mainstream influencing EDM?


Correct as well. It's a 2-way street.


Posted by kadomony on Sep-05-2007 05:34:

ive been hearing more cars blasting club music around my place over the past few months than usual


Posted by blacknoizybox on Sep-05-2007 05:42:

omg this is the end folks... welcome Britney Van Timberlake

i'll stick to Chris De Burgh for now


Posted by daphunky1 on Sep-05-2007 06:08:

Well I think perhaps a part of it is that sometimes people just wanna dance/get crazy... and they don't want slow hip hop beats to grind to. I know my friends are not into edm and they would never dance to any top 40 dj's. So the solution is 'dance parties' that are not quite full-on edm but good danceable music....like LCD soundsystem, Justice, chromeo, Hot chip.

I think a full on house set (especially deeper/proggier stuff) is just too much for some people to get into.... their minds just don't work that way.


Posted by Darkarbiter on Sep-05-2007 06:38:

quote:
Originally posted by Beat Blog
Yes.

Prior to year 2000, everyone in Melbourne called EDM "techno" like in the US.

Nowdays the situation is much better, everyone calls anything with a 4/4 beat "house"!

But seriously, yes, a lot of mainstream songs have started to take their cues from dance rather than rock music as has happened in the past.

Everything on the radio is mainly dance or house. Mostly house though so it's understandable... what do they call anything with a 5/4 beat? Darkpsy?


Posted by Floorfiller on Sep-05-2007 06:39:

i don't think it will ever go that much farther into popularity than the use of electronic rhythms supporting popular artists. i don't think mainstream music will ever embrace instrumental EDM...


Posted by Gauss on Sep-05-2007 08:57:

quote:
Originally posted by Floorfiller
i don't think it will ever go that much farther into popularity than the use of electronic rhythms supporting popular artists. i don't think mainstream music will ever embrace instrumental EDM...

+1

From my experience, most people who listen to mainstream think 'no lyrics = no thanks'.


Posted by Sykonee on Sep-05-2007 09:37:

quote:
Originally posted by Floorfiller
i don't think it will ever go that much farther into popularity than the use of electronic rhythms supporting popular artists. i don't think mainstream music will ever embrace instrumental EDM...

Yet, I still hear Vangelis' Chariots Of Fire on the work radio.


Posted by Lilith on Sep-05-2007 09:55:

Electronic based dance music making headway into mainstream listening is hardly a new thing as anyone growing up listening to the various popular bands (INXS, Sinead O'Connor and U2 come immediately to mind) releasing dubs, club mixes, extended versions and so on. Which have your typical big 4-4 kick, bass groove and minimal vocals to make them popular for dance clubs. Trace it back a bit further and you've got early house tracks doing much the same thing by DJ's live with a popular vocal track behind a dance beat, so I really don't see it at a recent development.


Posted by PheonixAxe on Sep-05-2007 10:07:

Rap music is electronic music.
Pop music excluding rock and such is electronic music.



'EDM' /= only something with a 4-4 beat. Get it through your head. Stop being an ignoramus.


Posted by Lilith on Sep-05-2007 10:29:

Vast majority of electronic dance music though is 4 beats to the bar, even if it's an even note sycopation, back beat where the snare is on the 1-3 or 2-4.
It's just a non-straightened 4-4 drum pattern.


Posted by wotyzoid on Sep-05-2007 11:57:

I'm not sure I should be happy about this..


Posted by Project-K on Sep-05-2007 13:02:

quote:
Originally posted by ClearVision
hmm, so is there actually any GOOD mainstream music that has this dance element to it? Should I turn on the radio?


Gnarls Barkley - Crazy was pretty decent as far as pop goes.


Posted by noikeee on Sep-05-2007 13:30:

It's a trend, and it will probably go away in a couple years only to re-surface yet again later.

Although I'm not sure club/dance music influences were really ever completely apart from the mainstream. There's always been 1 or 2 pop tracks around with a hint of EDM.


Posted by Project-K on Sep-05-2007 13:33:

quote:
Originally posted by noikeee
There's always been 1 or 2 pop tracks around with a hint of EDM.


That's true. Who doesn't remember the vengaboys?


Posted by noikeee on Sep-05-2007 13:34:

haha, they just had a gig here a couple weekends ago, and i only didn't go to see it because i was too tired that day random shitty music fun ftw.


Posted by Dojomaster26 on Sep-05-2007 17:41:

quote:
Originally posted by Oreoh142
thats my biggest pet peeve when people call EDM in general techno. It drives me bonkers. Or when they find some crappy took 10 minutes to make shitty ass song on limewire and thing that its amazing or something.


LOL...It get to me too, so now when someone says they like "Techno", I actually talk about Techno...

"I listen to Techno!"

"Techno? Cool. What do you think of Richie's new mix?"

"Richie?"

"Yeah, Richie Hawtin?"

"???"

"You know, Mr.Minimal Techno?"

"Nope. Never heard of him."

"OK, so you're more into the Detroit style sound? I'm a big fan of Derrick May. In fact I just saw him at Chapel Hill..."

"WTF ARE YOU TALKING ABOUT?!? I like DJ SAMMY and TIESTO...and that Mortal Kombat song. Now that's good Techno!"


Posted by AndreaCKY772 on Sep-05-2007 17:49:

it annoyed me when people called rihanna's song "don't stop the music" techno or trance.


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