Good information.
Hate to sound like a party pooper, but I'm not sure there's ever going to be a solution to the problem of people losing hearing, based on some observations:
1. Many a DJ love to red-line sound levels, because in many a DJ's view, his/her music selection deserves the loudest output.

"The numbers all go to eleven. Look, right across the board, eleven, eleven, eleven and... "
2. People with puffy, pointy, or neon-colored plugs look funny. They do. Relatively few clubbers will sacrifice style for safety.
3. Lowering music levels at clubs is not a realistic expectation. Too many party people (and there are a lot of lushes, pill-poppers, k snorters, and snow bunnies), already accustomed to certain levels, would complain. One might say, "Gtfo with that safe sound level talk...are you kidding me? Can I feel Digweed coursing through my bones at 85dB? F it, bollocks...got any beans?"
4. Loud effin music is what the party's all about in the end, and making sure your ears are healthy is not a priority of the club owner.
Though I bag on ear protection, I myself wear the custom-molded ER-15s; they don't look quite as goofy. And I don't think it's a bad idea to spread awareness about the issue. Perhaps if we can make people more aware of what will happen to them a couple years down the road, we can usher in an era of safer clubbing.
I doubt party people will listen any time soon, though. They can't hear anything.
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