TranceAddict Forums (www.tranceaddict.com/forums)
- DJ Booth
-- Serato and Ableton announce a creative partnership
Pages (2): [1] 2 »

Serato and Ableton announce a creative partnership

http://scratchlive.net/news/id/2233

--------------

Serato and Ableton are happy to announce a partnership, which will pave the way for the future of Digital DJing.

With shared artist rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica
(Paul Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are renowned as the premier
performance platforms in clubs around the globe.

While Serato�s Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on
scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation.

�Ableton and Serato take different approaches to modern musical performance,� says Ableton CEO
Gerhard Behles, �But both companies live by the philosophy that software should be straightforward,
easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had
an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we
simply make sure that our products work well together.�

Serato Audio Research CEO Steve West agrees. �After years of talking together, we�re thrilled to be
working with Ableton. It�s exciting to think about what we can offer to DJs and producers: the ability to
go beyond just spinning records and add a personal stamp to the music they play.�

Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear:
the worlds of DJing, remixing and production for artists worldwide have changes ahead.

About Ableton
Ableton develops technology to inspire creative people. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers, and DJs worldwide. Currently, Ableton counts about one hundred employees in its Berlin and New York offices.
The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001.

great... turntablism is a lost art now

quote:

Originally posted by blacknoizybox great... turntablism is a lost art now

If you fall into the "Ableton DJs are shit because the program just mixes it for you", then you need to be beaten. Repeatedly.

This is another step forward in DJing as you can do a hell of a lot more than with just decks. The possibilities are endless.

How is the art lost anyway? I see DJs even today in clubs pull out a record in the middle of a set.. And CDJs and such have been around for so long but some people do still have love for Vinyl.

Use everything. Best of all worlds.

quote:

Originally posted by Ryan0751 Use everything. Best of all worlds.

quote:

Originally posted by Fledz The possibilities are endless.

the rows of wannabe-lookwhaticando-DJs are endless
eat your electro-minimal kakaphony + FX all you want

quote:

Originally posted by Ryan0751 Use everything. Best of all worlds.

i support this messege.

This will be huge!

no it won't. now go and turn all those MIDI knobs like a fucking ninja

My dad dj'd in church halls during the 1970's with two belt drive turntables. he shits on all of you.

fuck your new technology.

i refuse to play records unless they are original, not reissued, jazz 78's kept in cold storage.

i wont play it through anything less than an original urei or bozak mixer.

Unless the speakers were handmade by two germans in an attic you can kiss my prick.



Just because your maw has 7 Bananarama records in the cupboard and your old man has a turntable doesn't mean that you're a troubador sworn to the cause of upholding DJing morals and ethics. shut the fuck up you tit. nothing is original or special.

quote:

Originally posted by blacknoizybox the rows of wannabe-lookwhaticando-DJs are endless

quote:

Originally posted by ZeJayMan My dad dj'd in church halls during the 1970's with two belt drive turntables. he shits on all of you. fuck your new technology. i refuse to play records unless they are original, not reissued, jazz 78's kept in cold storage. i wont play it through anything less than an original urei or bozak mixer. Unless the speakers were handmade by two germans in an attic you can kiss my prick. Just because your maw has 7 Bananarama records in the cupboard and your old man has a turntable doesn't mean that you're a troubador sworn to the cause of upholding DJing morals and ethics. shut the fuck up you tit. nothing is original or special.

you gonna get raped by the oldskoolz vinyl cult you bitch

quote:

Originally posted by Fledz If you fall into the "Ableton DJs are shit because the program just mixes it for you", then you need to be beaten. Repeatedly. This is another step forward in DJing as you can do a hell of a lot more than with just decks. The possibilities are endless.

Agreed, I'm a fan of this guy..

http://www.youtube.com/watch?v=JHa5hec4oJs

(been posted on here before I know, but I like it)

quote:

Originally posted by amp3 Agreed, I'm a fan of this guy.. http://www.youtube.com/watch?v=JHa5hec4oJs (been posted on here before I know, but I like it)

As impressive as that was, way too fucking cheesy...

quote:

Originally posted by amp3 Agreed, I'm a fan of this guy.. http://www.youtube.com/watch?v=JHa5hec4oJs (been posted on here before I know, but I like it)

That is pretty fucking good.

Now just substitute the music for any genre you want and you're set.

Most people hate how things become. They shun any update to what has been going on for so long.

quote:

Originally posted by Imagin Most people hate how things become. They shun any update to what has been going on for so long.

digital DJing is the same update to turntablism as Bush is to Clinton

quote:

Originally posted by blacknoizybox great... turntablism is a lost art now

You are one arrogant stupid little bitch.

First of all, how does serato take away from the art of djing at all?
Secondly, get over yourself, beatmatching is something any retard can perfect.
I learnt on shitty old turntables that had knobs for pitch control but so what. I use ableton now because I would love to see your turntable do half the shit ableton can.

Now, I'm not saying anything is wrong with mixing using decks but the point has and always will be about the final product, not what you used.

Go cry somewhere else.

quote:

Originally posted by T-Soma I use ableton now because I would love to see your turntable do half the shit ableton can. Now, I'm not saying anything is wrong with mixing using decks but the point has and always will be about the final product, not what you used.

+1. Vinyl will always have a place in my heart, but I am very open to updates in DJ technology and am quite excited about the possibilities of this collaboration.

quote:

Originally posted by Teezdalien +1. Vinyl will always have a place in my heart, but I am very open to updates in DJ technology and am quite excited about the possibilities of this collaboration.

Me too, I already own Ableton and Serato so I'm hoping it is some form of integration and not a new interface.

Excellent, Vinyl/cd control in abes is what lots of DJs have been looking for for ages. A better library function would be great too.

interesting, i ahve been debatiing upgrading my old fs 1.5 to either traktor scratch or serato, this may swing it...

you think you can produce great music on-the-fly? go turn a midi knob until you cum

quote:

Originally posted by blacknoizybox digital DJing is the same update to turntablism as Bush is to Clinton

You really are a fucking moron. Go play with your toys somewhere else.

Powered by: vBulletin
Copyright © 2000-2021, Jelsoft Enterprises Ltd.