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-- Blatant Marketing Questions for a new Club night…….
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| Originally posted by trintiy LISTEN........Do not worry about the money or what ever else you think you know about promoting!!!!!!!! My business associate and I(Who is a major promoter in the UK but wishes to remain unnamed at the moment) are trying to bring something new and fresh to the area. I had this crazy idea, for lack of a better word, poll the tranceaddict web site to see what kind of promotion we would have to do to get our night running. Hell, I never thought trance addicts would be so adverse to more trance/techno club nights. And so far the only valid input I received was from BusyChild. If I can't get clubbers from No Va to drive the 50+ miles to B-more to see 2-3 superstar Dj a night then we are doomed, and will have to focus our attention elsewhere. And just a little side note for you, we have already been approved for a late licence in B-more! |
ok, listen, asshat
hehe
we were just offering some constructive criticism, and if you can't take that, I doubt you will last very long in this business.
Another thing, I seem to remember a guy who started up a club in DC this past summer, we'll call him Apu. Well, Apu was from England, and he knew the scene pretty well over there, he was even friends with a lot of the big UK trance DJs. So Apu tried to apply his UK knowledge to a short-lived club here in DC called Code, do you rememeber that? I don't know what kind of big shot you think you are, but where did it get Apu? Absolutley fucking nowhere...
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| Originally posted by beema ok, listen, asshat hehe we were just offering some constructive criticism, and if you can't take that, I doubt you will last very long in this business. Another thing, I seem to remember a guy who started up a club in DC this past summer, we'll call him Apu. Well, Apu was from England, and he knew the scene pretty well over there, he was even friends with a lot of the big UK trance DJs. So Apu tried to apply his UK knowledge to a short-lived club here in DC called Code, do you rememeber that? I don't know what kind of big shot you think you are, but where did it get Apu? Absolutley fucking nowhere... |
I like how you asked us about our opinion about opening a club in B-more and you cant take it. Remember one thing, we, the trance addicts, are what make EDM stay alive... we arent brokers or bankers or marketers or financial advisors... what we know, all those "professional" people dont. They go by numbers and theory, we go by fact and actually living the life.
From my knowledge of B-more, its more of a hip-hop/urban area, so what your doing is bringing this market to an area that doesnt accept or like it. Im sorry, but this is a crash and burn situation.
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| Originally posted by RaVeRSurGe_NYTA mmmm well baltimore has no scene like you said and not that many people would go; perhaps they would? but you do not a solid base of fans LIVING in the area... not just traveling clubbers; otherwise it wont work; we all know this. I recommend gettin a NYC club... nyc's clubs are shitty... we have arc... avalon? they're alrite... but its not a monopoly like glow has; we have a couple small clubs down here in NYC and a HUGE trance community... i'm telling you; you'd work it out here... tell me what you think? unless you already made complete plans for baltimore... -RaVeRSurGe |
OK, look I’ll wave the white flag and call a truce.
To set the record straight, I’m not a banker or lawyer or whatever else you named. I’m a Dj and promoter and I’ve been doing this for 12 years now, so I know the scene.
I’m not trying to come off all high and mighty, although some of you think I am. If you want to know what kind of person I am simply go to the UKTA board and ask Ste or Jeff.
I got upset cause I didn’t want your opinion, that’s not what I was asking for. If I pose the question a different way I may be able to get the info I need.
Let’s say hypothetically speaking, once a month you could go to the best party around, a party that had a show that could rival Ibiza, just a straight up spectacle. And each month you had 2 or 3 A-list Djs controlling the vibe of the party. How far would you be willing to drive for it?
You see we have run the numbers, like one of you suggested but the unknown factor is this. Out of all the people who pack out Crasher, Godskitchen, and Passion, week in and week out very few of those people actually live in those clubs respective cities. The clubbers in the UK love to travel to the best events, sometimes up to 2hrs. This is what I don’t know about American club land. Are you willing to travel?
I'm not trying to start drama here, we just need to know if it would be worth our time and effort to follow thru what we have already started. If clubbers won't travel then were screwed! Bottom line
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| Originally posted by trintiy OK, look I’ll wave the white flag and call a truce. To set the record straight, I’m not a banker or lawyer or whatever else you named. I’m a Dj and promoter and I’ve been doing this for 12 years now, so I know the scene. I’m not trying to come off all high and mighty, although some of you think I am. If you want to know what kind of person I am simply go to the UKTA board and ask Ste or Jeff. I got upset cause I didn’t want your opinion, that’s not what I was asking for. If I pose the question a different way I may be able to get the info I need. Let’s say hypothetically speaking, once a month you could go to the best party around, a party that had a show that could rival Ibiza, just a straight up spectacle. And each month you had 2 or 3 A-list Djs controlling the vibe of the party. How far would you be willing to drive for it? You see we have run the numbers, like one of you suggested but the unknown factor is this. Out of all the people who pack out Crasher, Godskitchen, and Passion, week in and week out very few of those people actually live in those clubs respective cities. The clubbers in the UK love to travel to the best events, sometimes up to 2hrs. This is what I don’t know about American club land. Are you willing to travel? I'm not trying to start drama here, we just need to know if it would be worth our time and effort to follow thru what we have already started. If clubbers won't travel then were screwed! Bottom line |
a couple ideas.... questions..... suggestions....
...i'm stupid so feel free to ignore me!!
...Tunnel's RE:MIX in DC didn't survive because of 1. its competition with GLOW and it's in DC and 1/2 the people in GLOW are traveling down from MD/PA/NYC etc. 2. Glow couldn't move to tunnel because in their survey people were already complaining about the location and the drive.. and its in DC !! this says ALOT about people's willing to travel to BMore
...I would be definitely willing to consider traveling to BMore for a night with more than one big name DJ, but i could have sworn you run into some law issues with the after 2am thing.. so suggestion.. i saw this done in another state with a 2am thing... at 2am they ask the dj's to pause for a moment... and they turn up the lights... and bars had to shut down and the bouncers walk around and make sure all liquor containers were thrown away... empty or full... then they turn the lights back on and continued the night with no legal issues... perhaps this is an option for you
...next thing to SERIOUSLY consider... i know that most of us here.. are looking for a really great place to after party.... the DC area has a HUGE demand for an after party better than Ben N Mo's.. people would be willing to go and pay to get in if you could put together a really nice after party.. and maybe one a month open early (whatever night your choose...Plan it when glow or CuBIK doesn't have anything big like PVD going on obviously) and do 2 really big named DJ's starting early in the night... and that would keep you going till morning and your resident DJ's can close and open the night
...one last suggestion... CuBIK's main feature that keeps the $$ coming in, is the fact that it is a multiroom venue! Where ever you decide... especially on Sat night... i know a lot of dnb fans and break fans have trouble looking for something to do on Sat night.. but their numbers are small when it came to keeping Tunnel alive Destination needed DCSkillz just to get people there at all!... but it would worth have at least 2 rooms spinning two different genre's. And if you really want to try to thrive ... to have 2 completely different genre's of Big named DJ's might draw an even larger crowd!
...question...would this be a definite weekly thing? or monthly? and Seattle's best night was on Sunday... cuz all the bar folks were out and Big Name DJ's came and chilled dawing a decent crowd... I would love a really good Sunday night but know that is asking a lot for some people...but its an idea to throw out there... as well as the possibility of doing a Big name DJ on a Sunday with a holiday following it!... like memorial day.. presidents day.. spring break...martin luther king ... etc!
Whats in it for you to pull off 1 "big" show a month? It wouldnt be worth it for you... And dont say that during the duration of the month, once a week there will be shows with residents because there wont be any kind of decent turn out to make the money you have invested into it.
opps sorry i read this and started to respond before this page with new posts were given.. i didn't mean to add my opinion to where it isn't asked...
...um now that i've caught up on some posts here as i was typing and goofing off...
...personally i would consider driving for an awesome night.. but truthfully.. for the money and the travel involved and my broke assests! I wouldn't be willing to do it every month... maybe once a month.. for me baltimore isn't too far... but honestly there have been some awesome nights i havent been willing to travel to NYC for... and i'm not quick to travel to be incased like a sardine either... i love to dance and like having room and i'm scared of being in really crowded places where i'm not able to move my hands even to scratch my nose.. LIKE PVD!@Glow... so if there is something decent going on at FIVE like DJ Icey and PVD at Bmore.. i'd go to FIVE... even though i like PVD better.... bmore has no metro system to DCarea... so even if you party till morning... your stuck in bmore... you can't metro home if you got trashed ...i personally always have a getting home backup plan...
Vlad, no one around here can afford to put on weekly shows with more than 1 Dj, which is why were opting for a monthly venue. Plus clubbers won't get tired of it as quick, it leaves you waiting for the next party, something to look forward.
This may sound silly and off the wall but we are not going to rely on the Dj to make the night, the night will be great with or without them. They are going to be the icig on the cake!
Intelligent77. Thanks for your input. One of the things we are considering doing is offering a party bus service. If we could enough people to book a ticket for that, for an additionl fee of course, it would take the hassle out of getting to the event.
what about Philly?.. i dont' know what they do.. but there seems to be a need for something decent there.. cuz everyone from up there says there isn't anything there?..
ANY PHILLY PEEPS ON TA HERE TO ANSWER? i would personally travel to philly before bmore cuz i've got family there so i'd have a place to stay the night.. but thats being selfish.. but would NYC Peeps be more willing to come to Philly? and does philly have the peeps to support this night weekly when there is just residents there? since i don't think bmore does...cuz they all come down to DC and we DC'r's will only consider traveling for something big!
I REALLY LIKE THE BUS IDEA! Maybe a discount on entrance fee if you bus.. and better yet.. maybe a small liquor service on the bus if its allowed.. better yet.. you'll know that at least the people on the bus will be drinking at the venue with no worries about getting back!.. LOL more money for you!
Yep, you can drink on the bus and would gain VIP entrance into the club. No waiting in the lines
philly
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| Originally posted by intelligent77 what about Philly?.. i dont' know what they do.. but there seems to be a need for something decent there.. cuz everyone from up there says there isn't anything there?.. ANY PHILLY PEEPS ON TA HERE TO ANSWER? i would personally travel to philly before bmore cuz i've got family there so i'd have a place to stay the night.. but thats being selfish.. but would NYC Peeps be more willing to come to Philly? and does philly have the peeps to support this night weekly when there is just residents there? since i don't think bmore does...cuz they all come down to DC and we DC'r's will only consider traveling for something big! |
). the dance floor is no larger than a huge living room there, which i was kinda surprised by. even tho i started listening to trance and house my last two years at upenn, i really wanted to hit up a club that catered to this type of music but didn't know where to go. i think going to penn might've had something to do with that. my first big club night that i went to was pvd right here at home in ny in april at the roxy, so yea i had to travel for that i guess. regardless, and tho i can't say this with complete confidence because i'm not a native of philly, i think philly could use another event that happens on a regular basis. it would definitely add to the scene there.
How are you gonna finance 1 party a month? It might seem like it would be cheaper than scheduling events for friday and saturday night every week, but in actuality you would be making alot less money. Unless you intend to finance a hole-in-the-wall spot you wont be making alot of money. You need to pay rent and bills and drinks (not liquor), whatever it may be.
Vlad, it's easier to finance one a month vice every week. It just depends on the capacity of the club, and the deal you work out with them.
We are just promoting in an club we don't have to pay rent or any of the overhead involved with running a club
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| Originally posted by Vlad How are you gonna finance 1 party a month? It might seem like it would be cheaper than scheduling events for friday and saturday night every week, but in actuality you would be making alot less money. Unless you intend to finance a hole-in-the-wall spot you wont be making alot of money. You need to pay rent and bills and drinks (not liquor), whatever it may be. |
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| Originally posted by trintiy Yep, you can drink on the bus and would gain VIP entrance into the club. No waiting in the lines |
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| question... when would you be starting this? Where should we look? YoshiToshi night at HOME the nightclub.. never went boom cuz no one ever knew about it... when you finalize i'll be sure to let you know where i see it... |
mmmm... sounds good; interested in the jobs
... bah i wish it could be in NYC.... altho baltimore doesnt sound too far away; i'll have to bus.
Of course I always welcome the idea of new EDM clubs in the mid-atlantic area...even though I am wishing for more techno right now and dont really care about more trance
my main problem with your idea is the Baltimore factor
Baltimore fucking sucks
for me that would mean having to free up two days in order to travel to & from, and if Im partying all night, I'm not gonna want to drive 3 hours back home, so I would need somewhere to stay too. When I have work & school all week, that starts to become quite a hassle. So unless the party/ DJs were truely spectacular, it probably wouldn't be worth it to me. Baltimore is relativly close, but at the same time, it is just far enough away for me not to want to go. I could take off the same amount of time and goto NYC for the night, which would be a lot more fun for me...Baltimore holds nothing else of interest for me except for annoying Baltimorean accents. 
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| Originally posted by intelligent77 what about Philly?.. i dont' know what they do.. but there seems to be a need for something decent there.. cuz everyone from up there says there isn't anything there?.. |
Re: philly
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| Originally posted by trunks1022 i recently tiesto, pvd and roger sanchez were at transit, and i believe i read somewhere that their sets went later than 2 am. transit seems to be one of THE places in philly that houses trance and house music nights but they don't seem to happen on a regular basis. fluid is another place in philly, where josh wink holds a (i believe) monthly residence. i saw erick morillo there in may and the crowd was really really small (i guess cuz it was also wednesday night ). the dance floor is no larger than a huge living room there, which i was kinda surprised by. |
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| Originally posted by beema Of course I always welcome the idea of new EDM clubs in the mid-atlantic area...even though I am wishing for more techno right now and dont really care about more trance my main problem with your idea is the Baltimore factor Baltimore fucking sucks for me that would mean having to free up two days in order to travel to & from, and if Im partying all night, I'm not gonna want to drive 3 hours back home, so I would need somewhere to stay too. When I have work & school all week, that starts to become quite a hassle. So unless the party/ DJs were truely spectacular, it probably wouldn't be worth it to me. Baltimore is relativly close, but at the same time, it is just far enough away for me not to want to go. I could take off the same amount of time and goto NYC for the night, which would be a lot more fun for me...Baltimore holds nothing else of interest for me except for annoying Baltimorean accents. |
I know I personally don't travel for parties... I have never heard of a party successfully operating off of people living outside of the base-city... and no i don't consider New Jerseyites going to NYC as an example... and like Beema said.. Crasher, GK, and Paradise are world renown... they started up when the scene was rising... trying to replicate that in a "closed" market is probably not possible... BUT... if you got the dough and the desire, I suppose it can't hurt... plus a monthly or quarterly even isn't a bad idea... thats the only way the DC Tunnel got packed... did a massive every 4 months or so... Anything is possible.. good luck to ya...
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