school question: difference between marketing/advertising??

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-- school question: difference between marketing/advertising??
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Posted by nils on Mar-20-2006 17:57:

i've read IT-media/communications for 3 years and all i can say is: go for it! it's all good. if you're genuinely interested, read about all the positions, find the one that suits you the best and hit it. designer/AD is the shit

quote:
Originally posted by AstralNrg
This is off topic.. but i really like that selection u got there A.J. enjoying the house tunes .

yeah, i totally agree. you should mix them together!

Posted by Geoff on Mar-20-2006 18:54:

quote:
Originally posted by Mr.Mystery
If you don't even know the difference then no, you don't have the brain for that sorta stuff.

And if you can't even bother googling then you're going to flunk out anyway...

daym, that time of the month again eh?

Posted by Slylee on Mar-20-2006 19:03:

you need to be more idea oriented/creative for advertising. marketing is more sales oriented...so u need to know how to be a persistant asshole for marketing.

go for advertising

Posted by EarnYourKeep on Mar-20-2006 19:09:

quote:
Originally posted by Slylee
you need to be more idea oriented/creative for advertising. marketing is more sales oriented...so u need to know how to be a persistant asshole for marketing.

go for advertising

sales = persistent asshats!

marketing has more flavour...even though i just got promoted to marketing (out of sales) as a Product Specialist Data Analyst not too happy about it but whatevers, it better pay me freakin good...

Posted by Slylee on Mar-20-2006 19:18:

quote:
Originally posted by kid nyce
sales = persistent asshats!

marketing has more flavour...even though i just got promoted to marketing (out of sales) as a Product Specialist Data Analyst not too happy about it but whatevers, it better pay me freakin good...

congrats! (i think lol)

when i think of "marketing" i think of the personal injury crowd (HUGE in south florida) and i think of all the pretty (slutty) women that the MRI companies and law firms hire as "marketing reps". they basically fuck all the attorneys and doctors to get business...no joke.

Posted by EarnYourKeep on Mar-20-2006 19:21:

^^thanks - send some of those marketing reps over here, i'm potentially interested in purchasing, i just need a really good sales pitch =P

Posted by adi26 on Mar-21-2006 12:37:

quote:
Originally posted by flavdave
I like your answer. I'm a marketing major, but I ultimately want to get into advertising. Unfortunately the program at our school is geared towards the sales/PR aspect of marketing, rather than advertising. To illustrate my point, Personal Selling is a required class in the Marketing curiculum whereas Advertising is only an elective. I'm most likely going to grad school learn more about the ad industry.

Some more advice for BTG...advertising isn't just the "creative" part such as creating print ads or commercials. Account managing and media buying are very important functions in an ad agency, so you don't have to be a great artist in order to work at an ad agency.

If you cannot take direct advertising electives, you should definitely look for courses which teach you 2-D, 2-D, internet softwares like photoshop, Dreamweaver, Flash and may be SolidWorks - this is more for engineers though.

Definitely try to get a good grasp on how they work. This way you build your pocket with resources to create advertisements and while you are working on it, you automatically tickle the creative part of your brain. This should directly affect both your advertising and creative skills and are very useful in the long run.

Advertising is a lot of fun man and you are right - its not all about just being artistic. My friend sorta works in advertising agency as a manager and his job is manage 20 creative artist or directors. Basically, he gets his money by reminding his artists to not get over creative and stick to the topic and still pass the idea.
Artists tend to go out of control at times.

Posted by Absolut_Vodka on Mar-21-2006 12:46:

The quantitative and strategic aspect of Marketing should also never be underestimated. Even if you're a creative person, this can be very difficult as there are just hundres and hundres of variables that affect the way a person purchases things. Identifying the ones that affect things in the market can be very difficult. I learnt this while doing a leading marketing simulation, Markstrat, in my maketing class, and what I didnt expect was the huge amouunt of market research and number crunching activities that were involved. There's just endless amount of information, and picking out which one is important is very difficult. Probably the most important thing I learn in the simulation is that of Customer Perception. Its ALL about how they percieve your product to be.

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