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-- is EDM influencing the mainstream??
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Posted by SYSTEM-J on Sep-05-2007 19:07:

It's been influencing the mainstream since it began.


Posted by MrJiveBoJingles on Sep-05-2007 19:42:

Exactly.

"Mainstream" music takes some of the more palatable and flashy elements of "non-mainstream" music and beats them to death.

Thus trends are created.


Posted by wolftickets on Sep-05-2007 20:13:

Usher - Yeah and Justin Timberlake - My Love both use the "supersaw".
Sexyback and a few other dancepop songs also kind of sound like electro house. Is stuff like White Lies EDM BECOMING mainstream?


Posted by LoveHate on Sep-05-2007 23:58:

quote:
Originally posted by AndreaCKY772
it annoyed me when people called rihanna's song "don't stop the music" techno or trance.



my sister first asked me when she heard this song on the radio..


is this house ?



i was like wtf!!


Posted by Saint John on Sep-06-2007 00:07:

quote:
Originally posted by Dojomaster26
LOL...It get to me too, so now when someone says they like "Techno", I actually talk about Techno...

"I listen to Techno!"

"Techno? Cool. What do you think of Richie's new mix?"

"Richie?"

"Yeah, Richie Hawtin?"

"???"

"You know, Mr.Minimal Techno?"

"Nope. Never heard of him."

"OK, so you're more into the Detroit style sound? I'm a big fan of Derrick May. In fact I just saw him at Chapel Hill..."

"WTF ARE YOU TALKING ABOUT?!? I like DJ SAMMY and TIESTO...and that Mortal Kombat song. Now that's good Techno!"

i was explaining to someone today the difference between house techno and trance..and they actually said word for word
"Oh my god trance is a genre? I thought it was the name of some band or something"


Posted by AustralianGQ on Sep-06-2007 01:51:

ive noticed some electronic inluences in mainstream music, yes. some of the electronic rock groups have some similar sounds, some pop and R&B, hip hop too.


Posted by AustralianGQ on Sep-06-2007 01:52:

quote:
Originally posted by Floorfiller
i don't think it will ever go that much farther into popularity than the use of electronic rhythms supporting popular artists. i don't think mainstream music will ever embrace instrumental EDM...



i kinda get that feeling as well


Posted by Ishkur on Sep-06-2007 03:21:

Re: is EDM influencing the mainstream??

quote:
Originally posted by hiram
Over the past months Ive noticed that theres alot more EDM on the airwaves. With Britney, Justin Timberlake, and Timbaland all releasing tracks with a 4/4 beat and electronic elements. The explosion, at least here in miami, "of world hold on" after 3 years of being out. Kanye West ripping Daft Punks track. All 15 remixes of "Destination Calabria" being played the fuck out. And the addition of "club sessions" to the local open format station wed-sat nights dedicated to house music. Is it finally breaking through??


No. This is what the creatively bankrupt mainstream does and has always done: It takes what the underground is doing, removes the experimentalism, the eccentricity, the niche accessibility and the unique charm, and replaces it with narcissistic celebrity worship, milksop over-production ethics, glossy marketing and branding, album-oriented radio-friendly "songs" and superficial hype.

Madonna is the master of this. She has been raping the music of the underground gay club scene since 1984. Things are not suddenly different just because you started noticing it now.

As for the artists themselves, 1997 was a bigger year because that was the year they all charted. I don't see that happening much anymore. But to look at a handful of examples and claim that underground dance music is taking over is making a gross assumption behind the aesthetics and purposes of underground dance music--which is not trying to take over and wouldn't care if it was. It's not like this is something new, after all:


Posted by Domesticated on Sep-06-2007 03:27:

Re: Re: is EDM influencing the mainstream??

quote:
Originally posted by Ishkur
No. This is what the creatively bankrupt mainstream does and has always done: It takes what the underground is doing, removes the experimentalism, the eccentricity, the niche accessibility and the unique charm, and replaces it with narcissistic celebrity worship, milksop over-production ethics, glossy marketing and branding, album-oriented radio-friendly "songs" and superficial hype.

Madonna is the master of this. She has been raping the music of the underground gay club scene since 1984. Things are not suddenly different just because you started noticing it now.

As for the artists themselves, 1997 was a bigger year because that was the year they all charted. I don't see that happening much anymore. But to look at a handful of examples and claim that underground dance music is taking over is making a gross assumption behind the aesthetics and purposes of underground dance music--which is not trying to take over and wouldn't care if it was. It's not like this is something new, after all:


I hear what you're saying, however the original poster never mentioned "underground" music influencing the mainstream, he said "EDM", of which, as you well know can be either popular and borderline mainstream, or obscure as hell.


Posted by stevieboy32808 on Sep-06-2007 03:32:

Re: Re: is EDM influencing the mainstream??

quote:
Originally posted by Ishkur

Sounds a lot like this 1979 disco classic. I'm not saying it's sampled but the similarities are there:
Easy Going - Fear

Could it be from this track? If it's just coincedence then this gives me a great idea for a mix in a set.


Posted by Ishkur on Sep-06-2007 03:39:

Re: Re: Re: is EDM influencing the mainstream??

quote:
Originally posted by Beat Blog
I hear what you're saying, however the original poster never mentioned "underground" music influencing the mainstream, he said "EDM", of which, as you well know can be either popular and borderline mainstream, or obscure as hell.


There's no such thing as EDM. EDM as a label was invented by you turkeys about 8 or 9 years ago because what you were listening to couldn't honestly be called trance music anymore, which was perfect because as a meaningless term it encapsulates everything and nothing, thus can be defined any way you want to describe the music you like versus the music you don't like.

Seriously now. With production standards today, there isn't a single song on the radio that can't be strictly defined as EDM right now. Britney. Justin. Beyonce. Rihanna. Missy Elliot. Nelly Fertado. Lil Jon. Timbaland. It's electronically produced, and people dance to it. Voila: EDM.

But that's not what you were getting at, was it. Don't speak for the original poster. He knows what he meant, and I called him on it.


Posted by Domesticated on Sep-06-2007 03:42:

Re: Re: Re: Re: is EDM influencing the mainstream??

quote:
Originally posted by Ishkur
There's no such thing as EDM. EDM as a label was invented by you turkeys about 8 or 9 years ago because what you were listening to couldn't honestly be called trance music anymore, which was perfect because as a meaningless term it encapsulates everything and nothing, thus can be defined any way you want to describe the music you like versus the music you don't like.

Seriously now. With production standards today, there isn't a single song on the radio that can't be strictly defined as EDM right now. Britney. Justin. Beyonce. Rihanna. Missy Elliot. Nelly Fertado. Lil Jon. Timbaland. It's electronically produced, and people dance to it. Voila: EDM.

But that's not what you were getting at, was it. Don't speak for the original poster. He knows what he meant, and I called him on it.


By using the term "EDM", I'm 99% sure he meant music with a 4/4 beat, such as house, techno, trance and everything in between, like most people do.


Posted by Ishkur on Sep-06-2007 03:57:

Re: Re: Re: Re: Re: is EDM influencing the mainstream??

quote:
(EDM) as a meaningless term it encapsulates everything and nothing, thus can be defined any way you want to describe the music you like versus the music you don't like.


Posted by Pudelko on Sep-06-2007 10:08:

Re: Re: Re: is EDM influencing the mainstream??

quote:
Originally posted by stevieboy32808



reminds me of this:


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