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-- Clubs and their websites - A marketing miss!!!
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Originally posted by chinamon or clearly the guy that does the website updates has lots of sites to deal with (guv, TIL, dragonfly, ultra, spice route, etc) and i know he has been busy with the new ink site as well so maybe he has a lot on his plate?

Perhaps - but there is a point to be made. There shouldn't be one person covering that much ground and if so there should definitely be a streamlined means to efficiently update / generate content.

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Originally posted by MikeyN That and mySpace search for "Footwork Toronto"

Zero f*cking excuse for that. Myspace should not be any businesses' first port of call on the internet. Ugggh!

Re: Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

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Originally posted by Orko If he (and us) are the consumers, would it not be in the best interest of the vendor to listen to what the people want?

and also...none of us are telling how to run the site. We are simply making a helpful suggestion that will lead to better information and happier customers.

Re: Re: Clubs and their websites - A marketing miss!!!

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Originally posted by jennypie Lol, they also have the most inept promoters.

And terrible accountants...

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Originally posted by aflyonthewall oh and SHE is a customer....

Pics or stfu...

Re: Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

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Originally posted by Orko If he (and us) are the consumers, would it not be in the best interest of the vendor to listen to what the people want?

I'm so sick of all the "what the people want" bullshit...



But I'm not gonna get into a back in the day rant...

Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

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Originally posted by chinamon i guess we're just gonna have to bring more people to TA.

marketing project in making?

Love some of the comments here.

Being sort-of in the web business, I can say from experience that there seems to be a never-ending war between the marketing/graphic design camp and the development/usability camp. Camp A says that the web site must be flashy and enticing above all else. Camp B says that content is king, and the most important thing when you visit a website is to be able to find the information you're looking for.

Camp B is right - at least in the long term. A web site is far, far more valuable as a tool for creating customer loyalty than as a marketing gimmick. Marketing is "push", the web is "pull", most people won't go out of their way to read a giant advertisement just because it's cool. But Camp A usually wins the battles because they're closer to the hearts and minds of the business owners, and their results are easier to measure.

As for updates, a good web site should be designed so that updates are either automatic or take a few minutes at most to do. If you're actually paying a "web guy" $100/hr just to update your event calendar then you're throwing away money.

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Originally posted by jon jon testament once again that the tranceaddict events forum is the most accurate and informative place to find party info...

absolutely! When I travel to TO, NYC or Boston even, I always check TA for the parties going on.

The Toronto events section is 2nd to none on TA. The NYC/Boston events section is pretty damn good too. Montreal's is lacking, but normally scoping the first couple threads should give you an idea of what's going on that weekend.

I haven't read the whole thread, but I'm all for clubs updating their websites. I don't find that much of a problem for Toronto and the rest of Southern Ontario (thank for god TOTA), but if I'm visiting another country or city, it'd be nice to have updated websites since I'm not always aware of sites similar to the "TOTA Events Forum".

Re: Re: Clubs and their websites - A marketing miss!!!

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Originally posted by chinamon , the gallery event is technically not hosted by ink which is probably why they dont put it on their site.

who is it hosted by? lol

I wanted to find out the date for sasha at the guv. Naturally I went to the guvs website to find no mention of sasha in november. I think they used to be better at getting the upcoming concerts and djs listed.

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Originally posted by Sasha who is it hosted by? lol

isnt it you and/or evan?

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Originally posted by d-form I wanted to find out the date for sasha at the guv. Naturally I went to the guvs website to find no mention of sasha in november. I think they used to be better at getting the upcoming concerts and djs listed.

november is too far away for them to put it on their website.
also, the flyer hasnt even been made yet so you will not see it on there.

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Originally posted by chinamon isnt it you and/or evan? november is too far away for them to put it on their website. also, the flyer hasnt even been made yet so you will not see it on there.

november isn't really that far off. If he's here in early november then its under two months. Some of us old timers need about two months notice to get the joints limbered up for a full night out.

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Originally posted by d-form november isn't really that far off. If he's here in early november then its under two months. Some of us old timers need about two months notice to get the joints limbered up for a full night out.

Plus you always hear about concerts for major bands and stand up acts months in advance so people have a chance to look at different options.

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Originally posted by d-form november isn't really that far off. If he's here in early november then its under two months. Some of us old timers need about two months notice to get the joints limbered up for a full night out.

yeah but the artwork usually isnt done until 3-4 weeks prior to the event.

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Originally posted by chinamon yeah but the artwork usually isnt done until 3-4 weeks prior to the event.

Who cares about the artwork.....just provide the info....like Digi said....content over design....

anyway...the Guv site is a little disjointed in that is does not provide a complete snapshot of what is going on in the complex...but that is not nearly as bad as what got me going...and that was that as of yesterday...the Circus (monteral) site was showing its program for July...that's like Cineplex telling you what movies were playing two months ago....dumb!

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Originally posted by aflyonthewall Who cares about the artwork.....just provide the info....like Digi said....content over design.... anyway...the Guv site is a little disjointed in that is does not provide a complete snapshot of what is going on in the complex...but that is not nearly as bad as what got me going...and that was that as of yesterday...the Circus (monteral) site was showing its program for July...that's like Cineplex telling you what movies were playing two months ago....dumb!

yeah but guv doesnt like to release events so early.
i mean.. its kinda like promoters promoting events months ahead of time. it is pointless people people see it at first and think "okay im going" but after a while they forget about it.

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Originally posted by chinamon yeah but guv doesnt like to release events so early. i mean.. its kinda like promoters promoting events months ahead of time. it is pointless people people see it at first and think "okay im going" but after a while they forget about it.

I can buy that...makes sense...but what does not make sense it the fact that this week there is an event in Gallery with Carlo Lio...extended set in Acid Lounge with Cam Maxwell...and there is no mention of it on their site...I know they can put whatever they want on it...but its like Ebay only listing auctions for "Fine CHina" when they have hundreds of categories with auctions happening...or the Toronto Star only providing Business news....it's just not logical....

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Originally posted by chinamon yeah but guv doesnt like to release events so early. i mean.. its kinda like promoters promoting events months ahead of time. it is pointless people people see it at first and think "okay im going" but after a while they forget about it.

Also, from a business perspective (this may or may not be true), but I would think that if they promoted more than one big event at a time (i.e. Labour of Love and Guv Anniversary), patrons might think "oh, I like the line up better at the Guv Anniversary, so I'll skip Labour of Love and go to the one party instead of both"

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Originally posted by aflyonthewall I can buy that...makes sense...but what does not make sense it the fact that this week there is an event in Gallery with Carlo Lio...extended set in Acid Lounge with Cam Maxwell...and there is no mention of it on their site...I know they can put whatever they want on it...but its like Ebay only listing auctions for "Fine CHina" when they have hundreds of categories with auctions happening...or the Toronto Star only providing Business news....it's just not logical....

acid lounge is never really promoted anywhere. the room holds like 40 people. its just a "filler" room basically. as for gallery i dont know why its not on the site.

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Originally posted by *~LiSa-LoO~* Also, from a business perspective (this may or may not be true), but I would think that if they promoted more than one big event at a time (i.e. Labour of Love and Guv Anniversary), patrons might think "oh, I like the line up better at the Guv Anniversary, so I'll skip Labour of Love and go to the one party instead of both"

exactly. better to have people come out for multiple events than to just pick one.

I hate those websites because, whether the information is there or not, they are too flash-intensive and have annoying fucking music that I have to find the "stop" button for.

Flash-based websites are a bane on the internetz. There's a reason Google has worked for years and years, and there's a reason that "Gamefaqs" is still one of the more popular gaming websites on the net. Also, sites like wikipedia, dictionary.com, Ebay, Amazon, etc.

What all these long-lasting, net-leaders have in common is that they simply provide the info, and all the flashy gimmicks come secondary.

Club websites need to cut out all their stupid gimmickry, and provide the information that people visiting their website want. There are probably THOUSANDS of potential customers that have visited the Guv website and said "Fuck this, I don't even know who's spinning." Jay, you're right, they can put whatever the hell they want to put up on their website. But it's a waste of money on two fronts! They pay a web-manager to do a useless job, and then LOSE potential customers because that web-manager is busy making annoying flash-based gimmick sites, instead of providing useful information.

Put the fucking flash graphics into a web-banner and let TA do the flashy advertising at the top of their website.

facebook pretty much allows an average user to easily manage content such as photos, video, guestlists, events calendar, club info, etc with virtually no turnaround time

clubs that don't have a facebook public profile or at least an official group are missing out huge... even twitter is pretty good for clubs imo

Re: Clubs and their websites - A marketing miss!!!

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Originally posted by aflyonthewall If you do a search for "Circa" on google...you get a listing for an "official" Circa site that no longer exists.....

That's cuz the club itself technically should no longer exist....

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Originally posted by hax-a-million facebook pretty much allows an average user to easily manage content such as photos, video, guestlists, events calendar, club info, etc with virtually no turnaround time clubs that don't have a facebook public profile or at least an official group are missing out huge... even twitter is pretty good for clubs imo

While I do agree with you, I think there's a downside to that too. Many ppl (myself included) get swarmed with multiple invites and private messages not only from promoters and the club's group or fan page. People get annoyed and are reluctant to stay in the club's group, or keep promoters as their friends.

Also, some clubs don't update the events on their FB page either - and then you run into the same problem as them having an out-of-date website.

Realistically the upside to having a FB page is probably better than the negative.

agreed, some definitely spam too much. it wouldnt really be necessary to send out a msg more than once a month or two if the info was updated there

my point was just that instead of having a flashy website any average user can manage a facebook page. i think clubs just ignore their facebook or website sometimes, figuring people come out anyways... the same way most would never answer the phone at the bar unless you call in the perfect hour-long window when someone is there and willing to answer it

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