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-- Innervisions 'Smells Like Teen Spirit' Cover
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Posted by wotyzoid on Jul-26-2014 15:47:

quote:
Originally posted by Woony
Did you hear about "Riogate"? This strategy paper of Innervisions' campaign with Addidas in Brazil got leaked. I mean, I knew that there was a lot of marketing BS in dance music but I didn't think that even the fucking selfies are deliberately manufactured


Yep that was the one. Here's the ra event:
http://www.residentadvisor.net/event.aspx?612443

Basically it was a really dope bullshit party. Free booze, awesome venue, cool people. The high class snottiness in the air was pretty palpable at the same time. I have a lot of respect for the guys as artists, but I see right through all the gimmicks. To be fair, though, I don't think they were trying to present it as anything else. I don't think they give a fuck.


Posted by enydo on Jul-26-2014 16:32:

LOL


Posted by wotyzoid on Jul-26-2014 16:54:

I have to add Frank's live set was really good the night I saw them. This is a very disappointing surprise in regards to what he's doing in the studio.


Posted by Floorfiller on Jul-26-2014 19:27:

all y'all need to just give it up. it's time to sell out!


Posted by ucforange on Jul-26-2014 21:14:

quote:
Originally posted by Woony
I should also mention, Dixon and one of the �me guys did an interview/cover story in the german Groove mag a few months ago and Dixon especially came across like a fucking gigantic egomaniac. They basically talked endlessly about how they are such great naturally talented DJ gods and how every DJ that isn't them sucks and how 99% of DJs are shit (ie. everyone not them or their friends) and how if you don't fill certain arbitrary parameters of theirs, like how many old tracks to play, you've failed your job as a DJ and might as well retire. They also talked about how they are the ones keeping it real and Ibiza is too commercial and yada yada, which is of course complete BS if you look at things like that Addidas campaign. I guess their immense sucess in the last 1-2 years has just become too much and they are dissapearing up their own asshole.


Not a fan of this camp at all. They are the wannabe rockstars of the deep-house/tech-house world. The party is supposed to be all about them, the crowd is supposed to be in attendance to listen to every track with full attention. Here let's play some droning ketamine-inspired "deep-house" with zero energy and if you are not rhthymically swaying to the music with your eyes closed you are not cool. What-the-fuck-ever-man.

Maybe I'm just too fast-paced and prefer energetic strains of techno and tech-house but I don't "get" the Innervisions sound and I really don't get why people are so obsessed with going out to their parties. Their music isn't fun. I wanna have fun at some point when I go out. It's all about the pretentiousness with them and I say fuck that.

Now the Diynamic camp...so much better. Solomun and the crew know how to play a proper party and get the crowd moving.

Furthermore, I always cringe when I hear some underground house/techno DJ/producer get on the anti-commercialism rhetoric. Yeah, right whatever dude. Who wouldn't want to make a bunch of money and to have your baby (the Innervisions brand and concept) plastered all over the electronic music universe? If you're in the position to do it, of course you do it. Stop trying to come off as cool or genuine or whatever. You can keep your musical integrity and still be successful in a commercial manner.

Sure these guys will all play some small obscure spots with little fanfare but c'mon, the majority of the money they're making comes from big Ibiza nights, festivals, etc. Just look at all the flyers for the Ibiza superclubs. Look at all the branding and commercialism. Everything from Enter to Tini & the Gang to Mobilee to Diynamic, etc. It's all marketing. I don't give a fuck, as long as they play some good music and the parties are going off, that's all I'm concerned with. Just don't pretend you are such an underground DJ whom vilifies commercial music.


Posted by Paradox Lost on Jul-26-2014 22:08:


Posted by corjay9 on Jul-26-2014 23:03:

quote:
Originally posted by ucforange
Not a fan of this camp at all. They are the wannabe rockstars of the deep-house/tech-house world. The party is supposed to be all about them, the crowd is supposed to be in attendance to listen to every track with full attention. Here let's play some droning ketamine-inspired "deep-house" with zero energy and if you are not rhthymically swaying to the music with your eyes closed you are not cool. What-the-fuck-ever-man.

Maybe I'm just too fast-paced and prefer energetic strains of techno and tech-house but I don't "get" the Innervisions sound and I really don't get why people are so obsessed with going out to their parties. Their music isn't fun. I wanna have fun at some point when I go out. It's all about the pretentiousness with them and I say fuck that.

Now the Diynamic camp...so much better. Solomun and the crew know how to play a proper party and get the crowd moving.

Furthermore, I always cringe when I hear some underground house/techno DJ/producer get on the anti-commercialism rhetoric. Yeah, right whatever dude. Who wouldn't want to make a bunch of money and to have your baby (the Innervisions brand and concept) plastered all over the electronic music universe? If you're in the position to do it, of course you do it. Stop trying to come off as cool or genuine or whatever. You can keep your musical integrity and still be successful in a commercial manner.

Sure these guys will all play some small obscure spots with little fanfare but c'mon, the majority of the money they're making comes from big Ibiza nights, festivals, etc. Just look at all the flyers for the Ibiza superclubs. Look at all the branding and commercialism. Everything from Enter to Tini & the Gang to Mobilee to Diynamic, etc. It's all marketing. I don't give a fuck, as long as they play some good music and the parties are going off, that's all I'm concerned with. Just don't pretend you are such an underground DJ whom vilifies commercial music.


Strong post.. minus the Diynamic, I really like what they used to put out 4-5 years ago, but I digress.


Posted by Titanium on Jul-26-2014 23:40:

Sounds like cure for the insomniacs


Posted by enydo on Jul-26-2014 23:41:

HELLOOO HELLOOO HELLOOO HELLLOOO


Posted by Guest on Jul-26-2014 23:44:

There's no fucking way this song can be real.

It has to be a running gag. Has to be.


Posted by OrangestO on Jul-26-2014 23:48:

I'm surprised no one has noticed it yet..


Posted by Guest on Jul-26-2014 23:49:

I actually can't stop laughing when I'm listening to it, especially during the breakdown


Posted by Kilixpree on Jul-27-2014 00:45:

quote:
Originally posted by chris1011
I actually can't stop laughing when I'm listening to it, especially during the breakdown

BUT... BUT... IS SO DEEP!11


Posted by PaULiN0 on Jul-28-2014 09:17:

wow what a dope track.


Posted by LoveHate on Jul-28-2014 11:17:

quote:
Originally posted by ucforange
Not a fan of this camp at all. They are the wannabe rockstars of the deep-house/tech-house world. The party is supposed to be all about them, the crowd is supposed to be in attendance to listen to every track with full attention. Here let's play some droning ketamine-inspired "deep-house" with zero energy and if you are not rhthymically swaying to the music with your eyes closed you are not cool. What-the-fuck-ever-man.

Maybe I'm just too fast-paced and prefer energetic strains of techno and tech-house but I don't "get" the Innervisions sound and I really don't get why people are so obsessed with going out to their parties. Their music isn't fun. I wanna have fun at some point when I go out. It's all about the pretentiousness with them and I say fuck that.

Now the Diynamic camp...so much better. Solomun and the crew know how to play a proper party and get the crowd moving.

Furthermore, I always cringe when I hear some underground house/techno DJ/producer get on the anti-commercialism rhetoric. Yeah, right whatever dude. Who wouldn't want to make a bunch of money and to have your baby (the Innervisions brand and concept) plastered all over the electronic music universe? If you're in the position to do it, of course you do it. Stop trying to come off as cool or genuine or whatever. You can keep your musical integrity and still be successful in a commercial manner.

Sure these guys will all play some small obscure spots with little fanfare but c'mon, the majority of the money they're making comes from big Ibiza nights, festivals, etc. Just look at all the flyers for the Ibiza superclubs. Look at all the branding and commercialism. Everything from Enter to Tini & the Gang to Mobilee to Diynamic, etc. It's all marketing. I don't give a fuck, as long as they play some good music and the parties are going off, that's all I'm concerned with. Just don't pretend you are such an underground DJ whom vilifies commercial music.


+1 when i went to demf my favourite party wasn't the old miami or none of the headlining acts from europe or whatever , i was walking back to my hotel and ran into this on the street,


Posted by Guest on Jul-28-2014 15:29:

Did you end up banging the chick from Miami?


Posted by LoveHate on Jul-28-2014 17:56:

nah


i didn't have a facebook.


Posted by Nostalgic on Jul-28-2014 18:11:

*Barf*

Innervisions slowly becoming the next Crosstown Rebels.


Posted by Guest on Jul-28-2014 18:12:

quote:
Originally posted by LoveHate
nah


i didn't have a facebook.


Hahaha ah well Kinda wish parties like that happen regularly. That track was ace.


Posted by Guest on Jul-28-2014 19:54:

The vocal is so laughably bad.


Posted by Mr Game+Watch on Jul-29-2014 02:25:

Okay, I'll admit coming into this thread I was like "this can't be all that bad... I like a lot of Innervisions stuff, it's probably the combination of hype backlash for the label crossed with a cynical mining of 90's nostalgia and that's why this is getting so much hate"...

...then I heard the track.

HOLY SHIT THIS IS BRUTAL!


Posted by Sushipunk on Jul-29-2014 02:40:

Wow, that is actually hilariously bad


Posted by Guest on Jul-29-2014 13:38:

It reminds me of that track that someone used to spoof the Ben Klock boiler room set last year. Like someone intentionally tried to make a nails on the chalkboard, dying cat, sneakers in the dryer song for the sake of a laugh.


Posted by Vector A on Jul-29-2014 13:46:

quote:
Originally posted by Guest
It reminds me of that track that someone used to spoof the Ben Klock boiler room set last year. Like someone intentionally tried to make a nails on the chalkboard, dying cat, sneakers in the dryer song for the sake of a laugh.

Haha, got a link?


Posted by wotyzoid on Jul-29-2014 14:10:



The second track is the theme song for an english saturday sports show called Grandstand.


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