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Posted by Trancelover03591 on Jan-27-2015 16:22:

I have noticed electronic music fans seems to strongly identify with labels (Armada, Anjunabeats, Bedrock, Spinnin', etc.) They don't necessarily want to pay for songs themselves but they like knowing the music is from a "real" label with a large fanbase.

Also, I have noticed in order to get on the playlists of many of the main DJs (and I think DJ support is the most important thing for an up and coming artist who wants to make a career out of music) you essentially have to be (or have been) on one of a handful of labels.

I think you may as well give the music away though, while having the option for fans to stream and also have songs up on youtube in monetized videos in order to have some revenue. I don't know the figures but just doing some quick math I bet even labels that most people have heard of have releases that could barely buy everyone involved a cup of coffee to celebrate the release based on download sales alone after expenses are paid.

The only issue I see is -if- you ever had a hit like Animals or something similar (which I don't is likely given the genre this label focuses on) you may miss out on some great download sales. However, I would assume any publishing deals with big businesses, where some real money starts coming into play, would still involve working out royalties with the label regardless of whether or not it is a free download for fans on soundcloud.


Posted by Raphie on Jan-27-2015 17:07:

The money is in DJ'ing


Posted by Storyteller on Jan-27-2015 18:34:

quote:
Originally posted by Raphie
The money is in DJ'ing


The money is in anything that is not digital. Analog products/performances are scarce and there is only limited inventory/time and people understand that. The attitude towards digital media is entirely different nowadays and the value of a lot of digital products, media especially, have been dropping for years now.


Posted by Kthought on Jan-27-2015 20:07:

quote:
Originally posted by Storyteller
The money is in anything that is not digital. Analog products/performances are scarce and there is only limited inventory/time and people understand that. The attitude towards digital media is entirely different nowadays and the value of a lot of digital products, media especially, have been dropping for years now.


This is dead on, but I doubt the integrity of that attitude. Do you think creating digital content is permanently scarred or will it see money again soon?


Posted by Trancelover03591 on Jan-27-2015 23:19:

quote:
Originally posted by Raphie
The money is in DJ'ing


Sure. Although there is money in music publishing too (if you are credited as the songwriter of your track).


Posted by Storyteller on Jan-28-2015 08:31:

quote:
Originally posted by Kthought
This is dead on, but I doubt the integrity of that attitude. Do you think creating digital content is permanently scarred or will it see money again soon?


I don't expect the money to be coming back. Prices are mostly still dropping and hardly ever corrected for inflation (stimulating the price drops). Online distribution has been made overly complex introducing tons of unnecessary middle-men taking their slice for whatever little service they provide.

On the upside the increase in use of legal (paid) platforms is encouraging. People are willing to pay, but only if the service meets their expectations, which vary a lot depending on the individual. That's where my earlier rant on copyright societies comes in again, their system allows multi-million dollar funded operations exclusively to distribute copyrighted audio/video content. Meanwhile there is a gaping hole of customized/niche demand in between illegal downloads and legal alternatives plenty of small companies would like to jump in but can't. There's big opportunities there for new business but copyright societies block it at the expense of artists.


Posted by Looney4Clooney on Jan-28-2015 19:23:

quote:
Originally posted by Kthought
This is dead on, but I doubt the integrity of that attitude. Do you think creating digital content is permanently scarred or will it see money again soon?


tell that to about 1000 people that made games a 16 year old programmer could make for ios.

More music is sold now than ever. EDM and the people that run the industry are just kinda stupid. That is pretty much it.

keep saying this over and over until it sinks in. Until you think beatport matters , you don't understand the music industry. IF you are selling yourself as a producer, you don't understand the music industry.

if you don't understand something, hire someone or do some learning.


Posted by Trancelover03591 on Jan-28-2015 22:34:

Where you are getting your numbers that more music (albums/digital downloads) is sold now than ever? One source says half as much music was sold in 2009 as in 1999. Looking at graphs of worldwide sales from a variety of sources it looks like at the least a dip since the 90s. Although, I can completely believe that revenue or profit for artists is the same or greater though because of live performances fees, music publishing, and endorsement deals.


Posted by Looney4Clooney on Jan-29-2015 03:03:

quote:
Originally posted by Trancelover03591
Where you are getting your numbers that more music (albums/digital downloads) is sold now than ever? One source says half as much music was sold in 2009 as in 1999. Looking at graphs of worldwide sales from a variety of sources it looks like at the least a dip since the 90s. Although, I can completely believe that revenue or profit for artists is the same or greater though because of live performances fees, music publishing, and endorsement deals.


the problem is that alot of the money say in advertising or licensing isn't included. There is more money being made by more people.


Posted by Trancelover03591 on Jan-29-2015 05:28:

quote:
Originally posted by Looney4Clooney
the problem is that alot of the money say in advertising or licensing isn't included. There is more money being made by more people.


Yeah, I can believe that.


Posted by Storyteller on Jan-29-2015 05:44:

I can't although RIAA is likely to be biased.


Posted by Trancelover03591 on Jan-29-2015 06:03:

The graph is only taking into account record sales (of whatever kind) though. When a headliner in Vegas makes 250K for a two hour slot now I think it all evens out in the end.


Posted by Storyteller on Jan-29-2015 06:13:

It takes into account generic income from music through licensing/sales/streaming. Synchronization isn't the big deal (yet) Clooney pointed it out to be .

Performing is wholly different. I earlier already explained how performing is different earlier. Those are limited time available goods, and people are willing to pay for that. DJ rates have been booming for some time now. A lot of big festivals seem to have trouble breaking even because of the huge increase on dj fees.


Posted by Trancelover03591 on Jan-29-2015 06:37:

I don't think that graph is taking the full music publishing industry into account. In the US alone it is a 2.2 billion dollar industry a year (according to Billboard). Now, you have to be credited as the songwriter of your song not just as the artist to get in on it (but many or most EDM producers write their own songs). For example, famously, Sinatra never made a dime off radio airplay because he didn't write or compose his songs. That may be different in other countries by the way.


Posted by Looney4Clooney on Jan-29-2015 17:36:

The graph also doesn't include the rest of the world.

It easier and more likely to make an income from selling your music now than it was at any point in time. The odds before were close to winning the lottery.

Consider a major label in the good years. 1 in 50 bands turned a profit. Not think of all those that try, the odds of being on a label. It is pretty much as likely to be struck by lightening. Yiu either made a killing or you didn't make anything. The number of say middle income people selling music is , well it didn't exist before.

And it will only get easier. I say easier but I mean luck will have less of a factor.


Posted by Kthought on Jan-29-2015 18:22:

Stellar graphic worth discussion. Look at that yellow creeping the fuck back in!


Posted by Branah on Feb-02-2015 16:18:

Good luck with the label man. Great releases right there!


Posted by Storyteller on Feb-09-2015 17:54:

Thanks Branah <3

The response to the first 2 releases has been quite good. Got great feedback and some exposure here and there.

Our 3rd release is due in 2 weeks and is by our TA friend Richard Butler. Before his official debut on Loving Music there is this:



'The Lost Archives' is a series of lost projects. Artists lose their project files all the time, leaving behind a lonesome MP3 unsuitable for release that is too good not to share.

Preceding the upcoming debut release of Richard Butler on Loving Music, this track is his crazy cool 'I Collect Women'. Stellar grooves and an out of this world mid-section, banging all the way to the end!


Posted by Mise on Feb-09-2015 23:12:

Good work, 1:40 is killer.


Posted by MSZ on Feb-10-2015 22:16:

Not my cup of tea but nice release Richard + Storywhore.


Posted by Richard Butler on Feb-11-2015 20:23:

Hey thanks all, and Matt, it's very touching you found this and managed to get a rip on it as I thought it was forever unreachable and unplayable due to the quality and being a WIP. This serial killer soundscape stuff comes easy to me, which is a bit of a worry. I'd love someone to play it out and put a vid up of the response on the floor - hopefully it wont clear it! In fact is that something we could do - play TA tracks out and video the response, could be damned embarrassing.


Posted by Richard Butler on Feb-26-2015 13:27:

Re: Loving Music

quote:
Originally posted by Storyteller

The music currently available:


February 23rd:
Richard Butler - Into Night (incl Kruup remix)
In my opinion one of the most interesting producers on TA.




I prefer Kruup's remix of my track to my original, much darker and more moody, but thanks Mat for getting my offering out there;


Posted by Storyteller on Feb-26-2015 13:41:

Still working on some promo for that. It is hard to get in between the big boys when you're just starting out .


Posted by Kthought on Feb-26-2015 16:53:

Good job fellow TA's.


Posted by Storyteller on Mar-27-2015 19:48:

Working hard to get the 4th release round up. In the meantime here's one from the lost archives:

This track dates back from 2005/2006-ish. I found it burned on a cd, tucked far-far away deep in my CD-collection thinking this one was lost forever for quite some time.

During this time I was in close contact with 'Deserves an Effort' who was an aspiring artist like me. He gave me the opportunity to remix a vocal house track he was in the proces of writing together with singer Keo Nozari. I was very excited as it was my first time to work with vocals in a loooong time. As far as I'm aware this song never saw the light of day and neither did this remix. So here it is. I hope you enjoy your time on this old style progressive tune.



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