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-- what is the next big genre?
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Posted by SYSTEM-J on Jul-30-2006 16:08:

I didn't say electro-clash was born in the new millenium, but the electro trend had a revival long before Alter Ego made their track.

And I'm basing my statements, which I've since admitted I'm probably wrong about, on an interview with Alter Ego in Mixmag. Now the magazine may be shit, but the word of the artist is probably more reliable. Either I misread it or the track was really low-profile on first release.

Either way there's no fucking need to start a fight.


Posted by Ishkur on Jul-30-2006 16:40:

Electro has always been around. It's never been away, it's always just bubbled right under the surface, from the mid-90s neo-electro robot funk revival (ie: genuine electro) courtousy of Jedi Knights and Global Communication on the one side, and the kitschy synth pop stuff also being erronously called electro, thanx to Ladytron, Add (N) to X and Les Rhythmes Digitales (and, to a lesser extent, Daft Punk), who were ALL doing the 80s revival stuff as far back as 96.

"electo" as a buzzword entered mainstream lexicon thanks to promoter and DJ Larry Tee from New York. His "Electroclash" tour (he coined the genre) with Miss Kittin & the Hacker in 2000 really helped solidify the movement, but what probably really broke it out into the open was Felix da Housecat's 2001 LP "Kittin and de Glitz"....which established the sleazy, glitzy, glam-enfused, trashy NY fashion chic esthetic (you can probably blame Peaches for this) that trolloped all over this music. But the important part about this scene is that it wasn't wholly an electronic music clubkid one. It came from the punk scene. That's why most of the artists are actually bands rather than solo producers, because they were formerly punk groups who picked up analog synths somewhere along the way. There was also the emerging genre of Discopunk (or dancepunk, depending on where you live), but I won't get into that.

Funny thing about this social trend: You know that hair-style all the kids are wearing these days, with the bangs pulled over the eyes? ...that's not emo hair. Emo kids at the time admittedly had short hair, because they wanted to accentuate their loserdom/geekness, and nothing says non-demoninational square like a boring, ordinary haircut. Long hair implies you're at least some form of hip (or trying to be). Emo kids want to be anything but hip....which is inadvertently a form of hipness itself. But I digress. The emo hair is not emo hair. It came from the electroclash scene, which was emulating 80s "hairspray" styles.

Of course, like any hipster movement more concerned with style, fasio and image than substance, by the time you've heard of it, it's already passe. So within 2 years the electroclash scene had died out, but the music didn't. It broke away from its punk roots and picked up more housey vibes, until it became electrohouse, something bred purely for ravers and clubbers, and without the trashy 80s esthetics that were once its bred and butter.

There's more to this story, but it's early in the morning and I don't feel like writing anymore.


Posted by Zombie0915 on Jul-30-2006 16:54:

I started noticing all this electro buzz around the time "emerge" was a big song. It had that little flash cartoon where kittens performed the tune, which showed up on MTV and stuff too. The guy who made that flash cartoon also made a bunch more, one of them had "John B - American Girls" in there, that song wasn't neccesarily electro but John B was playing a alot of electro at the time and he made it to NC fairly often so that is why I remember him so much. Im sure this all happened later than the things you guys were part of, but everything here happens a litle bit later, and that was really when I noticed electro was the next big thing, around 2002, not that I jumped onto it though, I'm still a trance cracker.

That being said, I would appreciate if we got back on topic.


Posted by Sykonee on Jul-30-2006 16:56:

(Hell, Ishkar outposted me with some of the same facts, but, eh, I'll post it anyways; it adds a few additional tidbits of clarification anyways)

The electro revival saw its first jump from the deep, deep, hey-it's-a-novelty-electro-track underground when music mags caught wind of stuff coming from Felix da Housecat, The Hacker, DJ Hell, Vitalic, Tiga and such ilk around 2001-2002. Because all their material had a common sound, the press figured it was a new movement, and began to push all the new cats making similar sounding stuff in hopes of riding a potential hip gravy train (and claim they discovered it first, of course). Soon afterwards, as the music is catching on in the clubs and dedicated clubbers, Benny Bennasi's Satisfaction, above all other tracks, managed to break out of the not-as-deep underground in late 2002-early 2003 and became a mainstream smash, officially declaring 'electro' the new sound du jour.

It was all downhill from there.[/stylebite]


Posted by noikeee on Jul-30-2006 17:06:

Those might have all been predecessors, but i still think Alter Ego - Rocker and its remixes was a key record, and the final push towards the "electrohouse" success in clubland. Benassi's Satisfaction was huge but it was more of a mainstream thing, Rocker was the first big hit within the (allegedly) underground scene.


Posted by Zombie0915 on Jul-30-2006 17:07:

quote:
Originally posted by paranoik0
Maybe something new will come out of minimal, but sure as hell it can't get much further as a buzzword. The minimal bandwagon started pretty much simultaneous with "electro", which is past its prime already.

I'd rather bet on a trance revival. Whether it'll come out of "neotrance" or from somewhere else, it's too soon to predict.

A random long shot I just thought of might be drum'n'bass, haven't heard absolutely anything drum'n'bass in ages, surely it'll come back strong someday?


Drum n Bass is pretty much all we get in my town, everything is DnB, the DnB heads insist that at every party DnB is the ONLY style ever presented and they refuse to show up for a night that has a different genre other than DnB happening, they will boycott a party that starts with house and has a DnB headliner, it must be pure 100% DnB. Honeslty I am sick of the stuff, it is all I ever hear when I go out and it gets so tiring, all the obnoxious roaring and violent flailing rednecks on meth.

It DnB is the next big thing, is has already peaked where I'm from, and it has been reigning as the ONLY EDM game in town that people will actually attend for several years.


Posted by noikeee on Jul-30-2006 17:11:

quote:
Originally posted by Zombie0915
Drum n Bass is pretty much all we get in my town, everything is DnB, the DnB heads insist that at every party DnB is the ONLY style ever presented and they refuse to show up for a night that has a different genre other than DnB happening, they will boycott a party that starts with house and has a DnB headliner, it must be pure 100% DnB. Honeslty I am sick of the stuff, it is all I ever hear when I go out and it gets so tiring, all the obnoxious roaring and violent flailing rednecks on meth.

It DnB is the next big thing, is has already peaked where I'm from, and it has been reigning as the ONLY EDM game in town that people will actually attend for several years.


I'm sure that is very annoying, but over here it's nearly the exact opposite, drum'n'bass doesn't exist at all. I'm guessing the drum'n'bass scene overall is a regional thing? Dunno really.


Posted by teknomonki on Jul-30-2006 17:11:

Poker Flat and Steve Bug (chiefly) sent minimal soaring in popularity round Europe and the UK over the 12-18 months, but it will never go the way of trance in terms of becoming huge because it doesnt contain enough palatable substance for the masses (i.e. hooks and carrying melodies) imo.

If it did though, as a few have mentioned already, it would be unrecognisable from what we deem 'minimal'.


Posted by noikeee on Jul-30-2006 17:14:

quote:
Originally posted by teknomonki
Poker Flat and Steve Bug (chiefly) sent minimal soaring in popularity round Europe and the UK over the 12-18 months, but it will never go the way of trance in terms of becoming huge because it doesnt contain enough palatable substance for the masses (i.e. hooks and carrying melodies) imo.

If it did though, as a few have mentioned already, it would be unrecognisable from what we deem 'minimal'.


Well, that's what happened with trance isn't it, the end mainstream result is unrecognisable from what was deemed "trance" at the start. I guess we can all agree that pure, true minimal, whatever that might be, will never top the charts.

(i realise this post is pretty fucking pointless)


Posted by Floorfiller on Jul-30-2006 17:24:

well i think people have finally figured out that basslines and groovy music are a lot of fun. so hopefully things stay that way no matter what the shift in style is...always preferred that in songs...and i think most people that have been around the scene for a while have learnt it as well...nothing wrong with melody, but most melody driven tracks these days just lack so much in other departments.


Posted by Zombie0915 on Jul-30-2006 17:38:

I've done alot of soul searching on this, and found that it wasn't so much melody that I was after, but rather it was synthplay, I guess these things are different. I would get bored of tracks that are so dominated by percusion and bass, and nothing else. It doesn't have to be a pop singalong suzy creamcheese, but it cant be JUST drumming and basslines for me. Rhythm is fun and all, but I like to hear interesting unusual sounds that are not just little blips and smacks or massive air shaking basses, there is alot of beauty in the mid and upper frequencies and sounds that sustain longer than a percussion that I feel aren't explored well enough because of the obsession with groove, bass, and beats, alot of that could quite possibly make a person dance.

Like the high pitched squeaky thing in BT - Orbitun Terrainium (I am always using this track in my examples, it just demonstrates so mkuch of what I am looking for) It isn't really a melody, it isn't really a percussion, it isn't something you can sing along to but it is a higher frequency sustained noise which makes the song alot of fun.

There is still something to be said for the spiritual feeling that lots of trance radiates though, maybe it is artificial and doesn't work after the novelty is lost for most people but I still get that feeling when I listen to the stuff. I know I sound like a retarded pussy when I say that I enjoy those spiritual moments that people seem to get at those parties, but I just can't help myself, I have explored plenty of other stuff out there and it is what I keep coming back to because I have so much fun with it.


Posted by Ry Diggs on Jul-30-2006 18:36:

the next big genre will be deep house

[/discussion]


Posted by Floorfiller on Jul-30-2006 18:43:

quote:
Originally posted by Zombie0915
I've done alot of soul searching on this, and found that it wasn't so much melody that I was after, but rather it was synthplay, I guess these things are different. I would get bored of tracks that are so dominated by percusion and bass, and nothing else. It doesn't have to be a pop singalong suzy creamcheese, but it cant be JUST drumming and basslines for me. Rhythm is fun and all, but I like to hear interesting unusual sounds that are not just little blips and smacks or massive air shaking basses, there is alot of beauty in the mid and upper frequencies and sounds that sustain longer than a percussion that I feel aren't explored well enough because of the obsession with groove, bass, and beats, alot of that could quite possibly make a person dance.

Like the high pitched squeaky thing in BT - Orbitun Terrainium (I am always using this track in my examples, it just demonstrates so mkuch of what I am looking for) It isn't really a melody, it isn't really a percussion, it isn't something you can sing along to but it is a higher frequency sustained noise which makes the song alot of fun.

There is still something to be said for the spiritual feeling that lots of trance radiates though, maybe it is artificial and doesn't work after the novelty is lost for most people but I still get that feeling when I listen to the stuff. I know I sound like a retarded pussy when I say that I enjoy those spiritual moments that people seem to get at those parties, but I just can't help myself, I have explored plenty of other stuff out there and it is what I keep coming back to because I have so much fun with it.



i'm familiar with that song...so i know what sound you're referring too. but listen to the song...it wouldn't be anything with out the wonderful breakbeat through out...that's still the driving force that makes it a great song. the way that all of the percs blend together along with the sound effects he adds...it just very cohesive. also i think you find things similar to what you are referring to more often in genres other than trance. these things take on a supportive roll in the song...but are still prominent enough to actually make things that much more interesting...


Posted by Danny Ocean on Jul-30-2006 18:44:

quote:
Originally posted by Ry Diggs
the next big genre will be deep house

[/discussion]


i hope not, for the sake of the genre. it's already big enough if you ask me.


Posted by Ry Diggs on Jul-30-2006 18:47:

quote:
Originally posted by Danny Ocean
i hope not, for the sake of the genre. it's already big enough if you ask me.


aye

and it's gonna get bigger and bigger...no matter how much we don't want it to


Posted by Ishkur on Jul-30-2006 19:05:

quote:
Originally posted by paranoik0
Rocker was the first big hit within the (allegedly) underground scene.


No it wasn't.


Posted by Zombie0915 on Jul-30-2006 19:08:

yeah I find what I'm looking for in different genres all the time, and I agree that the beat is really nice, but you can't take out everything except beat and bassline and still have a fun track, it seems ...plain.

I find that on the other hand there is lotsa environmental type stuff that is all but beatless and lacks bass that I still find quite enjoyable, so I have always leaned towards caring more about the supporting noises than beats and basses, not that it really matters though, just that I dislike when people spread around this idea that we can remove what I enjoy most from music and be better off.

It bothered me most in 2002 when everything was this low pitched proggy mess, just boomboomboom with one of those overfiltered bassy voices talking reallyreally slow, there was a long time there where you wouldnt hear a decent mid rage noise in any of those tracks right up until everybody started imitating airdrawndagger. Everything was standard ten minutes of brooding overly moody bass and drums, and the only alternative in town was DnB, everywhere I went nothing but drumming and rumbling, got quite sick of it, the DnB had more synthplay in it though, but still, got really old fast.

Every once in a while I still stumble upon those really nice break tracks that have some noise in them that makes me crazy, but most of what I hear when I go out it overly bassy and hip hoppish.


Posted by noikeee on Jul-30-2006 19:31:

quote:
Originally posted by Ishkur
No it wasn't.


Elaborate a bit further please.


Posted by Zombie0915 on Jul-30-2006 19:50:

six pags is enough I think, can we let this thread die before it gets rediculous? I have the information I was wanting, and we had some interesting duscussion along the way. After about 6 pages things always start getting retarded. I mean feel free to keep on talking about this stuff, but I've had my fill and I hope you guys will soon.

I am just getting a bad feeling, that this will turn into another 15 page flaming bashfest, and I just want to keep the discussion helpful, please.


Posted by Ishkur on Jul-31-2006 01:37:

quote:
Originally posted by paranoik0
Elaborate a bit further please.


Well, to start with, there's a whole shitload of things wrong with your statement anyway. To acknowledge Rocker's popularity but not Satisfaction's, which predated it by a good two years? ....why? Because as you claim, the former was underground and the latter was mainstream? What the hell does that mean? They're both equally commercial club records. They were BOTH underground releases that became mainstream due to the reception, however you want to slice it. But Satisfaction was a massively more successful hit, and really put the "ELECTRO" stamp into the public lexicon.

Again: It's Felix da Housecat that did it all, that finally linked electroclash (which was mostly a sleazy NY punk thing at the time) with house music. Kitten and de Glitz was the most important release to the growth of "electro" music in the last five years. Electronic music does not officially begin the year you started clubbing.


Posted by Nrg2Nfinit on Jul-31-2006 01:41:

alcaponed


electro got big with giorgio moroder noobs


Posted by Minhaj on Jul-31-2006 01:42:

Progressive Crunk

Skeet Skeet.


Posted by shaw on Jul-31-2006 02:23:

quote:
Originally posted by Ishkur
Again: It's Felix da Housecat that did it all, that finally linked electroclash (which was mostly a sleazy NY punk thing at the time) with house music. Kitten and de Glitz was the most important release to the growth of "electro" music in the last five years. Electronic music does not officially begin the year you started clubbing.


Silver Screen + La Rock 01.


Posted by MSZ on Jul-31-2006 02:35:

i heard j-pop is the hottest thing.


Posted by PETRAN on Jul-31-2006 02:40:

quote:
electro got big with giorgio moroder noobs



From here to eternityyyy
That's where she takes meee
From Here to Eternityy
She does. She Does.She does.She does.
From here to eternityyy
That's where she leads meee
From Here to eternityyy
With Love,with love, with love,with love!


Absolutely love Moroder!!!!Alexander Robotnick is also very good!

Anyway, I thought "electro" got big with kraftwerk.On the other side though, kraftwerk belonged in a different music scene anyway, the german kraut-rock scene(but not "genre"...) and probably the term "electro" wasn't used back in the 70s. Moroder's music was also called italo-disco though (or "space-disco" that's another one)and not "electro" as far as i know.


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