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-- Why do the heads controlling the media in the USA refuse to promote electronic music
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Electronic music (and let's exclude hip-hop, because it is such a large, self-contained genre hardly anyone remembers its roots anymore) isn't marketable. There are too few stars, too few frontmen, too few personalities, too few performances, too few of the things you can market music on to a mass audience. Lord knows they tried. There are a few genuinely marketable acts out there- dance acts who have personalities and do put on proper shows- but nowhere near enough to make the whole umbrella of music and culture to work.

Europe doesn't work like that. It's smaller, much more densely populated and driven much less by marketing and advertising (Generalisation? The biggest culture shock I got when I visited the US was the sheer volume of advertising flung at you constantly, and I've been about in Europe for a comparison). Culture can genuinely break out of being a niche, a scene and a minority by word of mouth and by the actions of the people in Europe.

Rave and subsequently club culture was introduced to the UK by a handful of DJs and became a massive youth movement when big labels were still trying to ban acid house records for drug-referencing lyrics. Dance music was all over the charts (and you can check chart records to see just how saturated the pop charts were) without most mainstream radio stations even playing it. That couldn't happen in the US because the distances are too great, the people too spread out and the big companies too dominant over what sells. However, in the UK dance music is firmly dug in and it's still an integral part of youth culture.

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Originally posted by SYSTEM-J However, in the UK dance music is firmly dug in and it's still an integral part of youth culture.

Oh how I wish I lived there!

because it's dangerous to promote it

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Originally posted by JakeC you have never head Evolution - Walking on fire in a club, obviously.

i think this song is dreadful, exactly why i'm not keen on vocal trance in general

I also think the general aversion to drugs has something to do with it.

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Originally posted by pvdclubber i think this song is dreadful, exactly why i'm not keen on vocal trance in general

dance music is not intergral to UK youth culture anymore, i mean there's no specialist dance music radio stations in London anymore, radio1 will soon remove dance music from its listings too IMHO.

Oh, and pvdclubber; you are fucking moron and a complete joke and it ashames me too think you and I are both British

hardly anyone at all has any clue to what EDM really is and also the fact that no one respects it as a musical genre in this country. Yet everywhere on TV you have electronic music playing in the backround of TV programs and commercials. Very Ironic...

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Originally posted by LazFX Oh how I wish I lived there!

well unlucky cause u live in a shit country

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In germany it's the same. Dance music has no chance anymore. Not the slightest. Which is actually the fault of the Kindergarten trancers starsplash, special d, groove coverage - you name them. It's all about rnb/hiphop, unserious comic-music, cheap ringtones and popstar searching tv shows...but the people seem to love that stuff, which is kind of scary.

+1 I hate it
this black music stuff in the clubs make me sick
dj play black music = full dancefloor
dj play kinda house music = 2,3 freaks dancing
...never heard good trance in a german club...

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Originally posted by JakeC http://mp3.juno.co.uk/MP3/SF142689-01-01-07.mp3 Thats the bedrock vocal mix.

One of my absolute favorite vocal tracks.

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Originally posted by sleepydragon well unlucky cause u live in a shit country

Yay, this is what I love about MD: every thread turns into Armin/Tiesto bashing, or country dick comparisons.

Congratulations on being irrelevant and contributing nothing to anything!

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Originally posted by Makes +1 I hate it this black music stuff in the clubs make me sick dj play black music = full dancefloor dj play kinda house music = 2,3 freaks dancing ...never heard good trance in a german club...

House music IS black music.

...or at least initially was, until silly white folk gutted the funk from it.

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Originally posted by Demoted Yay, this is what I love about MD: every thread turns into Armin/Tiesto bashing, or country dick comparisons. Congratulations on being irrelevant and contributing nothing to anything!

i was joking what the hell r u going on about

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Originally posted by sleepydragon i was joking what the hell r u going on about

Well then you're awful at delivering jokes

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Originally posted by Sykonee House music IS black music. ...or at least initially was, until silly white folk gutted the funk from it.

um..no not exactly.


House music is a collection of styles of electronic dance music, the earliest forms of which originated in the United States in the early- to mid-1980s. The name is said to derive from the Warehouse nightclub in Chicago, where the resident DJ, Frankie Knuckles, mixed classic disco and European synthpop recordings. Club regulars referred to his selection of music as "house" music. However, since Frankie was not creating new music at that time, it has been argued that Chip E. in his early recording "It's House" defined this new form of electronic music and gave it the name "House Music".

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Originally posted by D.Edge but is it anymore? the dance music scene (or rather, "scenes") seem marginal in comparison to hip-hop/rnb and rock. maybe dnb could compete, but that's only because the chavs make up the numbers.

That's because you're talking about pop music compared to something else. The UK hip-hop scene (not the mass-marketed American superstars) doesn't dwarf dance culture. If you look at students and young people who go out almost all of them will go clubbing or go to bars where dance music is played. Even the shittiest pub DJs round here play more dance music than hip-hop.

And dance music still comprises 15% of the total UK record sales each year. That's nearly a fifth of all sales by all age ranges. Factor out all the stuff kids and old people buy and it'll probably look like dance music sells a big portion of what young people buy. That's looking at it from a pure sales perspective.

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Originally posted by Kality um..no not exactly. House music is a collection of styles of electronic dance music, the earliest forms of which originated in the United States in the early- to mid-1980s. The name is said to derive from the Warehouse nightclub in Chicago, where the resident DJ, Frankie Knuckles, mixed classic disco and European synthpop recordings. Club regulars referred to his selection of music as "house" music. However, since Frankie was not creating new music at that time, it has been argued that Chip E. in his early recording "It's House" defined this new form of electronic music and gave it the name "House Music".

Besides the fact that your argument doesn't really refute (indeed it supports) the claim that House music was originally created and caned by black men.

The assertion that it was ruined by white men makes no sense, though, since Thomas Bangalter is white.

Regarding Makes's comment though, that's a very crude and uneducated thing to say. The roots of modern dance music are in general very tied to funk, which while still receiving a lot of white influence, was very black music. Actually I've ound that, outside of modern hip-hop, blacks can very rarely be blamed for bad music.

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Originally posted by thoughtlessjex The assertion that it was ruined by white men makes no sense, though, since Thomas Bangalter is white.

*sigh*
It was a joke. You know... white guys, normally unfunky.. taking a good idea and exploiting it for mass consumption... funny, ha ha...? *sigh*

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Originally posted by Sykonee *sigh* It was a joke. You know... white guys, normally unfunky.. taking a good idea and exploiting it for mass consumption... funny, ha ha...? *sigh*

Nay luck.

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Therefore (thankfully) the media and marketing folks can't get their hands on this wonderful genre of music and do to it what they did to hip hop.

Hip hop originated in the U.S. so that's somewhat of an uneven comparison. I don't disagree with your point though.

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Electronic music (and let's exclude hip-hop, because it is such a large, self-contained genre hardly anyone remembers its roots anymore) isn't marketable. There are too few stars, too few frontmen, too few personalities, too few performances, too few of the things you can market music on to a mass audience. Lord knows they tried. There are a few genuinely marketable acts out there- dance acts who have personalities and do put on proper shows- but nowhere near enough to make the whole umbrella of music and culture to work. Europe doesn't work like that. It's smaller, much more densely populated and driven much less by marketing and advertising (Generalisation? The biggest culture shock I got when I visited the US was the sheer volume of advertising flung at you constantly, and I've been about in Europe for a comparison). Culture can genuinely break out of being a niche, a scene and a minority by word of mouth and by the actions of the people in Europe. Rave and subsequently club culture was introduced to the UK by a handful of DJs and became a massive youth movement when big labels were still trying to ban acid house records for drug-referencing lyrics. Dance music was all over the charts (and you can check chart records to see just how saturated the pop charts were) without most mainstream radio stations even playing it. That couldn't happen in the US because the distances are too great, the people too spread out and the big companies too dominant over what sells. However, in the UK dance music is firmly dug in and it's still an integral part of youth culture.

Excellent post... I'd love to visit Europe so that I could have the same comparison.

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Originally posted by Sykonee *sigh* It was a joke. You know... white guys, normally unfunky.. taking a good idea and exploiting it for mass consumption... funny, ha ha...? *sigh*

Where's the emoticon. I demand emoticons. Otherwise I take everything seriously.

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Originally posted by thoughtlessjex Besides the fact that your argument doesn't really refute (indeed it supports) the claim that House music was originally created and caned by black men. The assertion that it was ruined by white men makes no sense, though, since Thomas Bangalter is white. Regarding Makes's comment though, that's a very crude and uneducated thing to say. The roots of modern dance music are in general very tied to funk, which while still receiving a lot of white influence, was very black music. Actually I've ound that, outside of modern hip-hop, blacks can very rarely be blamed for bad music.

i really dont even need to say anymore if you respond like that lol

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Originally posted by Kality i really dont even need to say anymore if you respond like that lol

Because now you've totally proven your point. Did you even have a point?

I feel that the music industry, corporate wise, is a mafia style unit, run like a family of Cosa Nostra. I've been watching it closely over my twelve years of close involvement with it and it even includes the secret handshakes and brotherhood systems.

This brotherhood is trying to drain as much money from the general population of the world as possible before people in general realise their scam. They realise that more money, in all facets of vice, like drugs, alcohol and sex, comes from bad than good. They have an easy time of promoting bad artists with cheap melodies and expensive clothes than educating the masses to like the good stuff.

Those that do like the good stuff, like classical and opera, are already well trained into handing over their money to these brotherhoods. It's a well rehearsed, well trained, well marketed ploy to get you to keep spending your money on useless bullshit that is easy to make and easy to market.

Recent terrorist money raisers have seen through this ploy and are pirating their DVD's, CD's and Video Games because these products are easier to sell than drugs, have a much lower risk and also carry a much higher profit yield.

So there you have it, simple economics, supply and demand. Pity the new pirate suppliers are stealing away their demand and harvesting their yields.

MWAA-HAAAAHAAAHAAAA!!!

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