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-- do you like smarties?
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Posted by Abercrombie on Nov-27-2007 16:37:

quote:



Smarties (1967)

Advertiser: Nestl� Canada Inc., Toronto

Product: Chocolate candies

Title: "Do You Eat the Red Ones Last?"

Agency: Ogilvy & Mather, Toronto

Gary Gray knew he needed to focus on one specific thing. And then, during focus groups with six- and seven-year-olds, he saw a little girl pick up a red Smartie and use it as a lipstick. He knew what to do. The new campaign that he was developing for the chocolate candy took a new twist: it became the red story. As in, "When you eat your Smarties, do you eat the red ones last?" And if you hadn't thought to separate the red ones before you saw these ads, chances are you did afterward. After the campaign launched, an irate mother came up to Gray and asked if he wanted to hear the obscene lyrics her son had made up to the Smarties jingle. He took that as a good sign. "There are certain times when you know you've hit the right button," he says, laughing. "It had crossed over into culture."

Creative director and copywriter: Gary Gray

Director: Tommy Thomas

Production house: Rabko, Toronto

�When you eat your Smarties,
Do you eat the red ones last?
Do you suck them very slowly,
Or crunch them very fast?
Eat that candy-coated chocolate,
But tell me when I ask,
When you eat your Smarties,
Do you eat the red ones last?�




yeah, we changed the jingle to obscene lyrics as kids, but I forget how it went


Posted by MeLLyMeL on Nov-27-2007 17:34:

they taste like how i assume chalk would taste like.

no thx.

edit- I just saw the Pez post. I can't believe I ate that shit as a kid. That is fuking gross x 1000000000000000000000000


Posted by Turbonium on Nov-28-2007 03:40:

quote:
Originally posted by Sushipunk
Lies. It was obviously your hamster.

OM NOM NOM NOM!


I lawled.


Posted by iammesol on Nov-28-2007 03:44:

I've been lawling, just not in this thread.


Posted by jfk-pilot on Nov-28-2007 03:52:

quote:
Originally posted by iammesol
I've been lawling, just not in this thread.


espionage lawl's


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