EDC vs Tomorrowland - TranceAddict Forums

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Posted by drEamer on Dec-08-2011 22:51:

quote:
Originally posted by jonmitz
looks like there were 40-50 djs per day, not including the other performers. 7 mill would be ~45k/dj avg

e: i don't know how or if this helps, but there you go
we all know Tiesto, Guetta and SHM got about 300k each tho...LOL.....

Posted by Tosh on Dec-09-2011 01:28:

So double it at least. say they pay out 20 million, Insomniac still makes about 20 million off the show....

Posted by Cool1g on Dec-09-2011 01:35:

quote:
Originally posted by Tosh
So double it at least. say they pay out 20 million, Insomniac still makes about 20 million off the show....

errr.. they grossed $20mm best case and probably less in reality... how do you figure they netted $20mm?

Posted by drEamer on Dec-09-2011 02:28:

figure 235 x 90,000=21.15 million....+ the upcharge for whoever bought VIP.....maybe 22 million.....probably netted 5 million maybe

Posted by Cool1g on Dec-09-2011 03:16:

quote:
Originally posted by drEamer
figure 235 x 90,000=21.15 million....+ the upcharge for whoever bought VIP.....maybe 22 million.....probably netted 5 million maybe

most tickets were sold @ $150 to $175, and the # of paid was more like 70K

Posted by Cool1g on Dec-09-2011 03:20:

i think they best case broke even this past year (and my best guess is they lost $)... but in the big picture considering the move to Vegas and setting the stage for future EDCs there i think they are fine. Tickets for 2012 started at what, $200 i think? so their gate should get close to $20mm next year and maybe exceed it.

Posted by neskryk on Dec-09-2011 05:12:

quote:
Originally posted by Cool1g
i think they best case broke even this past year (and my best guess is they lost $)... but in the big picture considering the move to Vegas and setting the stage for future EDCs there i think they are fine. Tickets for 2012 started at what, $200 i think? so their gate should get close to $20mm next year and maybe exceed it.

Agree. Insomniac either made a minute profit (relative to 2010) or just broke even with last year's EDC if we go by what they charged versus attendance. But the long-term strategy is definitely set for large profits with partnerships at all the major Vegas clubs set up this year and large advertising opps.

Posted by stuckinmyhead on Dec-09-2011 05:24:

you guys also need to factor in all the money they made selling water, food and stuff like that.

Posted by Cool1g on Dec-09-2011 05:49:

quote:
Originally posted by stuckinmyhead
you guys also need to factor in all the money they made selling water, food and stuff like that.

well water was free... remember?

actually what they do is just sell concession rights to outside parties instead of handing it themselves.

between VIP upgrades, table service and concessions i'm sure they took in another $1-2 million over the base ticket sales, but they still grossed a # that starts with a '1' i'm pretty sure of.

remember the supposed quoted attendance was 235,000, which is 78,333 average per night, before comps.

We know 3-day passes never went to $200+ until the last day or two before the show ran. if you want to say 72,500 tickets at $175 average (including VIP and price increaes) that's $12.7mm in sales. So $15-16mm seems pretty accurate to me.

Posted by drEamer on Dec-09-2011 16:56:

tickets with fees were 235, 6 weeks before the event......cuz thats when i bought mine....i ended up getting comped, so i sold my ticket.....but yea

Posted by 72hrpartyanimal on Dec-09-2011 17:17:

reliable sources told me they broke even on the event. they were expecting to lose money this past year but things worked out for the better.

Posted by Tosh on Dec-10-2011 02:49:

This is really cool

So with the whole money speculating, it's a waste of our time... But fun! haha

Interesting to hear that they likely broke even. When I said 20 million i was putting out a super vague number off a guess, not even real math....

And the number I said was for what they had before they had to pay things like rent, and every other cost, so breaking even makes sense. It can't be cheap to rent a NASCAR raceway for what, a week+?

Posted by drEamer on Dec-10-2011 03:15:

quote:
Originally posted by Tosh

This is really cool

So with the whole money speculating, it's a waste of our time... But fun! haha

Interesting to hear that they likely broke even. When I said 20 million i was putting out a super vague number off a guess, not even real math....

And the number I said was for what they had before they had to pay things like rent, and every other cost, so breaking even makes sense. It can't be cheap to rent a NASCAR raceway for what, a week+?
they probablty started setting up like 2 weeks before...but for that big track, there was no events there at all..im sure it wasnt cheap tho

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