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-- Why do the heads controlling the media in the USA refuse to promote electronic music
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The answer is...

CLEAR CHANNEL

http://www.rollingstone.com/news/st..._clear_channel/

http://www.salon.com/ent/clear_channel/

quote:

Originally posted by Sykonee House music IS black music. ...or at least initially was, until silly white folk gutted the funk from it.

Uh huh...... yeah

Not everyone understands House music; it's a spiritual thing; a body thing; a soul thing

i thought of that when I read your post...

silly little person///

quote:

Originally posted by thoughtlessjex Because now you've totally proven your point. Did you even have a point?

North Carolina lol that explains it.

Re: Why do the heads controlling the media in the USA refuse to promote electronic music

quote:

Originally posted by Existo22 Lets face it electronic music has no real mass media presence here in the states as there is no youth oriented marketing... I come from europe where people can get the more accessible electronic stuff on day time radio (Dave Armstrong, Daft Punk e.c.t) and even some of the electro/progressive in the small hours. Here in the states on the other hand this music never appears on tv/day time radio for people to access it. I am sure if they would market it, people would buy it and listen to it. But they don't. Why is that? Just curious what you guys think....

I've wondered that......you go to any store and go to the cds and the "dance" section contains like 10 cds IF that, or if they even HAVE a dance section

I wonder if it really is because hip hop, rock, ect is simply more popular, pushing edm far away from commercial use
quite frustrating is you ask me

quote:

Originally posted by jahnlay I feel that the music industry, corporate wise, is a mafia style unit, run like a family of Cosa Nostra. I've been watching it closely over my twelve years of close involvement with it and it even includes the secret handshakes and brotherhood systems. This brotherhood is trying to drain as much money from the general population of the world as possible before people in general realise their scam. They realise that more money, in all facets of vice, like drugs, alcohol and sex, comes from bad than good. They have an easy time of promoting bad artists with cheap melodies and expensive clothes than educating the masses to like the good stuff. Those that do like the good stuff, like classical and opera, are already well trained into handing over their money to these brotherhoods. It's a well rehearsed, well trained, well marketed ploy to get you to keep spending your money on useless bullshit that is easy to make and easy to market. Recent terrorist money raisers have seen through this ploy and are pirating their DVD's, CD's and Video Games because these products are easier to sell than drugs, have a much lower risk and also carry a much higher profit yield. So there you have it, simple economics, supply and demand. Pity the new pirate suppliers are stealing away their demand and harvesting their yields. MWAA-HAAAAHAAAHAAAA!!!

Five bucks says you live on a communal farm wearing tie-dyed shirts and call yourself Moonbeam.

quote:

Originally posted by pvdclubber i think this song is dreadful, exactly why i'm not keen on vocal trance in general

maybe you're not "keen" enough to realize it's not trance

My only contribution to this thread and yes that means I didn't even bother reading the first page or anything inbetween.

The US War on Drugs is the main reason why EDM is not accepted here in the states.

quote:

Originally posted by kid nyce The US War on Drugs is the main reason why EDM is not accepted here in the states.

that is such a good point

any edm event we try to hold gets raided

quote:

Originally posted by Ishkur rap music is electronic.

Try telling rap prducers and fans that.

And besides, I don't know if I want it to be aknowledged by the mainstream. Do you think any good will come of it. No, you'll pretty much see what happened to Hip-hop, it started to become Hip-pop. No it's all bullshit. I like it the way it is in America. True, it could be bigger, but blame that on the laws that make it hard to throw events here. I was just reading on my local forum that this band from Hawaii is touring the US, but isn't stopping in Washington State because it is sponsered by J�germeister, and my state has various anti-drinking laws that deal with promotion of products.

It's like Eminem says: "Nobody listens to techno."
Isn't he from Detroit though?

quote:

Originally posted by OurManFlint It's like Eminem says: "Nobody listens to techno." Isn't he from Detroit though?

He was talking about Moby

quote:

Originally posted by Groundhog Boy He was talking about Moby

Ya, I know, but that even makes him look further like a dumbass. He comes from Detroit, he would have had to come across the notion Detroit Techno, even if he only heard it once. Then he calls Moby's music techno, which basicallyt explains the attitude that most Americans have of Electronic music.

I do agree with the argument that America is afraid of any foriegn influence. The music we market is American, some British, but that's because it's in English. Fuck, even Latin artists have to make English albums to sell here. Foriegn sports, nope. Foriegn languages The only people who speak forign languages fluently here learned it as their first language, or learned it along with english (I'm talking abou the majority, don't get offended). We have American versions of movies and TV shows because, God forbid, a foriegn TV show could influence the American way of life. Thank capatalism and the American mindset for this. Big buisness=Big government. It's just a transfer of control.

quote:

Originally posted by OurManFlint Try telling rap prducers and fans that.

sure they won't acknowledge it because they are getting brainwashed left and right by no name no talent "superstars" where anything with a handclap in it is considered holy
as you said, it's capitalism, it's what drives america.
it's sort of like why americans don't want to make reliable cars. all about the money

15 years ago was a whole other story. hip hop was thriving in talent and everyone realized how much of a cash cow it really can be... and voila... now everyone and their mother produces hip hop and is considered a filthy rich rap superstar

quote:

Originally posted by Ishkur rap music is electronic.

Rap is not music

quote:

Originally posted by humilis Rap is not music

And I bet you complain when people say "that techno crap isn't real music" to you.

It's called CLEARCHANNEL!


The industry has become so demanding of high financial returns that they are not willing to take the risks to bring in new genres.
They will not take on a new style of music unless there's already a buzz.

The disco era is also to blame. It went mainstream and then crashed and burned and became hated by everyone.

Personally, I am very glad that EDM hasn't gone completely mainstream.....though it is not as it was in the past, I love the fact that it is an underground movement.....I don't want everybody and his brother listening to this music the way every kid these days worships 50 Cent for instance....Nah, but seriously, I feel special being apart of something that is somewhat private, it tells me that only those who really love the music and the scene will be involved in it....and even though it may be a very difficult genre for DJs and producers to get exposure in, there is no question that EDM DJs and producers are making fortunes and are very successful....I absolutely love going to a live event knowing that every person who is in attendance is there for the music, knows the music very well, and would rather not be anywhere else. Though I am quite new to it all, I feel like we are all apart of a very strong community that continues to survive and remain strong b/c we are a close-knit group and we're connected to something that is underground: the music survives b/c we, the supporters, continue to love it whole-heartedly. I, personally, do not want to see it become commercialized.

Just my 2 cents.

Anyone else feel like I do?

Nick.

quote:

Originally posted by cenik Personally, I am very glad that EDM hasn't gone completely mainstream.....though it is not as it was in the past, I love the fact that it is an underground movement.....I don't want everybody and his brother listening to this music the way every kid these days worships 50 Cent for instance....Nah, but seriously, I feel special being apart of something that is somewhat private, it tells me that only those who really love the music and the scene will be involved in it....and even though it may be a very difficult genre for DJs and producers to get exposure in, there is no question that EDM DJs and producers are making fortunes and are very successful....I absolutely love going to a live event knowing that every person who is in attendance is there for the music, knows the music very well, and would rather not be anywhere else. Though I am quite new to it all, I feel like we are all apart of a very strong community that continues to survive and remain strong b/c we are a close-knit group and we're connected to something that is underground: the music survives b/c we, the supporters, continue to love it whole-heartedly. I, personally, do not want to see it become commercialized. Just my 2 cents. Anyone else feel like I do? Nick.

wow thank god u saved me the trouble of writing EXACTLY the same thing

quote:

Originally posted by southbound24 wow thank god u saved me the trouble of writing EXACTLY the same thing

Awesome!

quote:

Originally posted by LazFX and why??? Cause even though the show was popular, and won the time bracket in the ratings market (which was included in the 4th largest market in the US), advertisers did not want to buy time during music that was not mainstream... Money Talks and EDM walks. l

I find it hard to beleive your program director would yank you, even when you "won the time bracket"... Companies rely heavily on ratings and research when they program their hours....

As to why EDM isn't promoted in media... its the same reason heavy metal isn't. Because the numbers just aren't there... there aren't enough people who listen to it, when compared to genres like pop and hip hop. Thats why you have CHR (Chart hits radio) stations that make loads of money (like Capitol in London)...

MTV on the other hand (when they do play music, or on channels like MTV2 / VH1) rely very heavily on research and market trends- obvious from album/single sales... their main aim is to be the #1 Music channel, and in most of the world, they succeed... in some places by even eliminating music from a large part of their programming (like in the states).

So when there is a "crossover" hit like Robert Miles - Children... it'll get heavy airplay around the world... Otherwise they'll play 50 cent. Why? Because at one point in time he had FOUR tunes in the top 10.

EDM doesn't do itself any favours by having artists produce some of the worst videos i've ever seen... Anyone remember "Shiny Disco Balls"?

In any event, I'm happy with where EDM is... even in India where 99% of our EDM comes from the net and its impossible to find a good CD, or a night where you can go out and listen to decent tunes. I like being on the fringe, being underground... not clubbed in the same lame category as the local pop.

I DJ'd a birthday party last night, and whenever I played a song that was along the same lines of typical hits like Funky Town or Heaven, everyone left the floor. It's all of a question of what the people know. If they don't know a song, they won't dance to it. For this I despise the country I reside in.

Stop playing birthdays... unless they're your own

quote:

Originally posted by nikhil chinapa Stop playing birthdays... unless they're your own

r u the nikhil who Vjd on MTV ?

The ones talking about the U.S. make it seem like America is a horrible place to live and associate with just because they are not listening to electronic music.

The take on music is going to vary differently from society to society. Right now you guys sound like a bunch of Japanimation nerds complaining why the US sucks because it dubs everything that comes out of Japan.

I don't think the U.S. is xenophobic either. Most people in other nations choose to sing their songs in English because that is pretty much the universal tongue for lyrics (if they want to sell records elsewhere anyways, and if anything else appeal to a wider audience) Don't blame the U.S. for this, go back a couple hundred years to the reign of the British Empire when English became the new lingua franca.

Nope, I'm not on a farm or in tie die, just been in this industry long enough to know how it runs.

This is just my $.02.

Right here in Massachusetts is no exception to the small, unknown EDM scene in the US. Just about the closest toward EDM this area could get to used to be the radio station, Boston's Star 93.7 FM, before it became Mike 93.7 FM over a year ago. On normal radio hours, I only heard like around eight EDM songs on that station in the six years it was in existance, and all those tracks were the kind Robbins Entertainment would compile and release on their CDs. This is evidence that EDM has been promoted to the mainstream before, just not the EDM we're into, but rather EDM that's more "pop-related."

A majority of people like pop music over our EDM and aren't used to our tastes. When a majority of people like something, that something can sell well. It's all about the $$$, and as long as they're a business, they need $$$ to stay in business. Even Avalon here in Boston needs it. While we know this venue as an EDM club, rock bands are signed to this club as well. The Dropkick Murphys sold out every show at Avalon back in March, because they are popular in music's mainstream. That's good business. If Avalon signed only DJs, that wouldn't be good business because not a lot of people like (or are even aware of) this type of EDM as much as we do. I can't say that I know this. But this is just what I think happens.


I myself would love to see a bigger EDM scene here, but not in the same league as the Billboard-adored pop and rock. Either than the people I see at Avalon, I don't know anyone else in person who even knows about our EDM. But I do know there are plenty of other fans out there in our EDM community. I'm happy to be part of this rare breed of music fan.

You don't have to agree with what's said here. These are just my thoughts.

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