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-- Any BMW or Audi owners?
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| Originally posted by bas I work around there, it's not real  |
That one is real.
The space where BMW's 'Checkmate' ad was posted was rented for only two weeks. Audi has since decided to produce another billboard, and even held a user submission contest as to what should be posted.
The one you posted is definitely real, though I'm not sure if it was a product of this contest.
Either way, despite the fact that it was a short-lived marketing battle, I think BMW definitely managed to walk away with the all the pwnnage points.
kind of a weak comeback... bmw definitely got the pwn on this one.
By the way, the fact that Audi is posting up the R8 as some type of response to the M3 is just as inappropriate a comparison as BMW posting the M3 in response to the A4; these cars are simply not competitors with each other, and simply trying to top each other by using the next car up doesn't make much sense in terms of the department/class style of marketing competition.
The A4 competes with the the 3.30i, not the M3.
The R8 competes with the M6, not the M3.
arguable either way 
what I mean is, you can look at it specifically like that and argue how its not a valid comparison, or you can look at it generally and say BMW pwned Audi on that ad which was basically flamebait.
That's basically what I thought they were going for at that point; it stopped being about demonstrating how one company is better than their rivals within a certain class as soon as BMW posted up their ad.
I actually would have loved to see this go on for a little longer, as I don't think I can ever recall a billboard flamewar.
but you know most people won't think about it that way. Audi does NOT have a car that is on level with the M3. So, the ad does make sense in that light. No, the S5 is not. BUT.. BMW does not have R8 level car.
Actually, the RS-4 amounts to a suitable M3 competitor, though I think it may be more aimed at the 5 series than anything else; but certainly not the M5.
Feels like its in sort of a no-man's land. It looks as if it was made to go up against the 5 series, but not it's top of the line model. It can put up a fight against the M3, but it doesn't seem like it was intended to actually do that (not lately, at least).
Still, though, let's assume they didn't have anything that was intended to go directly toe-to-toe with the M3; just because you don't have something that competes in a certain class, doesn't mean you should reach for the next class up and drop it into the bracket. If you don't have it, you don't have it.
talking about models currently in production.
Well, then...
Yeah, in that case, you're right; Audi got nothin' in the same class.
I really wish the S5 had a little more to it in order to not only make for a decent M3 rival, but to justify the absurd sticker price.
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| Originally posted by Paradox Lost just because you don't have something that competes in a certain class, doesn't mean you should reach for the next class up and drop it into the bracket. If you don't have it, you don't have it. |
...especially because it seemed like Audi felt they had scored some pwnage.
Definitely epic. 
lower end BMWs have shitty interior. even the X5 and new 3 series. blah
but i'm sure they drive great. i would take bmw over audi any day. audi just reminds me of my VW...over engineered and high maintenance once you put some real miles on it.
| quote: |
| Originally posted by Paradox Lost Actually, the RS-4 amounts to a suitable M3 competitor, though I think it may be more aimed at the 5 series than anything else; but certainly not the M5. Feels like its in sort of a no-man's land. It looks as if it was made to go up against the 5 series, but not it's top of the line model. It can put up a fight against the M3, but it doesn't seem like it was intended to actually do that (not lately, at least). Still, though, let's assume they didn't have anything that was intended to go directly toe-to-toe with the M3; just because you don't have something that competes in a certain class, doesn't mean you should reach for the next class up and drop it into the bracket. If you don't have it, you don't have it. |
VW tries to pass itself off as the Honda of German cars, but really, they're not that cheap.
After you pick one up with a variety of options, you're better off just saving up for a little while longer and getting yourself something nicer.
Not to mention their really inconsistent reliability record.
| quote: |
| Originally posted by Paradox Lost VW tries to pass itself off as the Honda of German cars, but really, they're not that cheap. After you pick one up with a variety of options, you're better off just saving up for a little while longer and getting yourself something nicer. Not to mention their really inconsistent reliability record. |
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| Originally posted by Cro_Addict how was the RS4 aimed at the 5 series?? That makes no sense RS4 is in the same class as the M3 as is the new C63 AMG |
| quote: |
| Originally posted by Cro_Addict how was the RS4 aimed at the 5 series?? That makes no sense RS4 is in the same class as the M3 as is the new C63 AMG |
I also remember watching Top Gear with them testing the C63 vs. the RS-4 vs. the M3; and Top Gear generally does a good job of keeping the competition level.
Doh.
^ those cars are totally comparable.
Great episode by the way:
another variation
Here's a couple more from the design contest:
another view
They look a lot closer together in the angle that seems to have been most circulated online.
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