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-- Guv All-Access Parties: On the decline?
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Originally posted by Swamper This is true. Given the amount of listening options people now have many can't be bothered to put in the necessary effort required to find that which is 'underground'... unless of course they've been in the scene long enough, get bored of what they're used to and start looking deeper. imo there are at least 2 types of underground - an underground sound and an underground artist (or combo thereof). If you're an underground artist, does that mean you're just not popular enough (yet) ? If you have an underground sound is it considered as such until you become popular and then your sound is not so underground anymore? That term is thrown around too much and everyone has a different definition of it. "omg, I'm at some dingy venue listening to dj Joe Blow pumping out some electro-house-techy-disco-funk and omg it's so underground wish u were here xoxo #wmc2010" Ultimately, smaller names are just filler on a big bill...you hope some of those will blow up in the future so you have a good rapport with them but for the most part you want the heavy hitters to come in for big parties. Those are the ones that bring in the big numbers - even if their sets disappoint more often than not. The diehards will be there no matter what and the rest will be there because they're expecting a good party. Those that are too fixated on the DJ giving them yet another auralgasm are usually the same ones who bitch the most in review threads... but hey, that makes for an entertaining read.

Exactly + what Gera said as well...

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Originally posted by Jayx1 speak for yourself! LOL

LOL you know what I mean mang.

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Originally posted by jon jon lol this thread got so homo-erotic all of a sudden

slow down there apocalipto!

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Originally posted by Swamper Ultimately, smaller names are just filler on a big bill ...you hope some of those will blow up in the future so you have a good rapport with them but for the most part you want the heavy hitters to come in for big parties. Those are the ones that bring in the big numbers - even if their sets disappoint more often than not.

That is true. But the other side is, in order to keep things fresh, exciting and interesting (i.e. to avoid stagnation in the scene), you need to bring in fresh talent. Eventually people are going to get tired of seeing the same heavy hitters over and over. That's how you get new generation heavy hitters: by giving the smaller guys a chance

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The diehards will be there no matter what and the rest will be there because they're expecting a good party. Those that are too fixated on the DJ giving them yet another auralgasm are usually the same ones who bitch the most in review threads... but hey, that makes for an entertaining read.

[color=ccff00]Not really. I rarely go to Guv All-Access parties anymore because I don't really want to see Sander K for 100th time or pay $60 to see David Guetta. I would however love to go to more All-Access parties because Guv is one of the best clubs in the world, and an All-Access party experience is like no other. I don't go as much anymore because the bookings are either just plain crap, or the same thing over and over.

Obviously you're going to need some pretty mainstream/cheese DJs to get the bulk of your crowd through the door, but I just find it disappointing how now they pretty much rely solely on cheese, and have forgotten about forward-thinking bookings.

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Originally posted by The Highroller That is true. But the other side is, in order to keep things fresh, exciting and interesting (i.e. to avoid stagnation in the scene), you need to bring in fresh talent. Eventually people are going to get tired of seeing the same heavy hitters over and over. That's how you get new generation heavy hitters: by giving the smaller guys a chance

but like del already mentioned, the small guys are not enough to fill a big room which is why they tend to get booked at smaller venues.

my only comment is that guv sucks wrt a 5-6 years ago but oh well shit happens and it's what we got in toronto for now...so yes def a decline

Montreal def has same issues with the crap Bal en Blanc parties.

Book the cheese but surround them with djs that will leave a lasing impression, kill two birds with one stone, imo. I remember a party in 2007 when ppl came to see Guetta but came away afterwards saying "that Fanciulli was pretty good, better than David Guetta". That's what you want the newbies to say since Guetta always plays identical to what you'd hear in a nightclub.

Bring the crap djs to fill the floor, but book the decent ones too to bring them back.

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Originally posted by chinamon but like del already mentioned, the small guys are not enough to fill a big room which is why they tend to get booked at smaller venues.

I don't think G is saying to have Guv filled w little guys or unknown djs constantly though...


Why can't there be some sort of balance? Have big names combined w relative unknowns that are on the rise?? That's how they were in the past...and it rocked!

I saw De-koze playing in KH for the first Smirnoff Experience and ROCKED it...played trance too. Just difference like that combined with things people know will be an even better party rather than all cheese.

Double edged sword people...

you blame the clubs for not bringing in lesser known DJs as often

Clubs see it as lesser known DJs not being worth it $$ wise because they don't bring in enough people

Ultimately it still goes back to what I said before:

quote:

Originally posted by Swamper Given the amount of listening options people now have many can't be bothered to put in the necessary effort required to find that which is 'underground'... unless of course they've been in the scene long enough, get bored of what they're used to and start looking deeper.

What the people want is what influences what the clubs do - not the other way around...if one formula used to work and no longer does (as well) then you make changes. That's it.

Personally, I blame TranceAddict for the decline in good quality All Access Nights at Guv.

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Originally posted by chinamon but like del already mentioned, the small guys are not enough to fill a big room which is why they tend to get booked at smaller venues.

I'm not talking about booking lesser-known names in The Guv Main Room. I'm talking about booking lesser-known, up and comers in some of the smaller rooms like The Drink or The Gallery.

By doing this, when people go to see David Guetta, they could see someone like The Martinez Brothers in The Drink and say, "Wow, those guys were really good!" Then they'll tell their friends and see them the next time they come, building their popularity, and when David Guetta goes out of style, you have a new heavy hitter. Guv is extremely well set-up to do this given the layout of their building (i.e. multiple rooms).

Building a fan base for certain DJs and scenes requires some investment and a certain amount of risk taking, but can make sure the business stays on top of trends so that they can capitalize on them in the future. A good example of this is Chus & Ceballos. When they first started coming to Toronto, they drew a meagre crowd. Fast forward a few years and they fill This is London. Why? Because someone (not Guv) took a risk in bringing them over and to build a fan base for that kind of sound.

My argument is that investing in lesser-known talent is not only good for the scene in that it keeps things fresh and interesting, but that it is also good for business. Instead, Guv seems to just be doing the quick and easy to make a big buck by booking Guetta and Sander K.

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Originally posted by Swamper What the people want is what influences what the clubs do - not the other way around...if one formula used to work and no longer does (as well) then you make changes. That's it.

That is true....but the clubs are listening to the wrong people.

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Originally posted by Swamper Double edged sword people... you blame the clubs for not bringing in lesser known DJs as often Clubs see it as lesser known DJs not being worth it $$ wise because they don't bring in enough people Ultimately it still goes back to what I said before: What the people want is what influences what the clubs do - not the other way around...if one formula used to work and no longer does (as well) then you make changes. That's it.

So then how do artists become popular then? How do lesser known DJs become better known? How is it that scenes in other parts of the world are more diverse than ours (i.e. a larger number of artists filling large clubs/festivals, instead of the same tired DJs over and over like Guv)? By promoters taking risks and staying in top of trends.

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Originally posted by The Highroller The Martinez Brothers in The Drink

I get your point, but come on, martinez bros in the drink?

they are big room sound!! the drink is terribly suited for them

orange room would be best as far as "smaller rooms" in guv!

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Originally posted by PurpleHaze I get your point, but come on, martinez bros in the drink? they are big room sound!! the drink is terribly suited for them orange room would be best as far as "smaller rooms" in guv!

I disagree w/ all of the above lol

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Originally posted by The Highroller So then how do artists become popular then? How do lesser known DJs become better known? How is it that scenes in other parts of the world are more diverse than ours (i.e. a larger number of artists filling large clubs/festivals, instead of the same tired DJs over and over like Guv)? By promoters taking risks and staying in top of trends.

Keeps festivals out of it, that's a completely different monster. In terms of other parts of the world, many of these smaller artists get established close to their home base (Europe/South America/whatever) -- before they get noticed here in North America. It's a lot more of a risk for a promoter to bring a lesser known artist from overseas than it is for a neighbouring country in europe to fly someone over to their party.

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Originally posted by The Highroller I'm not talking about booking lesser-known names in The Guv Main Room. I'm talking about booking lesser-known, up and comers in some of the smaller rooms like The Drink or The Gallery.

as much as i would love to see that happen it doesnt make sense financially. the big long weekend events cost quite a bit which is reflected in the ticket price. the people who want to see these smaller djs often dont care about the big names in the bigger rooms. they would have no problem paying $20 to see them in a smaller venue but wouldnt pay $50-60 because of the other acts that are playing the same event.

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Originally posted by ChemEnhanced That is true....but the clubs are listening to the wrong people.

The only "right" people in the club's eves are the ones with cash in hand, and who can blame them.

I agree with the approach of bringing bigger names with smaller ones around them, ideally having their name flashed repeatedly on screens so that the crowd can expand their knowledge and hopefully the DJ's will develop a following.

When they reopened, Stereo would bring their tried and true staple of DJ's that had played there in the past, but put more innovative artists in the warmup slot. They projected their names on screens on both sides of the room.

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Originally posted by Swamper Keeps festivals out of it, that's a completely different monster. In terms of other parts of the world, many of these smaller artists get established close to their home base (Europe/South America/whatever) -- before they get noticed here in North America. It's a lot more of a risk for a promoter to bring a lesser known artist from overseas than it is for a neighbouring country in europe to fly someone over to their party.

That is true. However, lots of other clubs and promoters seem to be bringing over these lesser known DJs and are doing quite well for themselves (e.g. Footwork).

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Originally posted by chinamon as much as i would love to see that happen it doesnt make sense financially. the big long weekend events cost quite a bit which is reflected in the ticket price. the people who want to see these smaller djs often dont care about the big names in the bigger rooms. they would have no problem paying $20 to see them in a smaller venue but wouldnt pay $50-60 because of the other acts that are playing the same event.

Ahh, but there are lots of people who will pay $30-50 to see Vinyl Junkies or Carlo Lio play The Gallery at an All-Access. They don't care about who plays in the Main Room either.

Also, as Del said, diehards/veterans still like the big parties for that "epic party vibe". I think if niche acts were booked in smaller rooms, those who listen to niche DJs would be more willing to come to the the big Guv parties. For example, I would be a lot more willing to go to Decadence if there was at least something that remotely resembles the kind of music that I like, or at least if there was something new and interesting.

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Originally posted by The Highroller Ahh, but there are lots of people who will pay $30-50 to see Vinyl Junkies or Carlo Lio play The Gallery at an All-Access. They don't care about who plays in the Main Room either.

correct, however, the cost to book a local is quite a bit less than booking someone international.

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Originally posted by WittyHandle The only "right" people in the club's eves are the ones with cash in hand, and who can blame them. I agree with the approach of bringing bigger names with smaller ones around them, ideally having their name flashed repeatedly on screens so that the crowd can expand their knowledge and hopefully the DJ's will develop a following. When they reopened, Stereo would bring their tried and true staple of DJ's that had played there in the past, but put more innovative artists in the warmup slot. They projected their names on screens on both sides of the room.

very good effect for sure. When I recently saw some djs in Van they were projecting just the djs themselves but you put the name there and the association begins. People didn't recognized whether the opener or the dj was on by the projections but having a name there says it all.

I think Guv has done this before with Nic Fanciulli, but they had his name spelled wrong

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Originally posted by chinamon the people who want to see these smaller djs often dont care about the big names in the bigger rooms.

yep

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Originally posted by The Highroller I'm not talking about booking lesser-known names in Instead, Guv seems to just be doing the quick and easy to make a big buck by booking Guetta and Sander K.

Guetta is in a class by himself.. Sander K's sets are wayyyy better even if booked ad nauseaum at Guv

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Originally posted by jon jon I disagree w/ all of the above lol

lol i take it u've never seen martinez bros spin?

-10 points to u!

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Originally posted by jon jon insane statement

+1

Peter, I was going to say that if anything there's MORE competition these days. With Footwork, TiL, Cobra, Circa, Vola, CoZo, Sound Academy...and that's just the bigger names...there's a ton of competition.

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