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-- Deadmau5 breaks down the take-home pay for a celebrity DJ
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quote:

Originally posted by d-form I read about the 360 deal he signed in 2008 or 09. IF there's no money in making music anymore why would a dj who can easily demand a 50-100K booking fee sign a deal with a record label that gives them half??? Why not just keep playing out at every chance and pocketing a bigger pay cheque? Is he perhaps regretting the deal he signed with EMI? Is it really that important to have his CD in HMV if nobodys buying it?

because record labels still have distro power in areas that count like tv and radio. As much as these media outlets have been given competition online, they are still the holy grail if you really want to be a well known artist.

quote:

Originally posted by Stilez I'll answer this properly when I'm at my computer. Suffice to say that it's no surprise, and if you're familiar with the Toronto 'scene' you shouldn't be shocked at the result.

people in tornto just dont go out much anymore.

I still dont know why. I guess no one has cash? The traffic downtown is retarded now? The cops harass everyone? The smoking and drinking laws?

All of the above?

quote:

Originally posted by gmorrison bryce what are you on about? you make no sense

If you are interested send me a PM. Since around June of 2010 an event was being planned, but of a Canadian owned company. The company putting on this event is an American rock touring company...a public corporation now wanting to get into the dance music market. The company putting on this event has exclusivity contracts with the venue. For over a year the corporation (venue) was stalling while continuing to analyze plans and things got somewhat sketchy as the board had to be dealt with directly. In June an announcement was supposed to be made to the public, as the meeting to occur in late May prior. It's possible they positioned the event exactly on the first weekend, knowing it would push us out, as November was the intended month, and there's no way we are positioning the event the weekend after let alone in the same month.

I want you guys to know that I tried hard for over a year actually, and ultimately I may have to find another venue OR completely change the plans (re-positioning). The point of this post? Do not get so 'proud' of the mouse DJ for actually accomplishing anything, considering most battles are fought behind the scenes by the businessmen. In the end I will say I'm a promoter for all of you guys, I was born in this city and I'm determined to see your generation get the advantages that weren't given to me, and I'm not going to let a mouse get in the way.

If there are local promoters who read this and don't like this behavior (there's MUCH MORE to the story that I haven't mentioned due to legal reasons), feel free to PM me as we are looking to also employ younger promoters. Have a good summer neighbors!

quote:

Originally posted by Bryce Santiago If you are interested send me a PM. Since around June of 2010 an event was being planned, but of a Canadian owned company. The company putting on this event is an American rock touring company...a public corporation now wanting to get into the dance music market. The company putting on this event has exclusivity contracts with the venue. For over a year the corporation was stalling while continuing to analyze plans and things got somewhat sketchy as the board had to be dealt with directly. In June an announcement was supposed to be made to the public, as the meeting to occur in late May prior. It's possible they positioned the event exactly on the first weekend, knowing it would push us out, as November was the intended month, and there's no way we are positioning the event the weekend after let alone in the same month. I want you guys to know that I tried hard for over a year actually, and ultimately I may have to find another venue OR completely change the plans (re-positioning). The point of this post? Do not get so 'proud' of the mouse DJ for actually accomplishing anything, considering most battles are fought behind the scenes by the businessmen. In the end I will say I'm a promoter for all of you guys, I was born in this city and I'm determined to see your generation get the advantages that weren't given to me, and I'm not going to let a mouse get in the way. If there are local promoters who read this and don't like this behavior (there's MUCH MORE to the story that I haven't mentioned due to legal reasons), feel free to PM me as we are looking to also employ younger promoters. Have a good summer neighbors!

WHAT?

From the little I could actually understand of this post, it sure sounds like a conspiracy theory.

quote:

Originally posted by *~LiSa-LoO~* WHAT? From the little I could actually understand of this post, it sure sounds like a conspiracy theory.

It does man. I think he's talking about trying to throw larger parties at venues like Ricoh, ACC etc etc

i'm lolling if bryce is talking about Live Nation, because they will eat all the competition up....in fact they pretty much already have.

bryce that sounded so cryptic & was you remind me of a guy named Buzz Killington. what you weirdly described sounds like business straight up. on another note, would you like to hear a story about a bridge?

http://www.dailymotion.com/video/x6...bute_shortfilms

sorry for the typo in the last one there, it's 5.55am & my eyes are bleated like a lamb

quote:

Originally posted by Zyklon_Jay i'm lolling if bryce is talking about Live Nation, because they will eat all the competition up....in fact they pretty much already have.

he is talking about Live Nation

i figured as much.

battle lost before it even started right there.

quote:

Originally posted by Endlesswave It does man. I think he's talking about trying to throw larger parties at venues like Ricoh, ACC etc etc

I know that's what he's talking about. I am referring to the confusing details and dates of these meetings etc. and whether or not they were actually pushed out by Deadmau5 at the Rogers Centre.

Yeah, I think it would make sense to try something like the ricoh centre first, instead of jumping to a place like rogers centre

quote:

Originally posted by gmorrison sorry for the typo in the last one there, it's 5.55am & my eyes are bleated like a lamb

Victoria's Secret models wearing you out the Glenny???

I think the point he was making that mouse actually didn't accomplish anything by getting that Rogers Center gig or more like the accomplishment wasn't on his side

quote:

Originally posted by PivotTechno Let's not forget the cancellation of the "is that thing still on?" Beats, Breaks and Crap Festival at Harbourfront. If a free, weekend-long electronic music event is cancelled due to lack of vision and general underattendance, how can you believe a large EDM fest on Centre Island would be any more successful? With the loss of related infrastructure and industry surrounding it, people don't flock to Toronto for electronic music events like they used to. TOTA threads telling Toronto people to check out Montreal's after-hours scene for the real deal should be indication enough as to where we stand in the grand scheme of things.

quote:

Originally posted by Jayx1 people in tornto just dont go out much anymore. I still dont know why. I guess no one has cash? The traffic downtown is retarded now? The cops harass everyone? The smoking and drinking laws? All of the above?

The main difference/reason why people no longer support or come out to attend outdoor events featuring 'Underground' artist for the most part, is that the Mel Lastman law was effective in repressing & changing the the whole culture & mentality that was associated with the scene back then, even if it's free. Everyone who were into the scene back then are now older and aren't the target audience anymore, mainly because they're not the ones attending the large scale events being thrown. 'We're' not the ones packing the Guv/Koolhaus/Ricoh/Sound Academy etc.. It's now a younger crowd, and rightfully so. With that, the new clubbers are usually younger or never got to experience the Massey Hall, Better Living Centre, Science Centre, iDance type of massive raves that many of us did. All they've known is going to party inside of a club here in Toronto, and every large scale club party MUST have several top 10 dj's in each room. The rave culture was just a totally different culture than the clubbing culture we have today. Besides, the artists BB&C usually brought to perform were never large scale/headliners/big enough to attract a bunch of people who would immediately recognize their name.

Today it tends to be about the spectacle of it all. Not that there's anything wrong with that(Smaller clubs like Zone, FW, Tryst, etc...notwithstanding, because many oldschoolers still attend those for the intimate vibe it provides). If a large scale outdoor event would to be thrown in Toronto, it would have to incorporate all of the expected hoopla, bells & whistles that have now come to be expected by a proper large scale festival. Especially since we have many nearby cities that have raised the bar as to what one should be eg. Electric Zoo, DEMF, Bal en Blanc.

Based on that, a small scale event would be ideal to get the ball rolling. Something at Yonge/Dundas square, High Park, Centre Island.. that would end at 11pm/12am, just to generate interest & get mouths talking. Also, to show the city & officials that the EDM community is capable of throwing a successful large scale party within the confines/rules that they've placed. It's important to set long term goals to change the perception of city officials towards EDM partygoers, and not look to change things immediately. Within 5 yrs I can easily see it growing in size. Maybe I'm being overly optimistic, but I don't think it's unrealistic.

Just my 2 cents. I believe Toronto does have the potential to support a successful large scale EDM festival, despite all the laws & rules we face. Change isn't always immediate, but 10 yrs is long enough.

quote:

Originally posted by Endlesswave It does man. I think he's talking about trying to throw larger parties at venues like Ricoh, ACC etc etc

We aren't trying to throw anything, we are throwing. A press release will be issued in the future...so stay tuned neighbors, but the scheduling has to be moved. I'm not sure what your referring to as a conspiracy theory. I think it's very confusing reading that business language hence why this is not the place for me to discuss those details. I apologize for that, and I wont do that again.

quote:

Originally posted by Zyklon_Jay i'm lolling if bryce is talking about Live Nation, because they will eat all the competition up....in fact they pretty much already have.

No competition has been eaten up. The largest EDM events in North America are not Live Nation. From what I know (and someone will have to confirm this) is that Live Nation has never done large scale EDM events in Toronto to my knowledge, except for maybe Mouse events at the guvernment...but obviously those are not festival style.

quote:

Originally posted by *~LiSa-LoO~* I know that's what he's talking about. I am referring to the confusing details and dates of these meetings etc. and whether or not they were actually pushed out by Deadmau5 at the Rogers Centre.

I'm not sure what your referring to as dates of meetings. I never gave any dates for meetings. What I'm saying is that the venue was stalling and stalling for a date...but this is to be expected. Live Nation is the company doing the U2 Tour and they do multiple events in this city, including at the dome...they may have dibs without even paying up front.

And no nothing was 'pushed out' by Deadmau5, it's just that the date can no longer be in November...the original intended date. Deadmau5 is not the promoter, he's a hired DJ/performer doing the event for the touring company Live Nation. The same people that own Live Nation own the mouse's booking agency/talent agency. It's possible that he's their experiment to enter into the dance music market. For many years corporate interests have scratched their heads trying to get into the dance scene, as they are desparate to make money. They are losing money BIG TIME in the rock scene. Rock touring is almost dead. Last year the company posted a big Net Loss and had to adjust much of their operations. It will be interesting to see if they make any progress in the dance music market.

quote:

Originally posted by FunkyCrew I think the point he was making that mouse actually didn't accomplish anything by getting that Rogers Center gig or more like the accomplishment wasn't on his side

In the capacity of this event, it's a touring gig set up by Live Nation, the financial interests behind the Mouse. It's not like the Dome said "Hey We Want The Mouse in our venue". It could be a good thing for the mouse though, as he does appeal to a more pop oriented young crowd. And in no way do I have anything against him...this is just a minor annoyance that's all...although somewhat of a costly annoyance.

What I meant is that to understand this mouse event you have to understand Rock touring...it's a different market, usually set up by Global touring companies that work with the major record labels. Many touring events in fact lose money, but they are more for a marketing push to expose the artist to a large fan base, to sell more CDs in the store (in todays case digital sales) etc. The events are sort of 'plopped around the globe' by the big touring company, historically they travelled with their own PA system in North America and crews and went from venue to venue...but this may not be the case today because of costs, where they just rent the PA system. The old school touring game kind of faded away.

who the eff is deadmau5

quote:

Originally posted by kotsy who the eff is deadmau5

quote:

Originally posted by Stilez The main difference/reason why people no longer support or come out to attend outdoor events featuring 'Underground' artist for the most part, is that the Mel Lastman law was effective in repressing & changing the the whole culture & mentality that was associated with the scene back then, even if it's free. Everyone who were into the scene back then are now older and aren't the target audience anymore, mainly because they're not the ones attending the large scale events being thrown. 'We're' not the ones packing the Guv/Koolhaus/Ricoh/Sound Academy etc.. It's now a younger crowd, and rightfully so. With that, the new clubbers are usually younger or never got to experience the Massey Hall, Better Living Centre, Science Centre, iDance type of massive raves that many of us did. All they've known is going to party inside of a club here in Toronto, and every large scale club party MUST have several top 10 dj's in each room. The rave culture was just a totally different culture than the clubbing culture we have today. Besides, the artists BB&C usually brought to perform were never large scale/headliners/big enough to attract a bunch of people who would immediately recognize their name. Today it tends to be about the spectacle of it all. Not that there's anything wrong with that(Smaller clubs like Zone, FW, Tryst, etc...notwithstanding, because many oldschoolers still attend those for the intimate vibe it provides). If a large scale outdoor event would to be thrown in Toronto, it would have to incorporate all of the expected hoopla, bells & whistles that have now come to be expected by a proper large scale festival. Especially since we have many nearby cities that have raised the bar as to what one should be eg. Electric Zoo, DEMF, Bal en Blanc. Based on that, a small scale event would be ideal to get the ball rolling. Something at Yonge/Dundas square, High Park, Centre Island.. that would end at 11pm/12am, just to generate interest & get mouths talking. Also, to show the city & officials that the EDM community is capable of throwing a successful large scale party within the confines/rules that they've placed. It's important to set long term goals to change the perception of city officials towards EDM partygoers, and not look to change things immediately. Within 5 yrs I can easily see it growing in size. Maybe I'm being overly optimistic, but I don't think it's unrealistic. Just my 2 cents. I believe Toronto does have the potential to support a successful large scale EDM festival, despite all the laws & rules we face. Change isn't always immediate, but 10 yrs is long enough.

This was really really well written and informative. Thanks

Interesting to hear some personal insights on the pay distribution and the changing of the pay negotiations like the 360 deal, as yes I'm very sure, illegal downloading has had a profound impact on the revenue for record labels. Imagine a day when DJ's become salary based with benefits
Glenn, hope the V.S. girls treated you nicely, any chance of seeing you in Windsor this summer??

quote:

Originally posted by Bryce Santiago No competition has been eaten up. The largest EDM events in North America are not Live Nation. From what I know (and someone will have to confirm this) is that Live Nation has never done large scale EDM events in Toronto to my knowledge, except for maybe Mouse events at the guvernment...but obviously those are not festival style.

no, but they have their hand in some of the largest edm fests in the world, produce at least 70% of the largest touring acts right now (not book, produce as in logistics and everything...they did the Monsters Ball tour by gaga 100% for instance)...they also have upcoming projects involving big north american edm brands that you will see put into place by January 2012.

It has nothing to do with exclusivity contracts. It has to do with the fact that they control such a large segment of the touring entertainment industry that they can push out everyone smaller, simply by applying a bit of leverage on the venues. Venues know the kind of revenue a partnership with Live Nation can bring, so they will try and make them happy 99% of the time.

I deal with Live Nation quite a bit because of what i do for a living. I can tell you right now if they do not want your event to happen in the way you want it to, it won't.

Good luck, you won't need it because it is a mom and pop store vs walmart scenario. how do those tend to work out?

quote:

Originally posted by Zyklon_Jay no, but they have their hand in some of the largest edm fests in the world, produce at least 70% of the largest touring acts right now (not book, produce as in logistics and everything...they did the Monsters Ball tour by gaga 100% for instance)...they also have upcoming projects involving big north american edm brands that you will see put into place by January 2012. Good luck, you won't need it because it is a mom and pop store vs walmart scenario. how do those tend to work out?

Cool, thanks for the tips bud...i'll keep this info on the radar. A lot of work has been done on it and I think Torontonians are going to love it. I predict great things for our scene in the next 5 years.

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