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-- Do illegal downloads mean lower revenue/royalties for the artists?
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quote:

Originally posted by Raphie This is true MSZ, though it's a quite a difficult step turning social media "likes" into revenue.

No it isn't. I'm not going to elaborate on that though. Not until my label has launched .

pm me if you can help me storyteller :P

It will take months still, maybe a year. I'm surprised nobody has done it yet. I've been having the idea for this for about 18 months now.

I'm in the process of slowly building the website and communication with external platforms. The business-model still isn't 100% clear yet. Communication plan is only very basic. Long term strategy is clear but how to get there is not. Just the technical requirements for the website are near 100%. But that's the biggest part in the end.

i think you have the same idea i had....

the only problem is hosting / servers / interface. there must be a hundred of us. whoever goes first wins i guess. dont forget the little guys.

You've been referring to this quite a while now, seems you've cracked the code here and got something substantial on the way.

Curious what it is.

Turning likes into revenue as an artist I find difficult. Finding marketing opportunities / online marketplaces / Social media crossovers / traffic generation to make money off, is something else.

I'm quite sure that if you bring something to the table for both fans, artists and labels by bringing them together YOU can make money of that. (just like aggregators make more from artists release fees than from their royalties)But that was not my point. My point was to turn MY likes as an artist into revenue (and not being seduced to pull my credit card for the next big artists marketplace that WILL make the difference) (assuming you're working on something like that)

quote:

Originally posted by Storyteller No it isn't. I'm not going to elaborate on that though. Not until my label has launched .

@MSZ: VPS. Directly scalable to demand . Furthermore I have a selfmade framework to create online platforms on which communicates with third parties just fine. And most parties have their own platforms that work well too so all I need is time.

@Raphie: Turning likes into revenue is the easiest part in my concept haha.

Competing with REBEAT? different business model then i guess?

quote:

Originally posted by Storyteller @MSZ: VPS. Directly scalable to demand . Furthermore I have a selfmade framework to create online platforms on which communicates with third parties just fine. And most parties have their own platforms that work well too so all I need is time. @Raphie: Turning likes into revenue is the easiest part in my concept haha.

I'm not sure what to do with distribution yet, that is another issue. I can't launch all the ideas I have at once unfortunately. I'm focusing on the label mostly now. Then I'd aim on selling the promotional platform behind the label as a seperate product. And last I intend focus on digital distribution.

If I ever get that far...

quote:

Originally posted by MSZ good luck bro; keep at it.

Hi Msz,
Your music is great.
And you are right. It has been proven that the up and coming producer has it worst now.

Case study Miarose that was signed to sony and went viral.
123,644,003 hits on youtube teen market biggest consumer of music and soundscan sales not worth mentioning. She left NY went back to Europe...
If she can't sell records with major label muscle and sony backing her up and 123,666,003 hits on youtube the future is bright for Tranz producers nobody has heard of selling mp3s from their bedrooms on the internet.

Monetize new media bunch of shit lies and smoke and mirrors like we said it was.
We the people in the record store physical distribution business who YES did have interest in preserving our business but at least we kept it real and never bullshitted people. And people knew what we stood for.

quote:

Originally posted by NYWest27th4life Case study Miarose that was signed to sony and went viral. 123,644,003 hits on youtube teen market biggest consumer of music and soundscan sales not worth mentioning. She left NY went back to Europe...

She's getting nowhere near that level of hits now. No chance a part of that massive number of hits was due to youtube bots?

Bro it was sonys attempt at viral.
Guess what. She mad massive major label numbers but no break out sales? It didn't pan out? It was a coup? Because why would anybody buy her stuff when they had her best product right there for free? Oh Yes!

So where is that indie success story aided by a free give-a-way model and the benefit of rampant file-sharing?

quote:

Originally posted by MSZ i heard armada is very poor at communicating with their clients.(multiple sources)

lol..


common people the money is out there, you just need to adapt. no one listen to trance anymore.

This thread really proves to me that producers in here don't understand how DJs shop for music, or how most consumers listen to music. You're all so busy ripping on DJs that you don't stop and consider the business model that they (and therefore you) are operating under

The fact is, that there are few advantages to being on a big label like Armada, or a smaller label with no distribution. You need to be on a label with other tracks that sound like yours, which is known as a good label pushing a cool sound. Armada is so big that they aren't picky enough, small labels don't have enough leverage to really help push your brand. You need something in the middle which is well known by DJs as a good source, not just known by fans as "armin's label".

There remain good reasons why labels work, they function as filters. Most people on here whinge about there being too many tracks released on beatport. But few DJs I know shop for releases by looking through a certain genre. Most of them keep a few labels and artists in their favourites, and come back to them.

Basically, what I'm saying, is that if you're not succesful in selling your music, you probably aren't marketing it right, and your strategy is probably failing to take account of the fact that different labels have different audiences, and therefore different advantages and disadvantages in terms of your career.


/ Cue replies about how "little you care" about how DJs shop/how most people listen to music because you're all "making music for yourselves".

quote:

Originally posted by kitphillips This thread really proves to me that producers in here don't understand how DJs shop for music, or how most consumers listen to music. You're all so busy ripping on DJs that you don't stop and consider the business model that they (and therefore you) are operating under The fact is, that there are few advantages to being on a big label like Armada, or a smaller label with no distribution. You need to be on a label with other tracks that sound like yours, which is known as a good label pushing a cool sound. Armada is so big that they aren't picky enough, small labels don't have enough leverage to really help push your brand. You need something in the middle which is well known by DJs as a good source, not just known by fans as "armin's label". There remain good reasons why labels work, they function as filters. Most people on here whinge about there being too many tracks released on beatport. But few DJs I know shop for releases by looking through a certain genre. Most of them keep a few labels and artists in their favourites, and come back to them. Basically, what I'm saying, is that if you're not succesful in selling your music, you probably aren't marketing it right, and your strategy is probably failing to take account of the fact that different labels have different audiences, and therefore different advantages and disadvantages in terms of your career. / Cue replies about how "little you care" about how DJs shop/how most people listen to music because you're all "making music for yourselves".

I completely agree with you except you also missed another reason why a lot of music doesn't sell. It just simply isn't good enough.

quote:

Originally posted by clay does it work for him? im gonna get my music on spotify and iTunes maybe though, but not through a label.

From what I can tell, yeah. He certainly doesn't seem to suffer from any lack of money. A lot of it is probably due to the fact that, for quite a while, he put LOADS of free music online, and used tumblr and twitter to great effect. Not to mention, he's at that special stage of notoriety where he's well enough known, but still underground enough that he's really good at keeping in touch with his fans. Dude's living the dream.

quote:

Originally posted by Fledz It just simply isn't good enough.

That's the #1 reason.

quote:

Originally posted by Beatflux That's the #1 reason.

lol have you heard the RADIO? ITS AMAZING. DIRTY BIT!!!

quote:

Originally posted by clay lol.. common people the money is out there, you just need to adapt. no one listen to trance anymore.

i always said that...trance scene atm is a big fake around a man called Armin;
Armin is the number one dj in the world fuck yea !!11; but no one buys his shitz ? uh ? there is something that doesn't work...Armada is another key of that big bull***

He's wasn't the actual number one. Stats provide plenty of proof David Guetta was supposed to be. You fill in the rest .

quote:

Originally posted by Storyteller He's wasn't the actual number one. Stats provide plenty of proof David Guetta was supposed to be. You fill in the rest .

Got a link to some solid evidence?
I think the poll is an absolute joke but you've peaked my interest.

It's all hearsay unfortunately about a 6 number figure. I can't prove anything and I'm just copying what I've heard in the hallway. There's some interesting stuff out there though.

The fanbase of Guetta being significantly larger than Armin's. If I recall correctly I read a social media research paper where it said Guetta also communicates better and engages his fans more than Armin does, thus making them more likely to vote. Combining better communication and a bigger audience is double win of course.

Edit (I looked it up):
-------
Twitter: Guetta 1.1 mill / Armin 0.4 Mill
Facebook likes: Guetta 19Mill likes / Armin 2.8 Mill
-------

That and the amount of worldwide hits Guetta had last year opposed to the interesting amount of 0 from Armin. Makes you wonder.

Basically there are no statistics whatsoever that speak in Armin's favour.

I also heard DJMag's only truely profitable magazine is the one about the Top100. Apparently that one is good enough to level out the entire year. A bit extra $ for a number one spot might just be what keeps them afloat in the end.

God I'm a whore spreading all these rumours hahaha.

As interesting as that is, it's all hearsay at the end of the day. I see no actual proof.

I have none other than the friend that's up his neck into this business so you hear a lot of inside rumours

quote:

Originally posted by Fledz I completely agree with you except you also missed another reason why a lot of music doesn't sell. It just simply isn't good enough.

Totally true, but strangely, there is a lot of very shit music on radio, and in #1 spots? How do you account for the lack of correlation between quality and success? I put it down to good marketing, luck, good social skills and a good career strategy - basically the same things you need in any business IMO.

I just find it amusing to see how often these debates about music sales come up around here without any real understanding of how most people - especially key markets like DJs - consume music.

you can't compare major labels with underground dance music. they're throwing millions of dollars behind their artists in promotion, are guaranteed top radio airplay, more outreach than anyone else, etc...

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