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-- Why does Sydney suck so much for trance!
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quote:

Originally posted by SampleGee as for Sublime, is it just me or does everyone look bored shitless, head to the ground.

lol, no comment.

*coughs drug fucked*

--djway

Wayman - as much as I would like to be able to fill Sydney venues by myself, it just ain't gonna happen. I just haven't had enough exposure here. The #5 thing was nice and all but realistically most of those votes came from ex-pat NZers here, people in NZ and from voters in Melbourne and Brisbane where I have played my biggest gigs.

In saying that it does count for something and it IS a marketing tool. I'm always keen to help anyone out who is promoting in Sydney and alway play for a reasonable price. Timing is a key factor in this whole promoting game tho and too many times I have played club gigs the weekend of two tribes, the weekend of transmission, the weekend of paul oakenfold, the weekend of "insert international here".

Sydney promoters keen to push trance really need to look ahead two-three months before they plan these things. Halcyon crowds used to be halved at exam time for instance.

Liquid M are really coming up in the scene now, Diggs and Morro are getting some big gig support action. Cameron played a stonking set after me at Icebox the other week (from the 40 mins I heard). We have the talent here and we are starting to build the names. I think if we can all get together on one bill at a reasonably sized venue, with at least 6 weeks advance promotion (not 2 weeks like Atlantis), then this shit can work here in Sydney.

5 million peeps and not one weekly trance night. It's shameful really.

I don't know what the exact answer is but I'm always happy to help out whenever I can.

quote:

Originally posted by SampleGee Wayman - as much as I would like to be able to fill Sydney venues by myself, it just ain't gonna happen. I just haven't had enough exposure here. The #5 thing was nice and all but realistically most of those votes came from ex-pat NZers here, people in NZ and from voters in Melbourne and Brisbane where I have played my biggest gigs. In saying that it does count for something and it IS a marketing tool. I'm always keen to help anyone out who is promoting in Sydney and alway play for a reasonable price. Timing is a key factor in this whole promoting game tho and too many times I have played club gigs the weekend of two tribes, the weekend of transmission, the weekend of paul oakenfold, the weekend of "insert international here". Sydney promoters keen to push trance really need to look ahead two-three months before they plan these things. Halcyon crowds used to be halved at exam time for instance. Liquid M are really coming up in the scene now, Diggs and Morro are getting some big gig support action. Cameron played a stonking set after me at Icebox the other week (from the 40 mins I heard). We have the talent here and we are starting to build the names. I think if we can all get together on one bill at a reasonably sized venue, with at least 6 weeks advance promotion (not 2 weeks like Atlantis), then this shit can work here in Sydney. 5 million peeps and not one weekly trance night. It's shameful really. I don't know what the exact answer is but I'm always happy to help out whenever I can.

Thanks for the reply! I was hoping you had a magical piece of the puzzle, that would bring Sydney Trance to life.

"5 million peeps and not one weekly trance night. It's shameful really. I don't know what the exact answer is but I'm always happy to help out whenever I can."

Amen and Respect.

Is there anyway you can get those ex-pat's out of their homes, and into clubs???? I'm sure they could fill a club by themselves. lol

EDIT: Diggs and Morro, Liquid M and Cam are developing names to those who know them, IE the Halcyon crowd, the ITMrs, the TA, the TT's, the T.nu's......which is great, as they all deserve their reputations, and no-one on here disputes that. It's those who don't know them who ibelieve we should be trying to market. D&M and Liquid M have played 3 transmissions now, and I haven't seen any (ok, there'd be a few) new faces to their sets since their gigs there. People aren't coming to see them, like they'd go out to see their *insert fav DJ*, but not D&M and LM. It's only those in the know (see above) who go out of their way to see, what I call, talent.

Looks like we all just keep on plugging away trying bit by bit, bummer.

--djway_on_the_endless_journey

quote:

Originally posted by SampleGee Wayman - as much as I would like to be able to fill Sydney venues by myself, it just ain't gonna happen. I just haven't had enough exposure here. The #5 thing was nice and all but realistically most of those votes came from ex-pat NZers here, people in NZ and from voters in Melbourne and Brisbane where I have played my biggest gigs. In saying that it does count for something and it IS a marketing tool. I'm always keen to help anyone out who is promoting in Sydney and alway play for a reasonable price. Timing is a key factor in this whole promoting game tho and too many times I have played club gigs the weekend of two tribes, the weekend of transmission, the weekend of paul oakenfold, the weekend of "insert international here". Sydney promoters keen to push trance really need to look ahead two-three months before they plan these things. Halcyon crowds used to be halved at exam time for instance. Liquid M are really coming up in the scene now, Diggs and Morro are getting some big gig support action. Cameron played a stonking set after me at Icebox the other week (from the 40 mins I heard). We have the talent here and we are starting to build the names. I think if we can all get together on one bill at a reasonably sized venue, with at least 6 weeks advance promotion (not 2 weeks like Atlantis), then this shit can work here in Sydney. 5 million peeps and not one weekly trance night. It's shameful really. I don't know what the exact answer is but I'm always happy to help out whenever I can.

I totally agree...

promotion and amrketing need to be looked at more.... people say "oh 3d world is to expensive..." but if u put the money into it you will get it back.

for instance HOME has a full page ad every week... if we did an event and ran a full page spread or even a double page (like the transmission etc) for at least 6 weeks in a row (pricey i know) i think we can get a substantial crowd.....

its def promotion!! for instance.... progress is JAMMEd everyweek! but the few occasions where pulser and GTR were playing, trance... not banging hard trance... they still had the venue packed... and people loved it.... you just gotta promote this shit!! for weeks in advance... 3Dworld, hire poll postering companies ( we did it for a nova gig) and hire people to flyer!!....... a reasonable venue also that we are sure we could fill..


i dunno.. thoughts?

Sample Gee
Diggs & Morro
Liquid M
Cameron O'Shea
Muli


etc... etc...

2 rooms! haha

another thought is to get a sponsor behind it!

Beat Division
Smirnoff

etccc.

quote:

Originally posted by waXology promotion and amrketing need to be looked at more.... people say "oh 3d world is to expensive..." but if u put the money into it you will get it back. its def promotion!! for instance.... progress is JAMMEd everyweek! but the few occasions where pulser and GTR were playing, trance... not banging hard trance... they still had the venue packed... and people loved it.... you just gotta promote this shit!! for weeks in advance... 3Dworld, hire poll postering companies ( we did it for a nova gig) and hire people to flyer!!....... a reasonable venue also that we are sure we could fill..

It IS expensive. full colour page ad = $1000 a week. People to flier = $20 an hour, there 2 people who do it per venue, and you'd want to cover @ least 2 venues for 2 hours a night, for 2 nights a week.

Costs THERE alone, say over 4 weeks is, $5280, then you have got venue hire with secuirty and staff wages, DJ pay etc etc...you're looking at well over $6000 for a 1 night event. If it's $6000, you're going to need at least 400 people @ $15 a ticket, to break even, with NO other costs or external factors involved......that sort of money just doesn't appear, and that's where I think the issue is. Who's got 6k they're willing to invest to get nothing @ all back for it, other then risk.

--djway

quote:

Originally posted by waXology another thought is to get a sponsor behind it! Beat Division Smirnoff etccc.

Sponsers are in it for the money. Smirnoff are in bed w/ ITM (pun intented for those who find it) beacause ITM have such HUGE exposure to the scene.....

--djway

true true... but if your talking a fair few of us doing it together well something can be sorted.. i dunno.. maybe the sponsors can give a bit of cash :P


now transmission,, theres an event ive never played at .. maybe i should send a demo...

quote:

Originally posted by djway Sponsers are in it for the money. Smirnoff are in bed w/ ITM (pun intented for those who find it) beacause ITM have such HUGE exposure to the scene..... --djway

Smirnoff is just an example though, there are heaps of other alcohol companies out there that might be interested in lending their name to club nights.

However, that means you're also subject to their concerns.

anyone been to an ITM party?

They are always JAMMED!

Here is an idea, someone put on a party and make it an ITM party, then you will get it rammed and people will come back. Only problem is getting ITM to sponser it, but damn it would be a good way to get a night going.

We need to research Consumer Behaviour and what attracts people to different nights. Work this out and then you are on your way. Maybe send out questionares etc..


We just need people with connections!


I like this topic keep it going people, eventually we may come up with fool proff plan

quote:

Originally posted by waXology i dunno.. thoughts? Sample Gee Diggs & Morro Liquid M Cameron O'Shea Muli

Nice line-up

I rekon ad Jumping Jack to that line-up, i interviewd him recently and he really is all for real trance now. Nice guy And he is a big draw card for people not in the know.

You can read the interview HERE

quote:

Originally posted by muli anyone been to an ITM party? They are always JAMMED! Here is an idea, someone put on a party and make it an ITM party, then you will get it rammed and people will come back. Only problem is getting ITM to sponser it, but damn it would be a good way to get a night going. We need to research Consumer Behaviour and what attracts people to different nights. Work this out and then you are on your way. Maybe send out questionares etc.. We just need people with connections! I like this topic keep it going people, eventually we may come up with fool proff plan

damn thats a good idea!! they should sponsor it we are members of the board etc... its just a different syle of music there parties are usually made up of.

i say we ask em!

I think with a night it is like any business investment. You need a solid business plan. Including all promotion, what market your targeting with the promotion, market size e.t.c. e.t.c. Then of course on the night you need a big team to run it e.t.c.

As i think morro, marlo and the Halcyon boys would agree running a night is alot harder than what it seems. Their is always heaps more to do than anticiapted. Not only that but after doing a night regardless of success or failure one needs to continually analyse what went wrong and how can we change it for next time.


I was going to make a seperate thread for this but may as well place it here. Anyway the arena floor of ARQ is currently not open on a Friday night. Basically for those who haven't been their it is very similar to Home main arena floor but a bit nicer. As in the club flows better.

Anyway I have put a business proposal to them for running a regular Monthly Uplifting Trance night at ARQ . The main areana will easily hold 1000 people. This would be a very well funded widely promoted night both in the gay and lesbian publications and of course the straight publications.

They are very interested but we have already had some major issues:

1) I wanted the night to be straight and gay friendly. They (ARQ) want the night to be gay and straight friendly.

2) They really want the night to be weekly not monthly. I don't think the Trance community would come to a weekly event. Halcyon, A Night Of Trance e.t.c. all work because they are events and people go there to meet up with friends and dance to Trance. If these events were weekly they would not be as special and all of a sudden the going their and seeing everyone you know probably wouldn't be as prominent


Anyway what do you think the night would be supported by a huge promoting effort weeks of preference placed adds in 3D World and SX paper. Huge amount of A2 Gloss Colour posters postered up around the city. Radio adds e.t.c. e.t.c.

At the moment I am of the mind that it is not a logical move for A Night Of Trance. Too big and that the straight Trance community would be detered by a prodominately gay night.

Anyway what do you guys think?

Also why don't you guys do a TranceAddict party? That would be nuts and bring everyone out for sure

quote:

Originally posted by Joshva Also why don't you guys do a TranceAddict party? That would be nuts and bring everyone out for sure

will reply to your big post later josh but as for the tranceaddict party....

thats a hoot of an idea!!!!!!! i think we should! but i have no promoting skills at all!

Josh i really don't think tranceaddict is big enough in AU.


ITM have had parties at sublime so they may be interested if you gave them a decent proposal.

As for ARQ i think it may turn people off and then we will be back to square one with just the gay scene supporting uplifting trance. But then again it could work if both advertising campaigns were totally differented and targeted and taylored to the one market.

That means creating two campaigns, one for the straight scene and one for the gay scene.

Look at plastic, it has died off since moving to Oxford street.

Trance is gay anyway

quote:

Originally posted by Spang Trance is gay anyway

Word Progressive is where it's @

--djway

yes.

i think the real qn is;


why does trance suck so much for sydney.



(ps french techno is where it is at)

I think getting ITM to front a trance night is a great idea....

To do things on a large scale you simply have to put your money where your mouth is. I've promoted over 150 events in NZ over the past 13 years....some of those cost $25,000 to put on...just with local DJ's. Half of that went into promo....

Maybe we all need to have a meet up and work this out.
I'm up for it

Not sure how much time I can put in as I already promote 2 nights in NZ every month, but I can sure offer my thorough knowledge on the subject !

quote:

Originally posted by Joshva snip

You raise some interesting points. Moving from a small, intimate venue like Icebox into a huge arena type club like Arq is a big step, possibly too big. I'm just guessing here, but I would imagine Icebox has a capacity of about 300-400 people? The last few J&F nights held there have probably come close to that, say around 200-300 people?

That's a pretty good effort, but move that to a different with triple the capacity and suddenly the place isn't packed anymore, you're standing in a large, half-empty club.

This is the problem that Halcyon/Altitude experienced. They could draw an 80% of capacity crowd to the Dendy, but move it to a much larger club like Gas and the 80% falls to 50%, 40% and lower. The move was good in the short term (the first couple of parties there were massive!!), but in the long term it couldn't be sustained.

As for the straight club vs gay club issue, I don't really think many people would have an issue with it. I think you'll find that people who go for the music will still go, while the people less into the scene who just pick a club and say "lets go there" will still go....

quote:

Originally posted by SampleGee Maybe we all need to have a meet up and work this out. I'm up for it

That's actually a pretty good idea

I'd be keen to get something rolling...

quote:

Originally posted by webmeister I'm just guessing here, but I would imagine Icebox has a capacity of about 300-400 people? The last few J&F nights held there have probably come close to that, say around 200-300 people?

300 max. Dendy capacity is 500-600, that's 2 rooms. Icebox is no larger then the smaller room @ Dendy (and it's generally just a smaller venue). Realistically, I'd say it's closer to high 100's mid 200's.

--djway

quote:

Originally posted by djway 300 max. Dendy capacity is 500-600, that's 2 rooms. Icebox is no larger then the smaller room @ Dendy (and it's generally just a smaller venue). Realistically, I'd say it's closer to high 100's mid 200's. --djway

I'll accept your corrections

But with the caveat that it proves my point even more! I haven't seen Icebox packed to capacity yet, probably 150-200 people. Which is 15-20% of Arq's capacity.

quote:

Originally posted by webmeister I'll accept your corrections But with the caveat that it proves my point even more! I haven't seen Icebox packed to capacity yet, probably 150-200 people. Which is 15-20% of Arq's capacity.

Yeah I agree with your comments. I was just giving them MORE weight

--djway_c_u_2_nite?

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