The Lab - Sweden's First Dance Festival

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-- The Lab - Sweden's First Dance Festival

Posted by tranceCDs on Jun-23-2003 22:30:

The Lab - Sweden's First Dance Festival

Earlier this week, in a press conference at the Radisson SAS (www.radissonsas.com) hotel in Malm�, Malm�-based promotors Lounge Lab La R�sistance AB announced their plans to host the single largest indoor dance event in the history of Sweden at Malm� M�ssan (www.malmomassan.se) on October 11, 2003 (22:00-06:00).

15,000 visitors will come to the southern-Swedish city of Malm� (www.malmo.se) to enjoy 16 of the world�s best DJs on 3 stages in a one-night spectacle of music, dance, light, sound and video. DJs involved include world-class stars as John Digweed, Derrick May, Michel de Heij, Marco V, DJ Remy, Malm�-based Minilogue and Copenhagen stars Kox Box and Delicious.

Speaking for Lounge Lab La R�sistance AB, executive promotor Bastiaan Flink said at the press conference: �It is absolutely unique for Sweden to be host to an international dance event of this magnitude. Needless to say, I�m extremely grateful to everyone involved in this huge undertaking: from the Malm� police- and fire departments to Malm� Tourism, the Malm� M�ssan organization and all our partners and sponsors.�

Present to answer questions at the press conference were representatives from the city of Malm�, Malm� Tourism and Tommy Bernshed, VD, Malm� M�ssan AB.

Giving back to the community that supports them, the Lounge Lab� crew has opted to support the Malm� Mission�s shelter for women as The Lab�s� official charity. Commenting on this choice, Archie Whittaker, Sales and marketing manager, Lounge Lab La R�sistance AB, said: �I am delighted to announce our close co-operation with the Malm� Mission today. It�s a very powerful feeling to be in a position to create awareness of the situation these women are in and to give back to the community we�re all involved in.�

The Malm� Mission provides shelter and support to an average of 4,000 people on a yearly basis, of which 25% women. Birthe Wallin Rudolw, speaking for the Malm� Mission, expressed her delight at the press conference about The Lab�s� support.

The Lab� will open the doors for the growing dance community in Sweden. Reclassifying DJs as artists, in close co-operation with Skattemyndigheten, allows not only Lounge Lab�, but also other organizers willing to organize such events, to charge the reduced VAT (MOMS) rate of 6% on ticket sales.

Tickets for The Lab� are currently on sale, nationwide in Sweden (through BiljettDirekt: http://www.ticnet.se) and Denmark (through BilletNet: http://www.billetnet.dk). Ticketsales will be backed up by a huge publicity campaign through The Lab�s� media partners NRJ Radio (www.nrj.se) and MTV Nordic (www.mtve.com).

The Lab�s line-up:
Dan Reaves (DE)
DJ Remy (NL)
John Digweed (UK)
Michel de Heij (NL)
Derrick May (USA)
Marco V (NL)
DJ Adis (SWE)
Andreas Rotor (SWE)
Delicious (DK)
Minilouge vs. Son-Kite (SWE)
Kox Box (DK)
Air Bureau (SWE)

Log on to Lounge Lab�s Web site at http://www.loungelab.se.