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Like it or not, I think trance is getting more mainstream play

I went into work at Best Buy, this morning, and checked out all of the new music videos that we're playing in my music department. It's rare for us to put up any electronic music, though. Mostly Rap and Rock is all I ever hear. But we've played ATB - You're not Alone and 4 Strings (artist was actually labeled as DJ Encore) - Take Me Away. So I was surprised and ecstatic when I saw that we're now currently playing the music videos for PvD - Time of Our Lives and Armin van Buurren (they spelled it Buren) - Yet Another Day. So having this in mind, questions? Comments?

Well, TOOL and YAD are (arguably) about as mainstream as it gets in terms of proper trance. I still don't think the stuff with less commercial appeal (pertinent examples elude me) will ever crack the charts on a regular basis.

I think trance is getting less mainstream play... I know that PvD and Armin have had videos played, but that's quite commercial stuff, most trance is still only really played on clubs/radio shows...

Don't come anywhere near holland then Even everybody's grandma heard tiesto's new single a few days after release...

Trance is getting more mainstream by the day...

I'm not sure that it is. I think Rap/R'n'B/Hip Hop has got very mainstream in the last couple of years, and people just dont seem to be interested in trance. I've never seen any Armin vids on TV, and the only Paul Van Dyk video I ever saw a lot of was 'We Are Alive'. But then again, I dont watch a lot of TV.

Re: Trance is getting more mainstream by the day...

quote:

Originally posted by Streakfury I'm not sure that it is. I think Rap/R'n'B/Hip Hop has got very mainstream in the last couple of years, and people just dont seem to be interested in trance.

its funny you say this cause most of my friends into r&b and punk, are starting to apprecieate the genres of house and trance more. i have no idea what got into them but i suppose its a good thing...

its getting more mainstream, well, their trying their best.

in the last few weeks in HMV iv seen Tiesto's Traffic, PvD's Everything but you, three drives carrera 2 and armins yet another day on CD single + edited to under 20mins (so they'd qualify for the UK Top 40)

seems the "big" DJ's are trying 2 get more commercial success in the UK at least.

Lol, I guess that I should've reworded that. Lately, I think that trance ARTISTS have been getting more play. It'll be kind of neat to see what happens. The only thing that I'm worried about is having people come up to me going, "Hey, who's this new guy that sings this song?"

i agree that the big name DJs are becoming more mainstream (Tiesto/Pvd/Armin), but I think the less well-known stuff is still very much underground, as it should be

yeah, jsut remember that to people who are not involved in the club scene at all, what trance they listen to they feel is very new and "underground" for them, even though for us it's yesterday's news.

I randomly walked into a best buy and they were playing Cafe del Marco (after which the lame voice failed to list the proper remix ).

Its definately getting more mainstream, but still pretty niche at this point.

atb has always been mainstream but I've never considered him trance. I view his stuff is more leading towards the euro trance (stuff that I despise) but then again no matter which producers go mainstream with their music and mixes, you will always have the underground scene with those producers.

I went to a Best Buy this August that played Dave Gahan - Dirty Sticky Floors (Junkie XL Remix). Found that very interesting...

Funny how most mainstream stores don't care but the instant they think it is profitable....they give a shit.

best buy can eat my ass

quote:

Originally posted by whiskers best buy can eat my ass

I hope you provide salt.

I heard Satoshi's remix of Delirium's 'After All' in the local McDonalds about a month and a half ago, that was wierd.

quote:

Originally posted by UWM I heard Satoshi's remix of Delirium's 'After All' in the local McDonalds about a month and a half ago, that was wierd.

That's the most commercial sounding thing of his that I've ever heard. It's still not bad, but it's nothing compared to most of his other productions/remixes.

My take on Mainstream.

I feel very strongly for mainstream play. I mean this is how I look at the whole picture:

There's thousands of people crying about record labels going under because they aren't making enough money. Partially due to MP3 downloads, and partially due to people not owning turntables. But a lot of these people who cry all the time are the people who think trance, and all other EDM should stay "underground." Now, if it stays underground, the audience it will appeal to would be tiny. If brought out to mainstream there would be a greater audience, therefore more record sales.

I just think that if something goes mainstream, it doesn't change the sound of the music. If all the music we listen to in here was played on US radio all the time, it wouldn't change the way the music is heard. It would just increase the audience. Which I think is a valuable thing to this industry.

Just my thoughts,

Steve

i heard wavy gravy at jamba juice, and the song after it was some kind of karaoke cheese trance

i think all elctronic music should stay underground.i mean,some of the people that go 2 these shows....come on now.the whole scene has changed.alot of the music is getting really watered down.and people r going 4 the wrong reasons.dont get me wrong..im gonna rave 4ever,but,the alot of the scene is shit now.the whole vibe is gone,its so ugly.there use 2 b mad love everywhere,but now all i c is people hating and being rude.theres anger where it shouldnt b.i dont know,i dont know how 2 fix things......

my thoughts, this is the 90000th time i have seen this thread in the past years :P

quote:

Originally posted by DJDigDug my thoughts, this is the 90000th time i have seen this thread in the past years :P

I think you've overcalculated a little

quote:

Originally posted by Ding Chavez Don't come anywhere near holland then Even everybody's grandma heard tiesto's new single a few days after release...

I wish I lived in Holland than in my current shithole ....

Re: Like it or not, I think trance is getting more mainstream play

quote:

Originally posted by CGRumler I went into work at Best Buy, this morning, and checked out all of the new music videos that we're playing in my music department. It's rare for us to put up any electronic music, though. Mostly Rap and Rock is all I ever hear. But we've played ATB - You're not Alone and 4 Strings (artist was actually labeled as DJ Encore) - Take Me Away. So I was surprised and ecstatic when I saw that we're now currently playing the music videos for PvD - Time of Our Lives and Armin van Buurren (they spelled it Buren) - Yet Another Day. So having this in mind, questions? Comments?

You should know that electronica music, especially techno and trance is perfect for covering TV stuff like commercials, intros, advertisements, effects, etc.

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