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-- My new favourite word
My new favourite word
Slacktivism (n.)
1. Activism that seeks projects and causes that require the least amount of effort.
2. The idea that putting one's name to something constitutes participation in the political process.
3. The search for the ultimate feel-good that derives from having come to society's rescue without having had to actually get one's hands dirty or open one's wallet.
Example: E-petitions are the latest manifestation of slacktivism, the search for the ultimate feel-good that derives from having come to society's rescue without having had to actually gets one's hands dirty or open one's wallet. It's slacktivism that prompts us to forward appeals for business cards on behalf of a dying child intent upon having his name recorded in the Guinness World Book of Records or exhortations to others to continue circulating a particular e-mail because some big company has supposedly promised that every forward will generate monies for the care of a particular dying child. Likewise, it's slacktivism that prompts us to want a join a boycott of designated gas companies or eschew buying gasoline on a particular day rather than reduce our personal consumption of fossil fuels by driving less and taking the bus more often. (Snopes.com)

Hehe, it's definitely a philosophy many people have taken to their liking recently.
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