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Blatant Marketing Questions for a new Club night…….

Ok, to make a long story short………Lived in MD, moved to London England, now back in MD.

I’m planning on starting/promoting my own night, however my plan for a new trance night in DC is now out of the question. Buzz and Glow have the market cornered.

So, it looks like it's going to have to be Baltimore.

Here’s my question. If I could promise you 2 – 3 superstar Dj’s a night,ie. JOOF and PVD, would people commute to Baltimore to attend this new monthly party?

The local crowds in Baltimore are too fickle, so I would have to rely almost solely on a travelling fan base.

Your advice is greatly appreciated.


Craig

Re: Blatant Marketing Questions for a new Club night…….

quote:

Originally posted by trintiy Ok, to make a long story short………Lived in MD, moved to London England, now back in MD. I’m planning on starting/promoting my own night, however my plan for a new trance night in DC is now out of the question. Buzz and Glow have the market cornered. So, it looks like it's going to have to be Baltimore. Here’s my question. If I could promise you 2 – 3 superstar Dj’s a night,ie. JOOF and PVD, would people commute to Baltimore to attend this new monthly party? The local crowds in Baltimore are too fickle, so I would have to rely almost solely on a travelling fan base. Your advice is greatly appreciated. Craig

In Nyc and Dc we already have Joof, Pvd, Armin, Ferry, etc...

If you brought Dj's like Hardwick, Gitelman, or James Holden I would probably make the trip because they are a scarcity in the Nyc/Dc area.

Ps. I downloaded an old mix of yours Its awsome DJTrinity-Arriving-WWW.Trance-Mix.Com

- John

I will bring Dj's like you mentioned the idea is to run a night with 2-3 big Dj's plus the residents. I just don't want to have a Ferry show up and play for 4 hrs. I want JOOF for 2 and PVD for 2. I don't want my night to rely on one Dj.

quote:

Originally posted by trintiy I will bring Dj's like you mentioned the idea is to run a night with 2-3 big Dj's plus the residents. I just don't want to have a Ferry show up and play for 4 hrs. I want JOOF for 2 and PVD for 2. I don't want my night to rely on one Dj.

If your expecting PvD to play 2 hours, you have to be burnt - I think he plays 4 hours on a normal basis. At Arc, J00F usually plays 3 hours (In Sept he played 5 because Marco V didnt show). All Im trying to say is it will be awefully difficult to tell world famous DJ's that they have a time limit - I dont know if I would ever have the balls to tell PvD, "Listen, I need you to play 2 hours." I know you want your friends to play, but Im sorry to say, people will be coming to see PvD, Armin, Tiesto, J00F, whoever and not the residents. If you have PvD play for only 2 hours, trust me, PvD and the PvD whores wont be back.

quote:

Originally posted by trintiy I will bring Dj's like you mentioned the idea is to run a night with 2-3 big Dj's plus the residents. I just don't want to have a Ferry show up and play for 4 hrs. I want JOOF for 2 and PVD for 2. I don't want my night to rely on one Dj.

i would be pissed if pvd only mixed for 2 hours.... sme bout ferry

You guys are missing the point. In the UK these world famous DJ play 2 hour sets week in and week out. It's not about having my friends play that's the furthest thing from my mind.

For example: Here's a normal night at Godskitchen

Ferry Corsten
Fergie
Judge Jules
Jon O'Bir


That's what I want to bring to the area. Why would you want to limit yourself to one DJ!

quote:

Originally posted by trintiy You guys are missing the point. In the UK these world famous DJ play 2 hour sets week in and week out. It's not about having my friends play that's the furthest thing from my mind. For example: Here's a normal night at Godskitchen Ferry Corsten Fergie Judge Jules Jon O'Bir That's what I want to bring to the area. Why would you want to limit yourself to one DJ!

but they're in europe already, so they can do 2 hour sets on a normal basis and whet their fans' appetites. would it be worth it for DJs from europe to set aside one night on a tour just to play two hours? obviously here in ny we're spoiled by lengthy sets (except for oakenfold's 2 hours of rubbish in november); i don't know how it works in other areas in the country (say, boston's avalon because they close early at 2, so maybe the DJs play 2, 3 hours). it's a great idea, but they can pull it off in europe more easily, i think, because they can play there more often than here in the states. the key there is the week in week out.

I agree with trunks on this one, being that most of the DJs are from Europe its much easier for them to go play and leave and move on to the next stop. If there were more DJs in the states like Dinaire than this might be a prospective thing.

OK, this thread is moving way away from what I intended it to be. The logistics’ of what I'm proposing is my business associate and my nightmare to worry about. We have the funding and a solution to get the Djs here.

This is just a marketing survey. If we could bring it, would it interest you?

bmore is wayyyyy too far away. glow is done for the time being so now you can work it on saturdays.

Its hard to say whether people in the states would appreciate more DJs with shorter sets... being that "we've been spoiled" with the longer ones, who knows.

First, lets think of time slots - my opinion is open up the club at maybe 11PM and close at appr. 9AM. Now you can arrange decent time slots for everyone 11PM - 1AM [Resident], 1AM - 4AM [DJ], 4AM - 7AM [DJ], 7AM - 9AM [Resident]. Or you can shift it up an hour from 10PM - 8AM, whatever, if you can pull that off, than that might be something worth seeing. Honestly, 2 hours isnt enough for any big name DJ.

quote:

Originally posted by Vlad Its hard to say whether people in the states would appreciate more DJs with shorter sets... being that "we've been spoiled" with the longer ones, who knows. First, lets think of time slots - my opinion is open up the club at maybe 11PM and close at appr. 9AM. Now you can arrange decent time slots for everyone 11PM - 1AM [Resident], 1AM - 4AM [DJ], 4AM - 7AM [DJ], 7AM - 9AM [Resident]. Or you can shift it up an hour from 10PM - 8AM, whatever, if you can pull that off, than that might be something worth seeing. Honestly, 2 hours isnt enough for any big name DJ.

good point, but you can't have a club open that long in B'more... only in certain places in NYC will you see a club open till 9am... (Arc)

Ok, than maybe this could work, open up the club early, like 9PM, have your 2 Resident DJ's spin their 2 hour sets, than the other 2 DJs spin their 3 hour sets and you close at 7AM. The only downfall is opening up so early, but who knows, no other clubs open up that early.

try 2am...

Is that when they close?

The kid is located not far from the DC area, I know Glow didnt close at 2AM.

this idea is all well and good in theory, but you gotta realize...this is Baltimore...that was England...two very different scenes going on man.
The DJs you are talking about playing on a daily basis are at clubs like Gatecrasher and Godskitchen which are huge superclubs that have been national & musical icons for the better part of a decade, with huge fanbases and followings and prestige. A startup club in b-more aint gonna have that.
another issue, I have no idea where you're gonna get the funds for this, cause hosting those massive DJs every week is gonna cost a pretty penny, and if you don't pack that place every time (which is hard enough to do for a brand new club), you are gonna lose lots of money really fast...especially since if those DJs stop by b-more somehow, they will probably already be booked in NYC & DC as well, which means theres a good chance the b-more show wont draw as big a crowd.

Vlad, Bmore shutsdown at 2...

Reuben... dead on brotha...

also...Glow in DC & the several NYC clubs already have the mid-atlantic pretty much covered, I doubt those huge European DJs would make another stop in their tours for a new unknown place that is in Baltimore...

sorry to be such a downer, but I'm just puttin out common sense

quote:

Originally posted by beema this idea is all well and good in theory, but you gotta realize...this is Baltimore...that was England...two very different scenes going on man. The DJs you are talking about playing on a daily basis are at clubs like Gatecrasher and Godskitchen which are huge superclubs that have been national & musical icons for the better part of a decade, with huge fanbases and followings and prestige. A startup club in b-more aint gonna have that. another issue, I have no idea where you're gonna get the funds for this, cause hosting those massive DJs every week is gonna cost a pretty penny, and if you don't pack that place every time (which is hard enough to do for a brand new club), you are gonna lose lots of money really fast...especially since if those DJs stop by b-more somehow, they will probably already be booked in NYC & DC as well, which means theres a good chance the b-more show wont draw as big a crowd.

Well said.

quote:

Originally posted by beema also...Glow in DC & the several NYC clubs already have the mid-atlantic pretty much covered, I doubt those huge European DJs would make another stop in their tours for a new unknown place that is in Baltimore... sorry to be such a downer, but I'm just puttin out common sense

true

LISTEN........Do not worry about the money or what ever else you think you know about promoting!!!!!!!!

My business associate and I(Who is a major promoter in the UK but wishes to remain unnamed at the moment) are trying to bring something new and fresh to the area.

I had this crazy idea, for lack of a better word, poll the tranceaddict web site to see what kind of promotion we would have to do to get our night running. Hell, I never thought trance addicts would be so adverse to more trance/techno club nights.

And so far the only valid input I received was from BusyChild.

If I can't get clubbers from No Va to drive the 50+ miles to B-more to see 2-3 superstar Dj a night then we are doomed, and will have to focus our attention elsewhere.

And just a little side note for you, we have already been approved for a late licence in B-more!

mmmm well baltimore has no scene like you said and not that many people would go; perhaps they would? but you do not a solid base of fans LIVING in the area... not just traveling clubbers; otherwise it wont work; we all know this. I recommend gettin a NYC club... nyc's clubs are shitty... we have arc... avalon? they're alrite... but its not a monopoly like glow has; we have a couple small clubs down here in NYC and a HUGE trance community... i'm telling you; you'd work it out here... tell me what you think?

unless you already made complete plans for baltimore...

-RaVeRSurGe

Thank you for you input RaverSurGe_NYTA. NYC is our long term goal. We don't have the connections that we have here in B-more. We are working on those relationships, but they take time. We know people who sit on the city board and one of my backers is a resturanteur here in the city, so we are in good standing here.

If we can get the idea working in a place like Baltimore, then we know we can move up to NYC and make it work.

I also just got off a business call and we are close to closing a deal on coach service from the No VA and DC area. So you don't necessarily have to drive yourself. Just simply get on a party bus.

it's not about being adverse to more club nights. u wanted our opinions and u got them, whether u liked them or not. if u can pull the nights off, kudos to you. it would be awesome to have an all-star dj lineup on any particular night. we're just offering our thoughts mang. and i'd have to agree with surge that it'd work in a bigger market.

quote:

Originally posted by trunks1022 it's not about being adverse to more club nights. u wanted our opinions and u got them, whether u liked them or not. if u can pull the nights off, kudos to you. it would be awesome to have an all-star dj lineup on any particular night. we're just offering our thoughts mang. and i'd have to agree with surge that it'd work in a bigger market.

i'm really grumpy mornings, especially mornings after holidays and on mornings i have work. disregard the tone.

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