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Press release: Club246 launches biggest Electronic Music Radio Network in Canada.

Club246 Radio is now launching the largest FM network of electronic music in Canada.
We are proud to announce that Club246.com has successfully partnered with CHIN Radio and Grooverince.com to provide you with a week of full dance music programming on FM stations in Toronto and Ottawa.

Listeners will be able to catch the Club246 Radio DJs simulcast on 100.7 FM, Toronto and on CJLL 97.9 FM, Ottawa between the hours of 12-5AM Monday to Sunday.
Those of you who aren't within the signals will be able to listen simultaneously via cable or Internet at www.club246.com. A full programming schedule of live to airs, syndicated shows, world class DJs, and resident DJs will be aired throughout the week. Outside the FM programming, Club246 Radio will continue to broadcast live Internet streaming with over 85 resident DJs from around the world!

With a new shift of trends and music stations, Club246 will feature only the best in House, Techno, Trance, Progressive House, Mainstream, D and B and
Garage. Syndicated shows for other stations are available with the Top 10, Special Blend and Paradox series.

Promoters, club owners, DJs and retail stores now have the option of advertising in the only electronic radio music market. If you�re looking to advertise contact head office for further details.

Maxx Scholz
Club246 Radio CEO and Founder
416.588.3726
[email protected]
www.club246.com

great news..... saw that one coming though... it wasn't gonna last empty for ages.

good move by Maxx Scholz. Best of luck to club246 and ALL the DJs that spin on it. Off my mind i can think of our very own Raven (Joe) and Lady bass who had spun for 246 for as long as i rememeber.


we got live shows on 100.7FM again. this means more fun all nighters just like the good old days.

great news!

i'm just wondering , what ever happened to the old management of GlobalGroove .. ??

Don't want to get into it on a public message board, if I ever see you face to face I'll be happy to explain it to you.

When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already?

quote:

Originally posted by tatgirl When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already?

GlobalGroove used to go live to air on Sat. nites with Mark Oliver from the Guv ..

quote:

Originally posted by tatgirl When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already?

Exactly...the only time I ever heard anything was on the way to a club or coming back from one.

Who's brilliant marketing strategy is that???

"I know! Let's broadcast when no one's listening!"

If they can come out with a RAP station?!??

(Remember: you can't spell crap without rap)

quote:

Originally posted by tatgirl When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already?

When all dance music listeners in Toronto can unite to form one big dance music scene. Whats the point of starting a 24/7 radio station when you're going to get bashed when you play Motorcycle - As the rush comes next to Emjay - Take me in your arms.

quote:

Originally posted by paul d engineer When all dance music listeners in Toronto can unite to form one big dance music scene. Whats the point of starting a 24/7 radio station when you're going to get bashed when you play Motorcycle - As the rush comes next to Emjay - Take me in your arms.

u see Paul, tranceaddicts wants all or nothing. We grew used to the fact that there is ID&T radio which plays all EDM or party 93.1 or so on... what we (they) don't know is that rap and pop is always aired as well on those stations. We also grew used to the fact we can tune in ets-global or TAW and we got instant trance right there!

net radio's sucess is given by the big name DJs that support it. Real radio unfortunatly is supported by the listners rating and the ads that go on it. It's simply "more commercial"

ffs we live in North America where EDM is not mainstream.. unlike some places in europe and so on. They're gonna bitch about it either way... music or no music.

I personally like the use of CD players cuz i control EXACTLY what i want to listen to and when i want to listen to it. It's JUST that simple!

Club646 should slowly pus hor an extra hour each month an then before u know it, it will eb round the clock electronic programming


if only....

Club246 has to come up with enough revenue to keep the current 35 hours of programming a week afloat, before they look into expending.
Also politics will make it hard for them to get more than the hours they have right now.

There is still hope for a 24 hour EDM station in Toronto in form of Digital Radio (DAB). The plans have already been put in motion but like I said Running a 24 hour EDM station in Toronto does require for Euro, Freestyle and other commercial formats to be mixed in with Trance, Techno and other "underground" formats. ID&T does this and so does Party 93.1. They have to in order to reach a wider audiance, which will allow them to sell more commercials, in turn boosting the stations operating budget.

The point: Don't expect a 24 hours on-air radiostation anywhere in the world that will nothing but trance, or house, or gabber or whatever.

this is great. we just have to support it somehow to get better time slots. if we tune in at those times but not really listen and go to sleep does that still count as ratings? how do they count listeners on radio?

i've always wondered how ratings are gathered for radio ..

very proud of u guys..
GOOD JOB!
keep the electronic pump'n

Three times a year in spring, summer and fall, an organization named BBM (http://www.bbm.ca) sends out surveys for random people to fill out. The survey asks the people what radio stations they are listening to between various hours of the day.
The results are then added up, broken down into age groups and published in a BBM rating book which comes out 3 times a year. The Summer rating book is kind of a in-between and does not really count, the ones that advertisers really want to see are the Spring and Fall books. This is why around those two seasons you see a lot of radio station promotions going on.
The higher the percentage a radio station gets the more listeners they have.

So for example, if a station receives a BBM rating of 10% in a market that has 1000,000 people, they can expect to have around 100,000 listeners.

Radio stations also unofficially keep track of their listenership by counting the number of phone calls they receive during different hours of the day. Studies have been done that show that each listener phonecall represents around 1000 listenrs depending in the market size and that only about 7% of all listeners call in.

there is also another way to tally the number of listners on the highway. RJ was telling me about it one time... has to do with the number of signals locked in or something... i forgot.. RJ?

I love the trance being played tonight! last night I wasn't digging it

PLayer links never work 4 me, using Real Player...

i don't have Real Player installed anymore either ..

i really hope u guys start streaming on Shoutcast soon !

quote:

Originally posted by Rocco there is also another way to tally the number of listners on the highway. RJ was telling me about it one time... has to do with the number of signals locked in or something... i forgot.. RJ?

I don't know if that would work, simply because radio is a broadcast technology, it's simplex. Information only travels in one direction, no information is sent back to the broadcasting station, so therefore there is really no way of telling who is connected.
Why would they go to all the trouble of doing those surveys if all they needed was an electronic device that could calculate the number of users connected and how long they've been connected??

Though I could be wrong....

i also predict that this year.. Paul D Engineer will become Toronto's Markus Schulz..

quote:

Originally posted by M�bius I don't know if that would work, simply because radio is a broadcast technology, it's simplex. Information only travels in one direction, no information is sent back to the broadcasting station, so therefore there is really no way of telling who is connected. Why would they go to all the trouble of doing those surveys if all they needed was an electronic device that could calculate the number of users connected and how long they've been connected?? Though I could be wrong....

You're right, the only ratings that are measured electronicaly are the TV ratings. There is a special box which connects between your antenna (cable tv) and TV. It detects which channel you watch when and logs it. For radio that's kind of hard to do (although there was a company that tried it) for the reason you stated.
The only way to get an accurate idea of how many listeners you have is to conduct these surveys.

quote:

i also predict that this year.. Paul D Engineer will become Toronto's Markus Schulz..

Hmm... please explain

Phew!

I've spent the last 6 years of my life deeply involved in advertising media with a focus on pioneering new audience metric techniques, methods of audience segmentation and predictive behavrioral models of consumers and their media consumption habbits.

Arbitron is -the- company that provides ratings for radio broadcasters and marketers in the USA (I work almost exclusively in the US market - so will comment on that since that is what I know. Canada is in the ice ages compared to the US in consumer research).

Arbitron has a "Portable People Meters" that measure what a person is listening to.

The PPM picks up on whatever dominant signal exists at the point of listening - records the data - and then sents the listener statistics back to Arbitron. No programming or setup is required (in reply to Carlos' email). Arbitron also has mobile meters - which are trucks they can park on the side of hiways that "tune in" to what radio station cars are "tuned into". [broadcasters participate in this and may "encode" station IDs into their airplay]

Both of these meters perform a vital function for marketers in that they provide audience reach (size), frequency (how many times/how long the person listens) but also demographic information about what the average listene (groups of listeners) look like. Based on the reach / frequency and demo data - ad rates are determined.

Same type of thing as above goes on for television and internet. People have boxes/software installed on their TV/computer and are members of panels that determine station/website audience data. Magazines and Newspapers are slightly different (as you may have already concluded)

For your enjoyment I've pulled a list of the top 15 internet broadcast networks so you can see what life looks like online:

Weekly Top 15 Internet Broadcaster Networks (January 5 - January 11)
RANK COMPANY TTSL CUME
1 AOL Radio@Network 6,058,658 1,474,930
2 LAUNCH 3,676,479 863,683
3 MUSICMATCH 2,115,851 501,775
4 The Adsertion Network 698,556 113,276
5 Virgin Radio 552,999 86,798
6 Educational Media Foundation 360,206 45,898
7 ABC Radio Network 328,467 62,726
8 AccuRadio 256,408 81,098
9 KillerOldies.com 122,213 19,130
10 KPLU 104,319 14,757
11 WXPN-FM 102,220 13,576
12 WOXY-FM 81,572 13,491
13 Emap 80,599 31,510
14 WBUR 75,789 21,230
15 Beethoven 67,904 10,462
(since the above are networks, each network can be more than 1 station)

TTSL - Total Time Spent Listening

CUME - # of unique listeners who tuned it for a minimum 5 minute period

(not: di.fm is a part of the AOL music network)

I'll elaborate further on this - a slight interpretation of the data from the 15 - but I've some work to do right now. I will be back later.

quote:

Originally posted by tatgirl When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already?

I am also waiting for this day. I will be sure to TUNE into 100.7 every night for a good dose of EDM.

quote:

Originally posted by rabbitjoker Phew! I've spent the last 6 years of my life deeply involved in advertising media with a focus on pioneering new audience metric techniques, methods of audience segmentation and predictive behavrioral models of consumers and their media consumption habbits. Arbitron is -the- company that provides ratings for radio broadcasters and marketers in the USA (I work almost exclusively in the US market - so will comment on that since that is what I know. Canada is in the ice ages compared to the US in consumer research). Arbitron has a "Portable People Meters" that measure what a person is listening to. The PPM picks up on whatever dominant signal exists at the point of listening - records the data - and then sents the listener statistics back to Arbitron. No programming or setup is required (in reply to Carlos' email). Arbitron also has mobile meters - which are trucks they can park on the side of hiways that "tune in" to what radio station cars are "tuned into". [broadcasters participate in this and may "encode" station IDs into their airplay] Both of these meters perform a vital function for marketers in that they provide audience reach (size), frequency (how many times/how long the person listens) but also demographic information about what the average listene (groups of listeners) look like. Based on the reach / frequency and demo data - ad rates are determined. Same type of thing as above goes on for television and internet. People have boxes/software installed on their TV/computer and are members of panels that determine station/website audience data. Magazines and Newspapers are slightly different (as you may have already concluded) For your enjoyment I've pulled a list of the top 15 internet broadcast networks so you can see what life looks like online: Weekly Top 15 Internet Broadcaster Networks (January 5 - January 11) RANK COMPANY TTSL CUME 1 AOL Radio@Network 6,058,658 1,474,930 2 LAUNCH 3,676,479 863,683 3 MUSICMATCH 2,115,851 501,775 4 The Adsertion Network 698,556 113,276 5 Virgin Radio 552,999 86,798 6 Educational Media Foundation 360,206 45,898 7 ABC Radio Network 328,467 62,726 8 AccuRadio 256,408 81,098 9 KillerOldies.com 122,213 19,130 10 KPLU 104,319 14,757 11 WXPN-FM 102,220 13,576 12 WOXY-FM 81,572 13,491 13 Emap 80,599 31,510 14 WBUR 75,789 21,230 15 Beethoven 67,904 10,462 (since the above are networks, each network can be more than 1 station) TTSL - Total Time Spent Listening CUME - # of unique listeners who tuned it for a minimum 5 minute period (not: di.fm is a part of the AOL music network) I'll elaborate further on this - a slight interpretation of the data from the 15 - but I've some work to do right now. I will be back later.

I don't understand how this works.
The system looks for a dominant signal in a perticular area. Does that mean the strongest radio signal or one that is the most listened to?
How does it detect what radio station the passing drivers on the highway are tuned into?

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