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night promotion

im planning on doing a one off night with a mate at the students union and i nead crafty tricks to attract people in.
the place has a capacity of 500 and being a students union only students can really come in. the place is going under due to not alot of people going and ive been warned there has never been a big market for trance in the place. so i nead crafty tricks in the promotion to bring in the punters.
i cant do any drinks promos because that is the clubs discretion. and i plan on charging �3 entry so its not too expensive. there are plans underway to make fliers and posters but what info do i want to put on and what things should i miss out. like is it a good idea to put the entry cost on or not? i mainly need tricks to get people intrested in a "hype". one of the biggest problems is trance might not be amazingly popular in this place.

any help would be apreaciated..

dood make it apeal to people, what are people usually most intrested in.....come on kids you know this one.... SEX!!! so yea you got your puller now (im not suggesting stripers or anything) but do this make it cheaper for females (or even free) then tell all the guys that their will be a shibload of females their. If you can stick a few naked chicks with headphones on the flyer to get their hormones going. As for females youv allready decressed the price. And females are usually more willing to experament with trance so chances are thell go.....well at least thats my reasoning. hope i h helped

they are killing you if you cannot advertise drink specials. there are a few tricks to use those.

but other than that try the sex thing. You really need sociable chicks there. Maybe some good hot friends would be go-=go dancers that flirt with the crowd.

a party atmosphere is contageous, so a few party animals will surely get people moving, then word will spread like [insert rude female comment]

Re: night promotion

quote:

Originally posted by dukes im planning on doing a one off night with a mate at the students union and i nead crafty tricks to attract people in. the place has a capacity of 500 and being a students union only students can really come in. the place is going under due to not alot of people going and ive been warned there has never been a big market for trance in the place. so i nead crafty tricks in the promotion to bring in the punters. i cant do any drinks promos because that is the clubs discretion. and i plan on charging �3 entry so its not too expensive. there are plans underway to make fliers and posters but what info do i want to put on and what things should i miss out. like is it a good idea to put the entry cost on or not? i mainly need tricks to get people intrested in a "hype". one of the biggest problems is trance might not be amazingly popular in this place. any help would be apreaciated..

Good luck with your event.

I've been giving extremely serious consideration to teaming up with a few people and starting up a trance night in my hometown.

We have a large number of electronic nights (mostly house), but somehow we've managed to go without a regular trance night locally for years...

In my experience of djing and promoting, trance doesnt go down too well on student nights- especially given the state of the current music scene over here....

If the girls dont know it they wont dance to it, therefore the blokes cant perve/pull

The most successful stuff to play on student nights is party stuff- past and present. dance is becoming more popular again- the amount of dance promos im being sent at the mo is showing how much ite being pushed and how much r&b is falling out of favour- but you still have to be carfeful.

A few tricks i have used and some others would be:

-Foam party- hire a foam machine- students go absolutely nuts for this, but the venue might not be too keen oin this as they are so messy and can cause a fair bit of damage to the floor. Fits in with the trance scene very well

-fancy dress

-traffic light night (wear a coloured badge displaying your 'up for it' status green/amber/red)


Personally i would do (and have done) an ibiza night with a foam party, skimpy dressed dancers....and play loadsa ibiza dance classics- thats your best bet...maybe tie in with a beach theme (fancy dress- although getting girls to go out in bikinis at this time of year will be hard) This should have a broader appeal than just a trance night with no gimmick

You can have the best promotion in the world, but if the venue isnt right or the people just arent up for that type of night then you may have problems

Good luck chief

I think Freak hit it on the money.

While I have played a couple of student union bashes the general theme with students is more live music based at the moment.

Sex does indeed sell but if you make it too sleezy it may backfire on you. Especially with students as a lot seem to be very PC concious these days... (God I sound old when I say that ).
Sex appeal is a good point though, one of the most popular nights in Brighton is 'Seven Sins' so you get the general idea. Suggestive but not blatant.

I still think the general party theme will work better. Also I would suggest to start the night really funky and lull the people into the trance. If it's full on you will most likely get people leaving. Let them get drunk first then hit them.
Also remember student crowds are more alcohol based so will definately be up for it but will run out of energy pretty quick so your music selection will have to reflect that. (Such is the nature of alcohol).

Nightclubs in Italy always have free entry for the ladies. It guarantees a good quantity of females and an equal amount of puppy eyed males. In this country you may get a few protests from both men and women, again PC rears it's ugly head.

Without knowing the venue it's hard to say what could work.

However, if the venue is going under but wont do drinks promos then it's pretty small minded management to say the least. Talk about digging your own grave.

Another thing to look at is what are you competing with at the moment? What is there locally that the students are doing if they are not going to this place? They are still drinking/partying because that's something all students do to a greater or lesser degree. If you are going to have a successful night you have to find out what you are competing against, then use that to try and do what they are doing but better.

Whilst I understand your desire to have a pure trance event I would say that you may have to compromise a little here. Huge Ibiza anthems are a plus.

_____________________________________________________________________
For the night itself (and this is only personal opinion).

Go with the Ibiza theme... (Nem likes Ibiza... what he can remember of it )
The sort of stuff I would start the evening off with is as follows (And yes some of you will be cringing at the thought of some of these tracks):

In no particular order and also other records in between.

Spiller Groove Jet (guaranteed to get the girlies dancing.
Any/all of the major tracks from the first Basement Jaxx album.
Roger Sanchez
Tori Amos - Proffesional Widow (Van Helden's remix)
Star 69 - Fatboy slim (You will be surprised at the reaction this gets.)

Later in the night throw in your
Cafe Del Mar - Energy 52
Greece 2000
Flaming June
Ayla
Born Slippy

Etc... These will act as a good lead into a trance finale.

Think more 'good time' than trainspotting trance night.

Without knowing what the general interest for trance is at the moment at your uni this may be a safer option. Above all you really want to make the night work. Who knows... you may get a repeat offer.

I'll stop rambling now.

Cheers
Nem

quote:

The most successful stuff to play on student nights is party stuff- past and present. dance is becoming more popular again- the amount of dance promos im being sent at the mo is showing how much ite being pushed and how much r&b is falling out of favour

now this makes my day great again

quote:

how much r&b is falling out of favour

I'm with you visje, R&B falling out of favour can never be a bad thing. R Kelly 'Ignition' has to be about the worst song ever written.
If I wrote something like that and stuck it on the production forum I would get crucified. R & B should stand for Really Bland in my opinion. To put things into perspective, I actually hate R & B more than G & Ds version of 'As the rush comes'!

Cheers
Nem

RnB is just going back to the people who origonaly loved it much the same as garage. the croud is moving to something else.
the "croud" meaning idiots who dont have a taste in music so follow what is "cool" at the time.



anyhoo i basicly neaded a non-prompted conformation of waht i already thought.....students union is possably not a good idea..

time to look for a better venue!!

oh nem they do have drinks promos byt what i ment is i would get no control over them.

Now now, R & B is the reason many of us Gen X'ers are here (Barry White is probably the reason 90% of us are alive).

Around my college, trance really isn't regarded highly, so you have to go mainstream if you want to grab their interest.

But once you have their interest, go nuts.

quote:

Originally posted by DJ_Ikronix Now now, R & B is the reason many of us Gen X'ers are here (Barry White is probably the reason 90% of us are alive). Around my college, trance really isn't regarded highly, so you have to go mainstream if you want to grab their interest. But once you have their interest, go nuts.

i think ikronix is very right, and not to be judgemental or anything, but freak, you live in england, i dont think r & b originated there. and honestly whether you believe it or not, there are TONS of good r & b / hip hop artists in america who are only progressively increasing. the whole genre is only getting bigger, not falling off. the stuff you hear on the radio and see on the t.v. does not well represent that genre and actually sorta degrades it because it makes a lot of people who are not familiar with it think hip hop is all about that wack shit. i live in nyc which has one of the best underground hiphop/r&b scenes and have seen lots of amazing artists perform. my first love, however, will always be trance. becuz.... thats just the way it is!!!

i know this....
Im a Hip/hop r&B dj as well as a dance dj....i have a proper urban night- not just the commercial stuff- which is the stuff i meant was falling out of favour...
The charts and clubs have been totally saturated over here with it- there has been far too much released now, and people are getting sick of it. Its going back underground how i like it, and dance is becoming more popular again...

quote:

i think ikronix is very right

Hey there T et al,

Sorry, but things are not quite the same in Europe, I would say that Ikronix's answer is culturally biased. Sadly (arguably) we also only tend to get the R&B that gives it a bad name.
It would also be a travesty of justice to even begin to compare the likes of R Kelly to the late Walruss of Love Mr. Barry White. They are two totally different types of R&B. The later has it's roots more in Hip Hop than actual R&B.
Further more, R&B has only a fraction of the interest here in Europe compared to the US. We also have this Britt pop thing were students from middle class families sing about the hardships in life and possibly killing themselves or their loved ones at the end of each track .

In my opinion Hip Hop is a very loose term these days. It generally tends to refer to someone rappin' on the mic. It's so much more than that, what about B-Boys, Turntablists and Graffiti writers? They seem to have been pushed out of the media limelight a little. To be honest I actually found Bigbeat to be more accurate in it's representation of the Hip Hop movement than modern rap, at least looking in the eyes of a European. (Being an ex-B-Boy, Turntablist and graffiti writer it's something I feal strongly about). Even met the man himself DJ Kool Herc (in Brighton of all places).

As you say the genre may be getting bigger but just remember that's in the US. Europe works slightly differently. Not only does R&B compete with Trance but also all the other types of music that are popular here, often specific to a countries culture. It's actually a very long list but you get the idea.

In a previous job I used to investigate Fraud and Scams for a well known American credit card company and I also have to say that a lot (not all) of the people I encountered were ignorant as to what Europe was about. Don't get me wrong, I like America and Americans but some of you seem to forget that Europe has over twice the amount of people that the US has. What I'm getting at is that just because something is big in America, it doesn't mean the rest of the world will embrace it. R&B doesn't always go with the mind set of some European cultures.
Just to make the comparison, Tiesto played for 25'000 people in the Netherlands. Fatboy Slim played for over a quarter of a million people on Brighton beach two years back. Gods Kitchen, Gatecrasher yada yada yada.. In the US these events may not have worked as well (Sadly) but on the other side you could bring R&B artists here to Europe and chances are they may not work too well in a similar situation. It's all about cultural preferences and they are all different.

Now Freak never said that R&B came from the UK although there are quite a few UK artists. Freak works in a nightclub that plays this music amongst others and he is in a great position to comment as he gets info from mailing lists, promos, buzz charts and general crowd reaction and so on. Freak may also agree with me that the UK artists are more popular than the US ones here in England. I'm sure it's the other way round for you guys.

Don't get me wrong. I know you speak the truth about the underground hip hop and R&B scenes. New York is an electric place with a fantastic feel to it so I can believe that. Just remember... Brooklyn blew up the bridge... South Bronx helped us out.

Just as R&B is from the US.... Trance is from Europe. So what does it matter?

Cheers
Nem

HEY Dukes... It makes more sense now. Sorry, I thought they were going off on one about not doing drinks promos at all. Sort of don't encourage the young to drink type thing.

quote:

Originally posted by Nemesis44 Sort of don't encourage the young to drink type thing.

Thats like encouraging bears not to sh*t in the woods....

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