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-- Loveparade Berlin 2004 CANCELLED
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Posted by brian on Apr-14-2004 20:38:

Loveparade Berlin 2004 CANCELLED

quote:
Press release by Loveparade Berlin GmbH.
No Loveparade Berlin 2004

Berlin, April 14 2004
We are terribly sorry to announce that this year's Loveparade will not be celebrated. Due to a lack of financial resources - and only three months remaining to get this straight - there is no other way but to cancel Loveparade Berlin 2004.

Ever since the Loveparade lost its status as a demonstration in 2001, constant financial losses were the case. Until 2002, these losses were paid for with our own savings. The main reason for these losses were the high production costs, which resulted from its new status as a regular event. These additional costs added up to more than 900,000_.

The general business situation remaining over the last years has not only affected Loveparade itself, but also a great many of our partners (in the advertising, TV, and record industries), which added to our bad financial situation.

In 2003 it was the support of Messe Berlin who helped out with the necessary budget. Nevertheless, this year's conferences with the Berliner Senat and the Messegesellschaft did NOT end with a financial solution for the Loveparade even though we had tried to cut all possible costs.

Furthermore we thought about financing the event with tickets, but we eventually came up with the decision that this would be the wrong thing to do: It would turn the initial ideas of Loveparade as an "event open to anyone" upside down.

We are planning to meet in the near future in order to discuss our next steps and the conditions which could make future Loveparades possible.

After the third Loveparade Mexico City took place in March (with round about 250,000 visitors), the FIRST San Francisico Loveparade is due on September 25. Furthermore, Tel Aviv will celebrate its sixth Loveparade on August 27.

Figures:
Estimated number of visitors over the last years
2001: 1.000.000
2002: 750.000
2003: 750.000

Production cost at the time Loveparade was still an official demonstration (2000): 301.700 Euro

Production cost of Loveparade as regular event (2003): 1.225.000 Euro

Business Figures on Loveparade:
The only reliable study on this topic was done by FfH. They found out that the 500,000 visitors of Loveparade 2000 spent some 50 Mio. _ in Berlin. This amount of money can be considered an additional profit. The study bases these figures on the the assumption that each visitor (only those who don't live in Berlin) spent circa 125 _, 23% of which were spent on luxury items, 21% on "Shopping", 18% on Clubs, Museums, etc., and 10,2 % for accomodation. At this point the parade was free of charge for visitors.

Get more info at:
Loveparade Berlin GmbH
Friedrichstrasse 119, D 10117 Berlin
Fon +49. 30. 3088 12 0
Fax +49. 30. 3088 12 55

(source: http://www.loveparade.net/portal/lo...news_index.html)


Such a shame Glad to see it's still going on in other parts of the world, though, and starting in San Francisco this year.


Posted by Zombie0729 on Apr-14-2004 20:42:

yeah but we all know it will be nothing like the original...


Posted by Wildfir3 on Apr-14-2004 20:50:

That really sux terribly...

I guess i'll have to go to the 'cityparade' here in belgium, but i was really considering going to berlin this summer... dammit, down goes another fine plan.


Posted by Tranquil010 on Apr-14-2004 20:56:

Thats to bad!


Posted by JAV on Apr-14-2004 21:20:

OMG!!! So is there any Love from Above this year??????


Posted by jonSun on Apr-14-2004 21:23:

This is shitty.


Posted by Sand Leaper on Apr-14-2004 21:24:

quote:
Originally posted by JAV
OMG!!! So is there any Love from Above this year??????


quote:
Originally posted by Sand Leaper
It'll prolly work out though, and even if it doesn't, all the DJs that are booked will still show up, and they'll make a LoveWeekend like they did in Newcastle when the authorities said no. Plus, LFA is unaffected by this.


Posted by Salem on Apr-14-2004 21:26:

what in the fuck is this world coming to.


Posted by JAV on Apr-14-2004 21:32:

Nice LFA is unaffected!!

Last year's LFA was shit IMO because there was way too many people inside, you couldnt dance, even walk!!!! Nevertheless the music was awesome!


Posted by Sand Leaper on Apr-14-2004 21:44:

quote:
Originally posted by drizzt81
one of the companies that organize the LP have jumped the gun and issued a press release saying that the LP isn't going to happen. This is not the case. The other organizer (PlanetCom) is still working with Berlin's Senate to find a funding solution.


Posted by KilldaDJ on Apr-14-2004 21:47:

King

meh, it was only gunna be shit anyway

doesnt come near to the loveparade in '99/2000/2001


Posted by Rick D on Apr-14-2004 21:57:

i am absoloutely fuckin' gutted, was well looking forward to this as an event to rival berlin 19/12/03.
i really hope they can sort this out, i've wanted to go for years, and now the one chance i get, it gets cancelled, fuxake!!


Posted by jp on Apr-14-2004 22:01:

It's just one big marketing stunt. They find the money just in time, everyone will shit his pants and think it will be the last loveparade. That's the way to attract a crowd.

I do hope the weather will be good this year. Hot & sunny = more drinks sold, more people attending and less clothes


Posted by Scanate on Apr-14-2004 22:02:

shit!


Posted by nchs09 on Apr-14-2004 22:08:

is this a joke brian?


Posted by Endlesswave on Apr-14-2004 22:13:

I think they'll still throw it. (they better! I want to hit up the largest party in the world...)


Posted by brian on Apr-14-2004 22:20:

quote:
Originally posted by nchs09
is this a joke brian?


i'm evil but i'm not cruel click the link at the bottom of the press release -- it's from their own site.


Posted by ASOT100 on Apr-14-2004 22:29:

boooo

how bout have djs donate money to throw it

i'm sure pvd has tons


Posted by ShadoWolf on Apr-14-2004 22:38:

quote:
Originally posted by jp
It's just one big marketing stunt. They find the money just in time, everyone will shit his pants and think it will be the last loveparade. That's the way to attract a crowd.

I do hope the weather will be good this year. Hot & sunny = more drinks sold, more people attending and less clothes


During the 2001 Loveparade it was crazy hot when I was there. Clear skies, sunny, but not humid.

I dunno JP, I think Loveparade Berlin may be finished. Clearly, they need to get their costs down though.

Edit: if the official parade is cancelled, I bet there will still be some sort of ad hoc get-together... maybe 100,000 people or so just chillin.


Posted by Ekstasis on Apr-14-2004 23:08:

hahahah, looks like the exact same article sent out last year with the dates changed.


Posted by Excite on Apr-15-2004 00:13:

why did it cost so much more to organize loveparade 2003 than the previous years events even though much less people atteneded??


Posted by extepan on Apr-15-2004 02:10:

oh my god...no loveparade...

i have always wanted to go but cant...and now i have no more opportunity to experience the party of a lifetime *cries*


Posted by ShadoWolf on Apr-15-2004 03:17:

JP: CDU and FDP are the ones trying to save LoveParade... who would have thunk it..


Posted by Nautilus on Apr-15-2004 03:25:

quote:
Originally posted by Excite
why did it cost so much more to organize loveparade 2003 than the previous years events even though much less people atteneded??


The reason for that would have to do with event status and fees paid to local autorities to hold them. I doubt the fees to hold it in the past years were sizeable since it was considered a demonstration; much like an anti-war demonstration which costs nothing to hold and a little to organize. But now that it's viewed as a public event, the autorities want money to provide for street closures and police protection.

Oh well. I'm driving 400 miles north this September and to provide support for the first ever Loveparade in San Francisco. US TA's please attend to show these unenlightened American bitches our power!!!


Posted by IpLaYWiTLiGhTs on Apr-15-2004 03:34:

quote:
Originally posted by ASOT100
boooo

how bout have djs donate money to throw it

i'm sure pvd has tons

exactly what I was thinking.

Chip in Tiesto you greedy peice of shit!!!


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