How are Radio Ratings deterrmined?

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-- How are Radio Ratings deterrmined?

Posted by Orko on Feb-02-2005 16:31:

How are Radio Ratings deterrmined?

i was just thinking, with trance radio shows being on at say...2am, 3am, or even 4am...how does the radio station know anybody is even listening?

As far as i know, radio technology does not allow for the transmitter to recieve info on how many listeners are out there...so how does one decide if a show is doing well or not?

Posted by rabbitjoker on Feb-02-2005 17:53:

http://www.arbitron.com

Posted by muzzybear on Feb-02-2005 17:55:

BBM also does phone surveys.

Posted by Orko on Feb-02-2005 18:51:

so its really up to a 3rd party to go out and actually physically survey the audience?

Posted by rabbitjoker on Feb-02-2005 19:00:

Go look at the portable people meter at the Arbitron site.

Posted by StereoPrincess on Feb-02-2005 19:59:

they are watching you...