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Posted by ahmed salma on Aug-29-2005 23:48:

Label

Hi guys,

My friend and I were thinking of starting our own label here in Egypt, because we think that Egypt is an untapped region full of talent that has not yet been discovered. So anyway we wanted to know what you guys think?

So here are our ideas:

Name: Airheadz recordings (djing alias)

It will handle Promotion, managing, and production for rock bands, EDM artist, and rappers.

Until now what we need is:

-office and a studio
-manpower
-contracts with record distributors
-scouts
-promotion will consist of: Flyers, radio and Posters
-website
-connections
-venues (where we can host our own club nights)

If there is anything that we forgot please feel free to add lol .

As for studio equipment here it goes:
-Mixing board
-Synths
-Mac running: Ableton live, Protools and reason
-sequencer
-drums
-monitors

Again if there is anything we forgot to add help us out lol

Any help will be very welcome. thanks in advance guys.

Ahmed


Posted by Freak on Aug-30-2005 00:27:

Talent is always useful !!

As for the rest- recording, pressing etc is the easy bit- its distribution that can be a bitch to set up.

quote:
It will handle Promotion, managing, and production for rock bands, EDM artist, and rappers.


Some good advice: start small. Also dont try and do everything at once and everything intially as it probably wont work! Start with one genre, then if it is successful, then you can think about diversifying and maybe then set up a sub label for other genres.
As for combinging promotion, management and production- do you have any idea how much manpower that would require? Not to mention cash to get that off the ground.
Do either of you have the first clue when it comes to Promotion? Or management>? or production?
Start small and within your abilities.

quote:
Until now what we need is:



-office and a studio - You do not need a dedicated office and a studio to put out some records!

-manpower - well you have you and a mate- thats enough to put some wax out there.

-contracts with record distributors - tricky when you are unknown. Perhaps try and get a P&D deal (thats where they press and distribute your stuff for a bigger % cut), but they need to like your stuff and you need to be persistent. Or go for a sale or return deal with them- but you run the risk of being stuck with several thousand copies of something that no one has bought or is likely to buy.

-scouts - Again, you and your friend will suffice for now.

-promotion will consist of: Flyers, radio and Posters - How you going to get on the radio? You dont just send a cd in and it magically gets played. You need to get with a promotion agency and a good plugging agency. You also need to get with a record promo agency who will get your records into the hands of the people likely to play, and therefore give maximum exposure to your records.

-website- not hard or very expensive to knock up a basic webshite

-connections- yes. Do you have any? You dont get connected overnight- takes a lot of time, effort and sometimes cash. Has to also be the right place, the right time and a hell of a lot of luck in some cases.

-venues (where we can host our own club nights)- Self explanatory. Only you can do your research on that. Again, you have to build it up from the ground up. Be prepared to lose money initially too.

-Studio- I wouldnt even bother having a studio- UNLESS its for your own use and you know how to use it and have some sort of coherent talent. Finding artists who have demos/equipment- then if needs be renting a studio to touch up or something would be a better idea- as otherwise you will have an inhouse studio gathering dust for most of the time.

Look- I will be frank. As much as I admire your ambition- I think you need to get realistic. You are trying to do too much.
I am starting my own label- primarily for my own productions- and if I find anyting by someone else then I would consider putting that out. Its not easy- and thats even without your what appears to be multiagency brand covering production and management.


I would suggest
a) Make some tracks yourself or failing that, find someone unsigned with some good tracks.
b) create the identity for the label ( as you already have)
c) get them pressed up yourself- maybe start with 250 or 500 copies depnding on how good it is.

d) approach a distributor (or several) and try to get them to accept on a sale or return basis

e) pray
f) take it from there- and see what happens. You use profits from your first records to fund the second record, and so on. You may lose cash initially- but success does not come overnight.

The other thing you havent touched on is is there actually a market in egypt for this sort of thing? Pointless starting a label if noone will buy it, or there is nowhere to play the records.

If you like pissing an absolutely monumental amount of cash up the wall without much chance of getting anywhere then feel free to go ahead with the big plan.


Posted by jdat on Aug-30-2005 00:58:

Start small go big.

Everything you mention are steps you would take once you had grown.

Don't blow bridges.


Have some material to work with and then build from there.


Posted by pkcRAISTLIN on Aug-30-2005 01:40:

yeah, what freak said.

or, if you happen to know where bin laden has bin hiding, turn him in. $50M USD would definitely help you get your label off the ground


Posted by RJT on Aug-30-2005 03:07:

Freak man, you need to write a book...


Posted by T-Soma on Aug-30-2005 07:32:

quote:
Originally posted by DJ RJT
Freak man, you need to write a book...


True. You should collect all your posts here, put them together in a book and call it them EDM Bible. Would be worth atleast $90 US


Posted by Vorian on Aug-30-2005 09:00:

quote:
Originally posted by DJ 00 Tommy
True. You should collect all your posts here, put them together in a book and call it them EDM Bible. Would be worth atleast $90 US


One would assume a book that taught you exactly how to create a successful label enterprise from the ground up would be of immeasurable value.

the sound is what matters.

something that catches.

you can go spend $500 to get vinyl pressed (it gets cheaper the more you have pressed), drop it off at record stores, dj's around town...
use a solid 'connection' that you have for producing, and co-produce a first track with them - if your name is attached to a big regional name, then it's definitely a way to get out there. the next time someone sees your name on a whitelabel in the local record store, they're actually gonna listen to it instead of going on to the next, shittier Hatiras record.


Posted by Freak on Aug-30-2005 10:06:

quote:
Originally posted by DJ RJT
Freak man, you need to write a book...


Well some of my posts do verge on the essay-ish length.


Posted by Psiweaver on Aug-31-2005 07:20:

freak seriously a book would be a big help just going through it all.



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