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-- Some clarification about Viva and Paradigm...


Posted by Tygon on Feb-20-2006 20:52:

Some clarification about Viva and Paradigm...

I think since there have been a few questions posted about the status of Viva, I would take this opportunity to announce something to you TAs.

Almost exactly a year ago, I was given the opportunity to play at Viva Nightclub as a trial to become a resident DJ. My first night was unimaginably better than I ever expected. Viva is truly a world-class club and I was so privileged to be a part of their line-up. After a couple of nights playing there, the club owner said that he was looking for new promoters for the club to organize and run their special events. As a DJ and producer with little experience as a promoter, I advised I was not the person for the job, but that I would present this to some others. Unfortunately, the more I tried to turn him down, the more I felt this job falling harder into my unprepared lap. Reluctantly, with enough pressure, I accepted.

I had a small team to work with that many of you are very familiar with, and the three of us ventured off into the unknown world of large scale event promotion! Over the next few months we learned so much about the club industry and how the great big machine operated. We discovered how the fuel powered the pistons and how the pistons moved the many MANY different gears, which ultimately lead to the wheels moving us all forward at high speeds. It really was a great roller coaster.

Paradigm saw the attendance grow from 600 people to over 1000 people at our events as we booked the BEST world class talent from around the world. I now had the opportunity to work with and PLAY with artists like MIKE, Matt Darey, Airwave, Cosmic Gate, Cor Finjeman, Mark Norman, and so on. The list of incredible artists goes on and on as we promoted one event per month! Considering a year before that we were struggling to find many large gigs, I was certainly honored to be opening up for the heroes of my trade in front of several hundred people.

The last few months saw the attendance drop again to where it was this time last year. Whether this was due to the season, other events in Toronto, or a general feeling of being unmotivated by the rewards, we knew that our abilities could certainly be used more effectively elsewhere. With other opportunities beginning to present themselves from other corners of the industry, new wheels began to turn and new goals formed in the back of our minds.

So, as each road has bends and turns, it�s now time to venture off in a new direction. After my last performance I talked to the manager/owner and we discussed Viva�s decision to take the club in a different direction to accommodate a different crowd. Whether this means that they�ll switch to house, stay with trance, or simply find a new promotions team with new found energy and spirit for the club, we all agreed that our time there had come to an end as their promotions team. Though Viva was an incredible experience for me as a DJ, I believe my journey is just beginning in a new direction and I think we were relieved to be able to take a break from this game for a little while. I�m confident that we left on extremely great terms and that we had an open invitation that WHEN Paradigm wants to throw another event at Viva, I could simply pick up the phone and call (rest assured, I will take him up on this offer). I feel it was extremely important to keep this connection alive. All parties helped one another as business associates and can look back at the last year as an amazing experience.

So I wanted to give a big thanks to all the TAs that made our Viva nights so successful. Our community seemed to grow tighter with every passing event. You guys all made our efforts worth it! Thank you thank you thank you!

To the members of the team that helped on late, cold, wet nights� missing out on great events simply to hand out a few flyers� I owe you so much. You guys helped in more ways than you can imagine! If you�re up for another ride, you will all be a part of our next adventure which (I�m sure) is right around the corner.

Aaron�. Man� nothing on here will justify the work you�ve poured into Viva. You are the most passionate person I know about the music and you�re the #1 reason these nights were successful! Everyone should shake this man�s hand for the late nights, the grey hairs, and the efforts he put into Viva. You are the unsung hero!

I�m sorry I couldn�t have brought more up and comers into Viva to share in the experience I had! For those of you that were able to play at this amazing club, I�m so glad you could be apart. For the rest of you� your time will come! We�ll have many other nights in many other clubs!

For me, deep inside, I feel something big brewing. It�s time to focus on the true passion that drives me so I can accomplish the goals I�ve set out for 2006. By 2007, you�ll see a new breed of Tygon�

Thank you all for your support!!! The concept of Paradigm shines through in all the people I've come to know!!! I'm a better person because of these experiences

CHEERS!


Posted by nusty on Feb-20-2006 21:02:

good luck with everything in the future buddy.
I'm sure just like with Vault, even bigger things are on your horizon. Thanks for all of the great events and nights out at Viva.
Keep on rockin it.


Posted by MarkT on Feb-20-2006 21:07:

shitty.

I never made it up to an event there...but drooled at incredible talent you guys were brining in on a regular basis...talent others either couldn't or wouldn't bring in.

congrats and best of luck!


Posted by Jayx1 on Feb-20-2006 21:15:

the nights arent over. Just that paradigm isnt the promoter anymore. But viva is rockin all the same.

Tygon and company will be missed for sure, but viva is still a fun night on any given friday.


Posted by Tygon on Feb-20-2006 21:22:

quote:
Originally posted by Jayx1
the nights arent over. Just that paradigm isnt the promoter anymore. But viva is rockin all the same.

Tygon and company will be missed for sure, but viva is still a fun night on any given friday.


That's right... no intention to mislead! And I'm sure I'll be back at Viva again in the future... I have no hard feelings there


Posted by VERTiG0 on Feb-20-2006 21:47:

So then what's next for Paradigm?


Posted by Jem_hadar on Feb-21-2006 00:52:

Awesome Tim, and the rest of the Paradigm...

Thanks for appraising us of things and all the best in the future and congratulations on what you've accomplished already.

I cant wait to see what's to come from you guys!

Jem


Posted by l]evil on Feb-21-2006 01:07:

are you still going to spin there??


Posted by TranceGrooves on Feb-21-2006 01:08:

cheers to paradigm, viva and everyone who made the nights something to remember. viva was indeed a great learning experience and for sure the fun nights we had there will always be remembered along with the water bottles

Tim Aaron & Barry ... thankyou for giving me the oppurtunity to join the team and understand what goes on behind the curtains in order to have a successful night. This is just the begining


Posted by Jayx1 on Feb-21-2006 03:06:

why is everybody talking in past tense as if viva is closed?

Its not!!


Posted by bourgeois on Feb-21-2006 03:09:

i may only went to one viva night but i was an awesome night none the less. i'm a big supporter of paradigm and always will be. never had so much fun. i'm always waiting for the next party to happen.


Posted by Aaron Joseph on Feb-21-2006 03:48:

quote:
Originally posted by Jayx1
why is everybody talking in past tense as if viva is closed?

Its not!!


the club is DEFINATELY not closed!!

M.I.K.E. is making his return on March 24th...i better see all of you there


Posted by Jayx1 on Feb-21-2006 03:49:

but i heard they were turning viva into condos, or a hotel or....
WAIT! that was guvernment in 2002.

Sorry my mistake...

LOL!!!


Posted by Aaron Joseph on Feb-21-2006 04:08:

Re: Some clarification about Viva and Paradigm...

quote:
Originally posted by Tygon
Aaron�. Man� nothing on here will justify the work you�ve poured into Viva. You are the most passionate person I know about the music and you�re the #1 reason these nights were successful! Everyone should shake this man�s hand for the late nights, the grey hairs, and the efforts he put into Viva. You are the unsung hero!


hehe thanks man, dont wanna get all sappy but i appreciate all the advice and help you gave me to keep myself on track with things!

i dont have THAT many greys man...lol
and i shouldnt take all the credit..

Tyler...holy shit...huge props to you for all the hard work you have done to help out! i can't thank you enough! This guy hosts some wicked awesome pre-parties!

Dave (DJ Darroo)...massive props to you as well for the cold nights flyering around Toronto, you are defiantely an upfront and reliable guy!

Michelle...can't forget you hehe and im sure you enjoyed driving a few of the DJs around as well...you spent a lot of time behind the wheel to help host the superstars thanks for everything

Barry...thanks for all the help with the radio promos and contests you held!

i hope i didnt miss anybody but if i did you know who you are and ive probably shown my appreciation for the help you gave me!

it was good while it lasted! But now its time to move on...

and again NO VIVA IS NOT CLOSED, resident nights are every friday guys, and M.I.K.E. is coming back on March 24th!!


Posted by RobbyG. on Feb-21-2006 04:20:

Ive been to several parties at VIVA that you guys have thrown and was NEVER dissappointed ...great job to all you guys and hopefully I'll go back to another great VIVA event


Posted by Euphorica on Feb-21-2006 04:25:

WOW. Congrats (again) and goodluck! I hope to see great things from you guys and would love to give a hand if you need it.


Posted by Shade on Feb-21-2006 04:49:

While I was only at a few of the nights with Paradigm over there, I definitely had the time of my life during every night, thank you to Paradigm for all of your amazing work at Viva. Words can't even describe how at home and comfortable I felt over there, I think I owe that thanks especially to Aaron who on New Years (as one example) went out of his way to make things amazing. Thank you again to all of you, I look forward to more events in all locations (though they may not be as convenient as Viva) and count on my being at MIKE on the 24th!



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