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school question: difference between marketing/advertising??

I want to go to school for one of the two, but i dont really know what is what.

i think i have the brain for this sorta stuff, minipulating childrens brain to want to buy stuff or w/e...but i dont know what the differences are...and i'm too lazy to google it. tell me oh great cor which is what.

marketing= number crunching

advertising= demographic crunching


i think

If you don't even know the difference then no, you don't have the brain for that sorta stuff.

And if you can't even bother googling then you're going to flunk out anyway...

marketing tells the advertising people who they should focus on

marketing is the umbrella in which advertising belongs under.

Look it up.


They are both totally different things. And I'm sorry but I have to totally agree with Mr Mistery on this one.

I realize you may not know what the differences are but at least try to look it up ffs :P


google and wiki can be your friends.

so i figured out (no thanks to yous) that advertising is the artsy shit..i figured so

marketing is following trends and what not and they tell the engineers to do what they think they should do..etc.

i wonder if i should go to school /thinks

quote:

Originally posted by BTG so i figured out (no thanks to yous) that advertising is the artsy shit..i figured so marketing is following trends and what not and they tell the engineers to do what they think they should do..etc.

Oh I could have told you what the differences were but just like you I'm lazy

quote:

Originally posted by BTG i wonder if i should go to school /thinks

What is it you really want to do. If you can figure that out you're golden

Knowing your reputation with education... don't even bother.

quote:

Originally posted by jdat What is it you really want to do. If you can figure that out you're golden

it'd be better than driving a forklift. and i'm not stupid or anything...though i may seem like it on ta. but w/e

i think i want advertising, because i like creativeness and what not in a job. but my only question is the idustry already full of people like me who want to make commercials because they think it's easy,.

quote:

Originally posted by Mr.Mystery Knowing your reputation with education... don't even bother.

lol pwned

Advertising deals with getting a companies message across to their target audience on a certain product or service.

Marketing's job is to identify the needs and wants of consumers and satisfy them.

I'd take marketing if I were, since it's a little more broad and you'll take advertising as part of marketing anyways. Be prepared to do lots of presentations though.

quote:

Originally posted by BTG it'd be better than driving a forklift. and i'm not stupid or anything...though i may seem like it on ta. but w/e i think i want advertising, because i like creativeness and what not in a job. but my only question is the idustry already full of people like me who want to make commercials because they think it's easy,.

The industry can defined in two major ways:

-freelancers ( working from home what not ) or independent companies contracting for others

-working inhouse.

The business of advertising is in continuous revival and slump. You just have to know when to catch the wave.

You also need to define what medium in advertising you want to go in. It is rather large, consists of graphic designers, film people, writers, etc etc the list is huge

quote:

Originally posted by jdat The industry can defined in two major ways: -freelancers ( working from home what not ) or independent companies contracting for others -working inhouse. The business of advertising is in continuous revival and slump. You just have to know when to catch the wave. You also need to define what medium in advertising you want to go in. It is rather large, consists of graphic designers, film people, writers, etc etc the list is huge

thank you jdat. you've been very helpful. even though i coulda googled it.

quote:

Originally posted by BTG thank you jdat. you've been very helpful. even though i coulda googled it.

Sounds like you're mocking me bastard

quote:

Originally posted by jdat Sounds like you're mocking me bastard

no. your help is appriciated more so than say mrs.mystery..who always seems like she's on her rag. duno why...

quote:

Originally posted by BTG no. your help is appriciated more so than say mrs.mystery..who always seems like she's on her rag. duno why...

would you like for me to send you some ebooks on advertising and stuff like that?

Advertising basically deals with direct selling and exposing a particular product or service to the target market using mediums like television, radio, magazines, internet etc.

Marketing though is much broader area which covers not only deals with direct selling but public relations, communications, builing customer relationships, understanding the psychology of the consumers, understanding a company's internal workings and informing th target audience about how the company works - bringing to the target audience into their evoked set...

By evoked set I mean,

hmm, let me give you an example,

if I say 'shoes',the first few things which would come to my mind is Nike, Reebok, Adidas......

Thus, Nike, Reebok etc...would be in our evoked set and the respective companies have done good marketing.

In a line:

If I am advertising, I would sell you my product, I would say thank you and then I would not care if you die tomorrow.

But, if I am marketing, then I would sell you my product, I would say thank you very much but I want you to live safely and happily because tomorrow I would want to screw some more money out of you!

Ahhh the good old days when I did economics at school...

Loved this question.. i could essay it for hours...

quote:

Originally posted by adi26 Advertising basically deals with direct selling and exposing a particular product or service to the target market using mediums like television, radio, magazines, internet etc. Marketing though is much broader area which covers not only deals with direct selling but public relations, communications, builing customer relationships, understanding the psychology of the consumers, understanding a company's internal workings and informing th target audience about how the company works - bringing to the target audience into their evoked set... By evoked set I mean, hmm, let me give you an example, if I say 'shoes',the first few things which would come to my mind is Nike, Reebok, Adidas...... Thus, Nike, Reebok etc...would be in our evoked set and the respective companies have done good marketing. In a line: If I am advertising, I would sell you my product, I would say thank you and then I would not care if you die tomorrow. But, if I am marketing, then I would sell you my product, I would say thank you very much but I want you to live safely and happily because tomorrow I would want to screw some more money out of you!

I like your answer. I'm a marketing major, but I ultimately want to get into advertising. Unfortunately the program at our school is geared towards the sales/PR aspect of marketing, rather than advertising. To illustrate my point, Personal Selling is a required class in the Marketing curiculum whereas Advertising is only an elective. I'm most likely going to grad school learn more about the ad industry.

Some more advice for BTG...advertising isn't just the "creative" part such as creating print ads or commercials. Account managing and media buying are very important functions in an ad agency, so you don't have to be a great artist in order to work at an ad agency.

Advertising is just one aspect of marketing, which is a much broader field.

This is off topic.. but i really like that selection u got there A.J. enjoying the house tunes .

quote:

Originally posted by Mr.Mystery Knowing your reputation with education... don't even bother.

el mao

quote:

Originally posted by AstralNrg This is off topic.. but i really like that selection u got there A.J. enjoying the house tunes .

thanks mate!

PM me if you want me to send some good music your way or just give u some recommendations

Advertising is a portion of marketing, but both have vital departments to make the whole. Marketeing/Advertising has two basic fields, creative and sales. Creative is creates the marketing/advertising piece for some company which sales has sold/marketed the advertising too. Sales is the business side to advertising/marketing which also has it's umbrella of departments. actually making the sales (sales rep) analyzing/researching how the sales piece is doing against its competitors (market share percentages). same goes for the creative side, it also has it's own umbrella of positions - graphic artist, production manager, print associates. it really depends on where you want to go in school, although I do suggest the best application to any position is to learn business, even if you are fully creative having a business minor or MBA makes your creative touch a stronghold when you market yourself to potential employers.

i graduated with a bs in management in information systems, i've used my technical skills to help analyze business (minus the physical number crunching because i make the computer do it for me) and i'm currently going through the MBA process.

good luck oh yea and your future in corporate america has one sole creed - having a job in corporate america isn't about having to do hard work the work is really easy, having a job is learning to put up with people's bullshit...that is learning to deal that's what college should teach you

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