Wrigley's spends millions to prove chewing gum is healthy

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-- Wrigley's spends millions to prove chewing gum is healthy

Posted by komodo9 on Mar-29-2006 07:54:

Wrigley's spends millions to prove chewing gum is healthy

For over 100 years Wrigley's Gum has contended the benefits of chewing were "just plain common sense", however now Wrigley's has decided to launch a multi-million dollar, multi-year campaign to scientifically prove that chewing gum is indeed good for you. Wrigley's has always been pushing the limits of traditional bubblegumhood, with their oral-care gum netting over $1.4 billion a year. However all new product launches have not been so successful; in 2003 they halted production on the flopped "Surpass", an antacid gum. With studies focusing on stress and weight management, cognition, and focus, we'll see just what Wrigley's comes up with at the end of this campaign.

Source Link: http://www.usatoday.com/tech/scienc...institute_x.htm
Trackback: http://komodo9.blogspot.com/2006/03...s-to-prove.html

Posted by wrzonance on Mar-29-2006 08:06:

YES!

GOD I NEED SOME GUM SO BAD!

I HAVE SUCH A FAB JACKET ON I NEED SOME GUM SO I CAN GIVE PEOPLE COOL LOOKS IN MY FAB JACKET AND SUNGLASSES AS I CHEW MY GUM BRAD PITT STYLE.

/end caps

Posted by Donkeyness on Mar-29-2006 08:28:

After all that they'll probably end up with some stupid results like...

"Extensive study and research shows that Wrigley's chewing gum is less healthy than carrots...but much much healthier than the Ebola Virus!"

Posted by THE_Chris on Mar-29-2006 15:42:

I bet they wont mention the fact that a large number of people are having jaw problems from constant chewing.

Posted by Boomer187 on Mar-29-2006 15:44:

Its great to see companies really grasping the scientific process by starting with their conclusion and working backwards. I think einstein said if the facts don't fit the theory, change the facts.

Posted by Sean Cassidy on Mar-29-2006 19:56:

doublemint twins what what!

Posted by The 3am Junkie on Mar-30-2006 00:10:

quote:
Originally posted by Boomer187
Its great to see companies really grasping the scientific process by starting with their conclusion and working backwards. I think einstein said if the facts don't fit the theory, change the facts.

OMG Kuhn oh the paradigm1!!!