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New Beverage survey

Hey guys. We are doing an assignment for a new alcoholic beverage. Part of this assignment is to survey people to gather information that will be used in the creation of this beverage.

I'd appreciate it if you guys could take a couple of seconds and fill out some answers to this...obviously you can't circle so just write out the best answer.


THANKS!!!!




New Beverage Survey

Instructions: Please circle all answers that apply to you. If you choose other, please state where.

Demographics

Gender: M F

Age: 18-25 26-35 36-45 50+

Income: <$20,000 $20-35,000 $35-50,000 $50,000+

Family status: Single Relationship Married Parent


Specific Questions

1. Do you drink alcoholic coolers?

Yes No

2. How would you rate health benefits as important factors when choosing a beverage?

1 2 3 4 5

3. How much would you typically spend on a 4 pack of coolers?

<$8.00 $8.00-$8.50 $8.50-$9.00 $9.00+

4. What is most important to you when choosing a beverage?

Price Taste Brand Advertising Packaging

5. Where do you purchase your coolers?

LCBO Bars/Clubs ther: _____________

6. Would you drink a health based alcoholic cooler?

Yes No


Comments and Suggestions

Doh! I just drew all over my screen!

Thanks alot!

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: <$20,000 Family status: Single (shouldnt this be marital status?) Specific Questions 1. Do you drink alcoholic coolers? Yes 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? <$8.00 (who buys 4 packs?) 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO Bars/Clubs <--both? 6. Would you drink a health based alcoholic cooler? Yes (remember Vbase??) Comments and Suggestions i got an old campaign i did for a mkt class in 1st yr i can give u

quote:

Originally posted by Stingray Doh! I just drew all over my screen! Thanks alot!

dumbass

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: <$20,000 Family status: Single Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 2 3. How much would you typically spend on a 4 pack of coolers? $8.00-$8.50 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? Yes

New Beverage Survey

Instructions: Please circle all answers that apply to you. If you choose other, please state where.

Demographics

Gender: male

Age: 18-25

Income: undisclosed.

Family status: Single

Specific Questions

1. Do you drink alcoholic coolers?

Yes

2. How would you rate health benefits as important factors when choosing a beverage?

1 (assuming its alcohol im already poisoning my body)

3. How much would you typically spend on a 4 pack of coolers?

<$8.00

4. What is most important to you when choosing a beverage?

Taste

5. Where do you purchase your coolers?

LCBO

6. Would you drink a health based alcoholic cooler?

Yes


Comments and Suggestions

Oh, offer free samples if you're doing this on the street just to make sure people know what they're being asked about.

Also contact me as to where and when you will be offering free samples.

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: $20-35,000 Family status: Single Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? <$8.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO Bars/Clubs both 6. Would you drink a health based alcoholic cooler? No

Re: New Beverage survey

quote:

Originally posted by samhouse Hey guys. We are doing an assignment for a new alcoholic beverage. Part of this assignment is to survey people to gather information that will be used in the creation of this beverage. I'd appreciate it if you guys could take a couple of seconds and fill out some answers to this...obviously you can't circle so just write out the best answer. THANKS!!!! New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: $20-35,000 Family status: Relationship Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 4 3. How much would you typically spend on a 4 pack of coolers? <$8.00 4. What is most important to you when choosing a beverage? Price Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? No Comments and Suggestions

New Beverage Survey

Instructions: Please circle all answers that apply to you. If you choose other, please state where.

Demographics

Gender: Male

Age: 18-25

Income:

Family status: Relationship


Specific Questions

1. Do you drink alcoholic coolers?

Yes /occasionally, don't drink often to be honest

2. How would you rate health benefits as important factors when choosing a beverage?

1

3. How much would you typically spend on a 4 pack of coolers?

$8.00-$8.50

4. What is most important to you when choosing a beverage?

Taste

5. Where do you purchase your coolers?

LCBO Bars/Clubs ther: _stores____________

6. Would you drink a health based alcoholic cooler?

Yes No lol. How do you want to make alcohol healthy? I think I'd assume it to fake and most likely not buy it because of that. So no.

New Beverage survey

New Beverage Survey

Instructions: Please circle all answers that apply to you. If you choose other, please state where.

Demographics

Gender: M

Age: 18-25

Income: $150,000

Family status: Relationship


Specific Questions

1. Do you drink alcoholic coolers?

No

2. How would you rate health benefits as important factors when choosing a beverage?

5

3. How much would you typically spend on a 4 pack of coolers?

$9.00+

4. What is most important to you when choosing a beverage?

Taste

5. Where do you purchase your coolers?

LCBO Bars/Clubs

6. Would you drink a health based alcoholic cooler?

No

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 26-35 Income: <$50,000+ Family status: Married Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? n/a 4. What is most important to you when choosing a beverage? n/a 5. Where do you purchase your coolers? n/a 6. Would you drink a health based alcoholic cooler? No Comments and Suggestions

How does one make an alcoholic beverage healthy?

Demographics

Gender: M

Age: 18-25

Income: <$20,000

Family status: Single


Specific Questions

1. Do you drink alcoholic coolers?
Yes

2. How would you rate health benefits as important factors when choosing a beverage?
2 (5 being very important)

3. How much would you typically spend on a 4 pack of coolers?
$8.50-$9.00

4. What is most important to you when choosing a beverage?
Taste Brand (both)

5. Where do you purchase your coolers?
LCBO Bars/Clubs (both)

6. Would you drink a health based alcoholic cooler?
No (because it would be a gimick)

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: $50,000+ Family status: Single Specific Questions 1. Do you drink alcoholic coolers? rarely 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? yes Comments and Suggestions

Re: New Beverage survey

New Beverage Survey

Male

26-35

$50,000+

Relationship (assuming you don't mean 'common law' by that, in which case I'd be single).


Specific Questions

1. Do you drink alcoholic coolers?
Yes

2. How would you rate health benefits as important factors when choosing a beverage?

4

3. How much would you typically spend on a 4 pack of coolers?

$8.00-$8.50

4. What is most important to you when choosing a beverage?

Taste

5. Where do you purchase your coolers?

LCBO

6. Would you drink a health based alcoholic cooler?

Yes

Comments and Suggestions

- less sugar and acid would be good...coolers seem to be notorious for gut rot vs. other alcoholic beverages

Re: New Beverage survey

quote:

Originally posted by samhouse Hey guys. We are doing an assignment for a new alcoholic beverage. Part of this assignment is to survey people to gather information that will be used in the creation of this beverage. I'd appreciate it if you guys could take a couple of seconds and fill out some answers to this...obviously you can't circle so just write out the best answer. THANKS!!!! New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 26-35 Income: $50,000+ Family status: Single Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? <$8.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? Yes Comments and Suggestions

Thanks everyone so far....keep those results coming in if you can.
I'd say more but it may or may not skew the results of the survey so untill then I can't really answer any questions like "how does one make an alcoholic cooler healthy".

It is an assignment for school so its all conceptually speaking rather than proven if that helps..

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: <$20,000 Family status: Single Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? <$8.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO Bars/Clubs Other: _____________ <- N/A to me 6. Would you drink a health based alcoholic cooler? No Comments and Suggestions

Re: New Beverage survey

quote:

Originally posted by samhouse Hey guys. We are doing an assignment for a new alcoholic beverage. Part of this assignment is to survey people to gather information that will be used in the creation of this beverage. I'd appreciate it if you guys could take a couple of seconds and fill out some answers to this...obviously you can't circle so just write out the best answer. THANKS!!!! New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 18-25 Income: $50,000+ Family status: Single Specific Questions 1. Do you drink alcoholic coolers? No 2. How would you rate health benefits as important factors when choosing a beverage? 2 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Price 5. Where do you purchase your coolers? LCBO Bars/Clubs 6. Would you drink a health based alcoholic cooler? No Comments and Suggestions

Re: New Beverage survey

quote:

Originally posted by samhouse Hey guys. We are doing an assignment for a new alcoholic beverage. Part of this assignment is to survey people to gather information that will be used in the creation of this beverage. I'd appreciate it if you guys could take a couple of seconds and fill out some answers to this...obviously you can't circle so just write out the best answer. THANKS!!!! New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: M Age: 26-35 Income: $50,000+ Family status: Relationship Specific Questions 1. Do you drink alcoholic coolers? Yes 2. How would you rate health benefits as important factors when choosing a beverage? 4 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO + Bars/Clubs 6. Would you drink a health based alcoholic cooler? Yes Comments and Suggestions

Re: Re: New Beverage survey

quote:

Originally posted by Moral Hazard How does one make an alcoholic beverage healthy?

the same way milk, most cereal and white bread is "healthy"...fortify the shit out of it

I'm a bit surprised no one has really played this angle...I mean, sure it's cheaper to just bottle something with sugar, caffeine, booze and colour/flavour.

but why not toss in some vitamins and minerals...crap like vitamin C is *dirt* cheap and then you can call it "healthy"

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: F Age: 18-25 Income: $20-35,000 Family status: Single Specific Questions 1. Do you drink alcoholic coolers? Yes 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? Yes

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: F Age: 18-25 Income: <$20,000 Family status: Relationship Specific Questions 1. Do you drink alcoholic coolers? Yes 2. How would you rate health benefits as important factors when choosing a beverage? 2 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO 6. Would you drink a health based alcoholic cooler? Yes Comments and Suggestions

Re: New Beverage survey

New Beverage Survey

Instructions: Please circle all answers that apply to you. If you choose other, please state where.

Demographics

Gender: Female
Age: 18-25
Income:
Family status: Single

Specific Questions
1. Do you drink alcoholic coolers? Yes
2. How would you rate health benefits as important factors when choosing a beverage? 2
3. How much would you typically spend on a 4 pack of coolers? $8.50 - $9.00
4. What is most important to you when choosing a beverage? Taste
5. Where do you purchase your coolers? both
6. Would you drink a health based alcoholic cooler? Yes (if it tasted good)

Re: New Beverage survey

quote:

Originally posted by samhouse New Beverage Survey Instructions: Please circle all answers that apply to you. If you choose other, please state where. Demographics Gender: Female Age: 18-25 Income:$20-35,000 Family status: Relationship/Parent Specific Questions 1. Do you drink alcoholic coolers? Yes 2. How would you rate health benefits as important factors when choosing a beverage? 1 3. How much would you typically spend on a 4 pack of coolers? $8.50-$9.00 4. What is most important to you when choosing a beverage? Taste 5. Where do you purchase your coolers? LCBO Bars/Clubs 6. Would you drink a health based alcoholic cooler? Yes (Depending on taste)

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