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-- David Morales in todays Metro
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Posted by smuncky on Apr-24-2006 16:31:

David Morales in todays Metro

quote:
DJ spins into T.O.


Name: David Morales
Occupation: DJ

International dance music producer and veteran DJ David Morales is on a non-stop trek around the world with one mission in mind: getting partygoers on their feet.

His latest stop is Toronto with the April 29 launch of Sonic, a new after-hours nightclub he�s spearheading with local DJ Nevio Persia.

�I�ve spun at the old space before and I saw it�s potential,� says Morales, who after 31 years of spinning and winning a Grammy, ranks as one of the world�s top mix masters.
In addition to running his own label, Def Mix Productions, he has remixed the sounds of musical giants like Whitney Houston, Janet Jackson and his personal favourite, Mariah Carey.

�She�s a workaholic like me,� notes Morales, who takes credit for giving Carey club credibility when he transformed her 1995 pop hit Fantasy into a high-energy house anthem.

From then on, he�s remixed a string of Carey hits for the club: My All, Honey, It�s Like That, and her latest release, Say Something.

In addition to having spawned one of the biggest dance hits last year with How Would You Feel, the Brooklyn, N.Y., native is also known to ravers in Montreal with his club Stereo, praised for its simplistic, intimate setting and impeccable surround-like sound system.

Those features are echoed in Sonic, his second major business move in Canada.

�I�m not afraid of the competition because there is no competition. I have the best sound system and my name is money,� says Morales, who flew into town last week with bags under his eyes to personally supervise the finishing touches to his investment, which has clearly cost a mint in renovations.

The space, which has gone through three name changes in three years (from Boa to 270 Spadina to Sonic), is now decked out with a Moroccan-themed interior � a stark contrast with its rather odd location, the heart of downtown Chinatown.

Even more odd is that the space used to be a Chinese theatre, but thanks to the DJing duo, the floors have been levelled with sound-absorbing hardwood. �I love the location, and besides, I can always get the best Chinese food,� says Morales.



http://www.metronews.ca/worksmart_news.asp?id=15621


Posted by jon jon on Apr-24-2006 16:38:

quote:
�I�m not afraid of the competition because there is no competition"



Posted by preppie chick on Apr-24-2006 16:40:

he's really.


Posted by WorkinTheFloor on Apr-24-2006 16:41:

Actually my fav line was

"I have the best sound system and my name is money"


Posted by jon jon on Apr-24-2006 16:43:

haha cue Jeff in 5..4...3....2


Posted by Mako on Apr-24-2006 16:44:

quote:
Originally posted by WorkinTheFloor
Actually my fav line was

"I have the best sound system and my name is money"


Oh that's what he meant, I was going to start calling him DJ Money Morales..-_- *badoom tish*


Posted by jon jon on Apr-24-2006 16:48:

quote:
"my name is money"




his name should be "PR nightmare"


Posted by Skipper on Apr-24-2006 17:07:

quote:
�I�m not afraid of the competition because there is no competition. I have the best sound system and my name is money,� says Morales.


*puke*


Posted by DigDeep on Apr-24-2006 17:22:

quote:
Originally posted by jon jon
haha cue Jeff in 5..4...3....2


�I love the location, and besides, I can always get the best Chinese food,�

lol

wicked.


Posted by *~LiSa-LoO~* on Apr-24-2006 17:34:

quote:
Originally posted by Skipper
*puke*


I have high expectations for Sonic, but I agree...those two sentences made me puke.


Posted by VERTiG0 on Apr-24-2006 17:39:

Confidence++






...or is that cockiness?


Posted by KaiLee on Apr-24-2006 17:54:

quote:
Originally posted by jon jon


his name should be "PR nightmare"


Haha agreed


Posted by DigDeep on Apr-24-2006 17:56:

quote:
Originally posted by VERTiG0
Confidence++






...or is that cockiness?


both.


Posted by 5hiftn6ears on Apr-24-2006 17:58:

He's total Hollywood....I like the arrogance


Posted by Skipper on Apr-24-2006 18:04:

To me the article makes it seem like he is impassioned by profit, not music, even though his credentials are clearly listed.

It's incredible how a single quote can throw an entirely new slant on an interview/article.


Posted by shanny on Apr-24-2006 18:22:

I highly doubt that any people who would want to go to sonic would be turned off by those comments, so I'm sure David's not too worried about it.


Posted by Cuzo on Apr-24-2006 18:27:

I'm sure with the Brooklyn accent it prob sounds pretty cool.


Posted by Skipper on Apr-24-2006 18:39:

quote:
Originally posted by shanny
I highly doubt that any people who would want to go to sonic would be turned off by those comments, so I'm sure David's not too worried about it.


It's an article in the metro...I'm sure it's being read by people who have no clue about Sonic or even house music, so it could be a first impression for many.


Posted by Wyndham on Apr-24-2006 18:47:

quote:
Originally posted by *~LiSa-LoO~*
I have high expectations for Sonic, but I agree...those two sentences made me puke.


why? its the truth...just not sugar coated for everyone


Posted by Wyndham on Apr-24-2006 18:57:

quote:
Originally posted by Skipper
It's an article in the metro...I'm sure it's being read by people who have no clue about Sonic or even house music, so it could be a first impression for many.


a first impression to people who have no clue about the music nor will probably ever go to the club?


Posted by jon jon on Apr-24-2006 19:19:

quote:
Originally posted by Wyndham
why? its the truth...


LMFAO

bullshit it's the truth, he has serious fucking competition (some of the toughest in the world), his stereo system is yet to be proven, and his name means fuck all to me.


Posted by rabbitjoker on Apr-24-2006 19:25:

quote:
Originally posted by jon jon
bullshit it's the truth, he has serious fucking competition (some of the toughest in the world), his stereo system is yet to be proven, and his name means fuck all to me.


Did someone shit in your cornflakes today?


Posted by jon jon on Apr-24-2006 19:28:

hah not at all, RJ it's hardly the truth, c'mon fack. I appreciate what Sonic is trying to do, but Morales' is talking crazy talk.


Posted by Skipper on Apr-24-2006 19:31:

quote:
Originally posted by Wyndham
a first impression to people who have no clue about the music nor will probably ever go to the club?


The current scene will, for the most part, eventually get old and stop going out to after hours. If any venue is going to be successful long term, it needs to try to interest people who normally don't have any interest/knowledge about the club or the EDM scene. It is these people who will replace the current partiers as they get older.

Articles like this - in a publication such as the metro which has a HUGE readership - is more of an advertisement than it is an interview.


Posted by DigDeep on Apr-24-2006 19:33:

quote:
Originally posted by Skipper
The current scene will, for the most part, eventually get old and stop going out to after hours.



true, but for every old foggie who decides to hang up their afterhours career, there will be a young buck, fresh on his way from his days of all ages and mainstream that will step in their place.

(now more than ever with the crossover EDM is making into the mainstream these days)


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