Extended Play (interview w/ David Morales in Eye)

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-- Extended Play (interview w/ David Morales in Eye)

Posted by DigDeep on Apr-27-2006 14:14:

Extended Play (interview w/ David Morales in Eye)

Extended Play (from eyeweekly.com)

DAVID MORALES
With Frankie Knuckles, Nevio. Sat, April 29 at the opening of Sonic, 270 Spadina Ave. $30 from Priape, Ticketbreak.com. $40 at the door.

There's palpable frustration where a lot of Toronto DJs, promoters and club-goers are concerned. "We need new spaces!" seems to be the most common refrain as venue after venue closes (or goes the snooty bottle-service route), the "entertainment district" grows more grotesque and warehouse parties are shut down more frequently.

Brooklyn DJ/producer David Morales -- who has played dozens of Toronto events since debuting here at the Twilight Zone in 1985 -- has his take on what we're facing.

"You don't have a real quality space in Toronto where everybody unites, where it's not ego or fashion, where people specifically go to hear music on a great system with great lighting and where it's warm with no aggression."

The Grammy award winner and 31-year turntable veteran is sitting across from me in an office at Sonic, the club that he and local DJ/entrepreneur Nevio Persia are opening at 270 Spadina Ave., the former home of Boa-Redux. It will be the second Canadian club that the jet-setting Morales co-owns, with Montreal's Stereo being the first, and serving as inspiration for Sonic.

"Canada just draws me," Morales laughs. "When I started at Stereo seven years ago, it was as a monthly resident DJ. I never intended to co-own it. With Sonic, it just seemed right to do. I called Nevio to say, 'I want to be your partner. I want to do this place. It has character, but let's take it to a whole new level.' For me, that meant taking it back to square one, designing from scratch and making changes like levelling the floor and laying down beautiful wood, and putting in dynamic lighting. Too many after-hours venues look sketchy -- cold and dark as opposed to a room filled with colours and warmth."

Walking through the venue, I was impressed with the approach. The main room is now welcoming, with hardwood floors throughout and the tiers feeling more connected than ever. Gone is the awkward stage, while a custom-designed sound system and extensive, Dymax-designed lighting have been added. Perhaps best of all, the DJ booth now sits closer to the dancefloor.

"Now we're in the party," Morales enthuses. "It takes it to a more personal level. For me, running a club is like inviting somebody to my home. It's about making a difference. We want to emphasize what we're offering people as opposed to relying on a DJ's name and draw for example. We want good, happy, festive music, and to be the place in town that everybody who loves to go out wants to be at. From the minute they come -- from security, down the line -- they should feel positive, like they're going to one big loft party. I feel like we're about to turn the page in Toronto clubbing, and put it on a different scale."

Aiding in the vision is a top-notch team of T.O. clubbers, including booker Carey Britt and promoters/hosts Jennstar, Gairy Brown and Gavin Bryan. Sonic will operate as an unlicensed, after-hours venue, with house music as the main focus. The team of resident DJs includes Morales and Nevio, and heavy-hitters including Chus & Ceballos, Honey Dijon, Victor Calderone, Stephan Grondin and locals Sean Miller and Cajjmere Wray.

There's no doubt that Sonic will be a significant addition to our clubscape, providing a new home for mature, mixed crowds of music lovers. Morales is, however, aware that some will cynically hold on to memories of what has come before at 270 Spadina and assume Sonic will merely bring more of the same.

"I'm going to erase that memory in a second," he says with a grin. "I'm looking to go way beyond what was here. We're going to make a statement. A big one. I'm sure there are folks in Toronto who are ready for a change.

EMAIL DBENSON eye.net

Posted by DigDeep on Apr-27-2006 14:19:

Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by DigDeep
The team of resident DJs includes Morales and Nevio, and heavy-hitters including Chus & Ceballos, Honey Dijon, Victor Calderone, Stephan Grondin and locals Sean Miller and Cajjmere Wray.

Posted by The Highroller on Apr-27-2006 14:21:

Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by Floorwhore
Chus & Ceballos, Honey Dijon, Victor Calderone, Stephan Grondin and locals Sean Miller and Cajjmere Wray.

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOMG!!! C&C, Honey, Victor & St�phan Grondin as residents? I don't think I'll ever need to go to any other night club in this city again.

edit: You guys have no idea how good St�phan Grondin is. Upon finding out BenB's set times, I was disspointed that this unknown name had a prime-time slot. It turns out that his set was so good that he made everyone else that played at BenB look stupid. This is coming from one of the biggest Dish fans ever. The biggest Dish fan ever (mindspin) said the same thing. Grondin will be perfect for this club. I can't wait to see him!

Posted by DigDeep on Apr-27-2006 14:25:

Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by The Highroller
St�phan Grondin

i knew you and RJ would flip.

lol

Posted by mushyflowa on Apr-27-2006 14:29:

i was just wondering whether i should go to til.. to see calderone but fuck it.. i rather wat a bit more to see him in a real club where hes gonna give it all.. and dance with a crowd who appreciates house as much as i do..

lawler should reside there :P

fuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuck.. with residents ke those why the need to go to montreal.. those house warriors.. ok fine i'm getting to cheesier :P

Posted by Skipper on Apr-27-2006 14:30:

I haven't heard Stephan Grondin for years, but when I first started partying, we used to schedule our trips to fly around his appearances there. One of the best DJs to ever play @ that club for sure.
I'm almost ashamed to admit how much I used to rock out to X-Union's remix of Malina - by your side.
Also, Calderone did an essential mix years ago that was slamming. At least I think it was an EM.

Posted by DigDeep on Apr-27-2006 14:32:

quote:
Originally posted by Skipper
I haven't heard Stephan Grondin for years

i've never heard this guys stuff, but all i know is he is the name that kept coming up in discussions from BeB this year. he had the sleeper and potential set of that party from what i hear.

Posted by MKpacha on Apr-27-2006 14:33:

I'm thinking Sonic will be my new home for saturdays....yay another club I can dress up for!

Posted by DigDeep on Apr-27-2006 14:39:

Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by The Highroller
edit: You guys have no idea how good St�phan Grondin is. Upon finding out BenB's set times, I was disspointed that this unknown name had a prime-time slot. It turns out that his set was so good that he made everyone else that played at BenB look stupid. This is coming from one of the biggest Dish fans ever. The biggest Dish fan ever (mindspin) said the same thing. Grondin will be perfect for this club. I can't wait to see him!

your edit has left me quite intrigued.

Posted by Grinder on Apr-27-2006 14:50:

Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by The Highroller
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOMG!!! C&C, Honey, Victor & St�phan Grondin as residents? I don't think I'll ever need to go to any other night club in this city again.

edit: You guys have no idea how good St�phan Grondin is. Upon finding out BenB's set times, I was disspointed that this unknown name had a prime-time slot. It turns out that his set was so good that he made everyone else that played at BenB look stupid. This is coming from one of the biggest Dish fans ever. The biggest Dish fan ever (mindspin) said the same thing. Grondin will be perfect for this club. I can't wait to see him!

Hell yes. He was SICK at BeB. Again, Graham knows best, so everyone better listen.

Posted by Skipper on Apr-27-2006 15:05:

quote:
Originally posted by Floorwhore
i've never heard this guys stuff, but all i know is he is the name that kept coming up in discussions from BeB this year. he had the sleeper and potential set of that party from what i hear.

I've heard Grondin quite a few times and is probably the one I'm most interested to hear at Sonic. Obviously my musical tastes have shifted but I have some fond memories of his sets.

Posted by infinity HiGH on Apr-27-2006 15:08:

Re: Re: Extended Play (interview w/ David Morales in Eye)

Posted by The Highroller on Apr-27-2006 15:08:

Re: Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by buffaloferryfan
Hell yes. He was SICK at BeB. Again, Graham knows best, so everyone better listen.

Haha. Thanks buddy. He's right though - any time I say that a house DJ must be seen, a mindblowing set can almost always be guaranteed.

You would all be wise to see every DJ on that list's first appearance at Sonic.

Posted by The Highroller on Apr-27-2006 15:11:

quote:
Originally posted by MKpacha
I'm thinking Sonic will be my new home for saturdays....yay another club I can dress up for!

If it's your new home for Saturdays, I'll be seeing you there a lot.

Re: dressing up - If you are talking about 5-inch pumps, you may want to reconsider that for this club. You'll be taken out in a stretcher.

Disclaimer: The only girl that can pull off shoes like that in an afterhours is Nada. But Nada is a whole different story. :P

Posted by StereoPrincess on Apr-27-2006 15:14:

Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by The Highroller
St�phan Grondin

WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOT!

Posted by DigDeep on Apr-27-2006 15:24:

Re: Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by StereoPrincess
WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOT!

Grodin is the new black

Posted by jon jon on Apr-27-2006 15:47:

Re: Re: Re: Re: Extended Play (interview w/ David Morales in Eye)

quote:
Originally posted by Floorwhore
Grodin is the new black

bababa is the new hahahha

and single is the new married!

Posted by Tribesman on Apr-27-2006 15:53:

Stephan Grondin....

The most underrated DJ in Canada.... I've had the opportunity to hear him many times at Stereo and his sets are flawless.... not one bad track all nite, making trips to the washroom Mission Impossible...

Posted by DigDeep on Apr-27-2006 15:56:

Re: Stephan Grondin....

quote:
Originally posted by Tribesman
making trips to the washroom Mission Impossible...

actually makes the trips to the washroom more enjoyable, nothing like the 'ol head-bobbin' wiz...... although, it could get messy depending on how good the song is. definately not an act you can do 'hands in the air' with (although, im sure shit'n'bears has mastered it by now)

Posted by Plump Funk on Apr-27-2006 22:32:

ok i cant wait to party at that place. bring on saturday.
one question i have is, are big name bookings at Stereo gonna be conflicting with the ones at Sonic?