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-- commercialism?


Posted by OLi_A on Apr-12-2002 08:53:

commercialism?

personally i would hate for trance to go commercial in australia but why do i (and most others) think this?
is it because we want to have this little genre to ourselves?
i know that i would love to have more ppl around me to talk about trance to but if it goes mainstream i might look elsewhere because thats what ive done in the past
i know when r&b went mainstream here i felt it lost that something so i ditched it, but thats just me. tell me what you think about htis


Posted by jeronemango on Apr-12-2002 09:08:

trance going commercial in australia ,, i dont think so,, it comes and goes like when ATB 9pm came out everyone was into this cheesy shite i dont call that trance,, when someone asks me what i listen to they will always answer with "ahhh that darude,atb style" i just laugh and give them a tiesto ,corsten cd and say thats what im on about then they usually get hooked.. ive converted many of my friends to trance and they cant get enough.. i dont think its a concern as only cheesy stuff is geting air play at the moment... Australia is not like europe,, over there its a tradition here its not.. there are to many beer drinking band lovers over here ...

the only good thing about trance breaking through would be more dj tours down here,, sure we get big names but it would be nice if some well known djs were resident djs over here ..


Posted by Ves on Apr-12-2002 11:20:

I wouldn't like trance to go commercial in Australia. I've always maintained that if a certain style of music were to become part of the mainstream, it would lose a certain quality about it. I don't know whether the music itself actually deteriorates to cheesy shite by being commercial; or if this is just a psychological matter, and I just think that the music is crap because it�s commercial... But, being a school student, I am exposed to many pop fiends I think quality trance would be wasted on anyway. I guess they are the people who my friends and I consider �beyond education�. That�s just my way of thinking though...eheh...

I�ve converted some friends to dance... but not trance, not many of them know what trance is. But, yes, when I do come across the occasional trance addict, I get quite excited.

Hmmm... yes, I can see the advantages of trance becoming more popular. Resident DJs would be brilliant!

Anyway... that�s just my point of view.


Posted by Tak on Apr-13-2002 07:28:

Thumbs down

trance shouldn't go commoercial, it'll ruin the image with crap songs (PPK - Ressuerection), keep it underground where it should be.
let the ignorant live in bliss.
let the rightious ever go forth knowing that they are truley the rightious.


Posted by ascension on Apr-13-2002 13:19:

i think as far as electronic music goes, trance and house are the two genres that cross over the most with commercial music... u can see that with songs like ressurection, better off alone, saltwater...

theres always been that stigma attatched to trance by lovers of "underground" electro music (drum and bass, breaks..) that trance is cheese cos its melodic, and that pisses me off quite frankly.

trance wont go mainstream... most ppl cant stand the DOOF DOOF DOOF DOOF of the bass...


Posted by euphoria attack on Apr-15-2002 09:21:

atm, the idea most people have of trance is darude/atb - ie commercial crap

so i suppose in a way it is already commercialised which is not nice

but that's becuase nobody has listened to the real trance yet (goa,psy) hehh


Posted by zoy on Apr-15-2002 09:48:

if trance goes commercial or not really makes no difference, if u like trance u like it for the music, not the scene, or the culture.
dont matter what sort of trance u listen to, if it goes commercial well hey, so ur gona here the music on the radio, if u liked the music u wont really care, but if u liked it coz it was underground, and we alll know its soooo cool to be underground, then u really dont like the music, u just like the scene.
so if ur worried about commercialism, well then, go find something else that is coooooool and underground !
=)


Posted by Xavier on Apr-15-2002 10:51:

quote:
Originally posted by zoy
it coz it was underground, and we alll know its soooo cool to be underground, then u really dont like the music, u just like the scene.
so if ur worried about commercialism, well then, go find something else that is coooooool and underground !
=)


never trance & underground till I die! Thank God teeny boppers have only heard of producers Darude, ATB, Sash, Iio and those poofter prodcuers Safri Duo, Kosheen.

And f*ck channel 9 and channel 7 for playing my favourite Ferry Corsten remix ie William Orbit - Barber's Adagio For Strings. And radio stations for playing the Ferry Corsten remix of Catch. ASSHOLES!

Thank God the rest of Ferry Corsten's productions are out of 13 to 16 year old's hands.

F*CK you boppers and bopper djs!


Posted by Pointy on Apr-15-2002 11:22:

quote:
Originally posted by Xavier

Thank God the rest of Ferry Corsten's productions are out of 13 to 16 year old's hands.



Lol, fuck you
j/king

There's nothin wrong with cheesy trance being played on the radio, it's always going to happen because the majority of trance songs played on the radio, were created with commercialism in mind. It's good that there are these songs because it puts people off the un-commercial stuff as its too hard for them (comparing it to the shit thats on the radio).

Not sure if all of that makes sense to any of you, but it does to me, heheh


Pointy


Posted by datastream on Apr-15-2002 12:11:

I dont see why it is a bad thing. I mean there will always be new things that will come along and replace it in the mainstream.

I look at it this way. If trance gets popular we might actually see more decent trance DJ's heading up our way at a regular intervals. Now that would be a benifit that I would not mind.


Posted by Philby on Apr-15-2002 12:25:

I have to say I don't agree with some of the comments made here. Why would you complain if you hear trance played on radio or for a promo on a TV station? Maybe the people who made the promo heard the track and they think it suits the ad or the program it is in. Maybe somebody who watches it thinks they like the song. Maybe they buy a cd, or they tell someone about it and they find out about the music. I heard sandstorm by darude on radio and saw it on video hits, I bought the single and guess what? I like trance music now. I bought other stuff as well. Sometimes I almost cringe when I hear songs on the radio like alligator project or something like that, because I don't particularly like it. But again, someone might think its ok, and find out there is a whole world of good music for them to listen too! I don't really agree with making any kind of music just for money or fame, not because you are expressing something or trying to tell how you feel but at the same time it seems to me that there are people clinging to a security blanket of being 'underground' and proud that you are into a kind of music that isn't as popular as well... pop music. I mean how do people say things like its shit if its on radio or commercialism is bad, have you always liked trance? Have you always known about it? Did you find out about it and love it, and now what? Its like you are trying to stop others from loving it too! I think I'm running out of steam here and words to type, but I hope I've got my message across!!


Posted by arkhan on Apr-16-2002 14:50:

yeh well im not too sure why everyone wants trance to be this closeted underground sound mmms i cant see what could possibly be wrong with tunes that manage to make radio airplay or onto tv ads...artists deserve exposure for the music they so carefully craft...i think its kind of cool that for example Veracocha - Carte Blanche is used by FoxFm for its Black Thunder station promos

the natural progression to more commercialism or mainstream awareness provides for increased artist recognition and appreciation...and there's definitely nothing wrong with that!

it simply represents a greater acceptance amongst the wider community and an awareness of where such a unique sound seems appropriate for whatever use etc and for every non classy formulaic type tune that attempts to cash in on a burgeoning market there will always remain quality tunes...mmm

and as been said before... trance will never replace pop/top40 music since people cant stand the d00f d00f even if trance has the sweet melodies...


Posted by :CrasHeR-kiD: on Apr-16-2002 15:08:

quote:
Originally posted by Xavier


never trance & underground till I die! Thank God teeny boppers have only heard of producers Darude, ATB, Sash, Iio and those poofter prodcuers Safri Duo, Kosheen.

And f*ck channel 9 and channel 7 for playing my favourite Ferry Corsten remix ie William Orbit - Barber's Adagio For Strings. And radio stations for playing the Ferry Corsten remix of Catch. ASSHOLES!

Thank God the rest of Ferry Corsten's productions are out of 13 to 16 year old's hands.

F*CK you boppers and bopper djs!


Listen, if their was no "commercial" stuf their would be no underground - quite simply guys thats what it comes down to.

Younger people are being exposed to harder edged stuf via Sydney's "big name" Djs and have been breast fed hardhouse - with their new found knowledge of music they go in search of something else that their pre-pubecent hands get a hold of.

I understand your bitterness towards them, but i myself am young and live in Sydney and refuse to be "catergorized" and placed in a box with my age written boldly on the front of it for ppl to judge me on it. Age has meant and has always meant nothing to me ive been listening to electronic music for 6 years now and it has my age has never been in the equation. Music is something that should unite not seperate but i beleive the people to which u are refering to are those of the Wild FM boppers who feed upon any commercial trash thats given to them.

I understand what many of u have said but understand this;

All of us started some where whether we be proud of it or not.
Its not their musical choice that we should be condoning its their attitude to which they exploit. Im sick of Sydney teens walking around pretending no one can touch them and that everything they get into their grubby hands is a right.

In conclusion guys, watch the broad sweeping statements about young electronic music followers in Sydney and in Oz as like yourselves, they have to start some where, where they become more educated about their music and realize that a self indulged, immature, sleazy, often slutty behaviour exploited by young girls to which foolish males follow at events is no way to propel our ever growing dance industry in Australia to new heights.


Posted by Renegade on Apr-16-2002 16:09:

Okay I think I'm gonna have to take the middle ground here.

I agree with Crasher-Kid that hearing proper electronic music on the radio can only be a good thing: if it gets people into the music, which in turn means more people at big events, which in turn means more big name djs more frequently, then I'm all for it. If you want a description of how I got into electronic music (which was via the radio btw) you can check the "techno essentials" thread in the Music Discussion room - but yeah, given that we all have to start somewhere, at the end of the day I'd rather have people listening to Darude and ATB on the radio, than to Maralyn Mason or Brittney Spears.

If an electronic tune charts, it's usually on its own merits. Remember: people like Darude and ATB may be cheesy, but they don't get the kind of media exposure that the stars of other music genres get. Brittney Spears could record herself urinating for 3.5 minutes and it would still go top ten, simply because of the publicity her name generates. Before Darude charted, he was a no name consigned to uploading tracks onto mp3.com (which was where he got signed up from originally). He went from a no-name amateur producing music in an unpopular genre to acheiving top ten success all around the world. Now I hate Sandstorm with a passion (and I did even before it was popular) but I can still appreciate that Darude did incredibly well to become as successful as he did. Sandstorm (with those droning synths) isn't a chart friendly song - so couldn't have been written specifically to make money - but it charted anyway. I think it's a cheesy song, but not particularly commercial. So I've gotta give credit where it's due, and congratulate Darude for writing a song suitable for converting the heathen to a decent form of music.

However, while I don't mind tunes charting, or getting radio/TV exposure etc, I do mind when tracks are written specifically to get into the charts. The sole purpose of Brittney Spears' existence is to make money for her managers: neither they nor she give a flying fuck about music. From an electronica perspective, I could cite Alice Deejay and the Vengaboys as being club-lands equivolent: they exist solely to chart and make lots of money.

That isn't music, that's bullshit.

So, in short, I guess what I'm trying to say (in a 2am, tired, bleary-eyed kinda way) is that there's nothing wrong with electronic music getting played on the radio, so long as the tracks weren't written for exactly that reason (and, I suspect, money/fame are part of the reason that Kosheen went from making decent, underground d'n'b music to making that vocal, poppy shite we've been subjected to over the past 6 months).

I don't mind a tune sounding cheesy, but when it's been written specifically to gain public apeal and make lots of money, then I start to raise a few objections. It should be music for music's sake, not for the sake of money.

quote:
Sometimes I almost cringe when I hear songs on the radio like alligator project


Thanks for bringing it up. That tune is da bomb.



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