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-- DJs/Producers/Labels/Promoters - Ever considered setting up your own podcast?

DJs/Producers/Labels/Promoters - Ever considered setting up your own podcast?

Sorry for the plug here but I felt it was something a lot of people here might be interested in.



A podcast is an excellent way of presenting yourself and what you do. You can create 'episodes' of content, which might be:

> For a producer or record label: information about and clips of your forthcoming releases or new tracks
> For a DJ: your latest mix, maybe with information about forthcoming gigs
> For a promotion: mixes by your residents and guests DJs at your events, information about forthcoming events, music to put across the sound of your events etc

...then put these out on the net.

The best thing about doing this as a podcast is that people who 'subscribe' to your podcast (i.e. say they want to be kept updated with new episodes) will automatically be notified when you release a new episode and, in a lot of cases, their podcast software will automatically download it for them without you needing to 'advertise' it to them.


Podcast episodes are often released regularly, similar to a monthly radio show for example, but they don't have to be - a DJ could, for example, simply put his or her new demos out as episodes of a podcast, meaning that whenever they do a new mix everyone who's been interested in their mixes before automatically gets a copy to listen to.


To conquer the technical side of this, I've developed a system designed to allow someone to set up and manage a podcast requiring no technical knowledge whatsoever.

Here's a little run down of what it does:



(if you cannot see the image above, click HERE)


I'm now offering installations of this system for �60, which includes:

> The Podcast System, including the Control Panel and user guide
> 2GB of web space to store your epsiodes (sufficient for over 20 episodes*)
> Unlimited bandwidth - your episodes can be downloaded as many times as you like


* based on 1 hour long episodes recorded at 192kbps MP3

Note: web hosting for the podcast system is renewable annually; current expected renewal charge: �20



In addition to this, for very reasonable rates I can provide an impressive front-end webpage for visitors to see information about your episodes, subscribe to your podcast and give information about you and what you do. This can either be built to fit the design of an exsiting website, or as a standalone podcast-dedicated site. Contact me for prices.


If you're interested or want more information, drop me a PM or an email - my address is [email protected]


Thanks



Note: depending on the nature of your content, a podcast licence may be required - for more information, visit www.mcps-prs-alliance.co.uk.

Sorry to be a dick, but 60 pounds? You're effectively paying 60 pounds just for 2 gb of storage because you can burn feeds for podcasts for free on other sites like FeedBurner...

And you can upload your podcast recordings for free to archive.org and then have an entire service free of charge.

What do the 60 pounds go towards?

quote:

Originally posted by nefardec Sorry to be a dick, but 60 pounds?

Yeah dude, that's a bit much. I knew nothing about podcasts before I made mine, but I had it up and running in a few hours. I'm sure folks would like to save that time and effort, but that's a steep price.

Consider this, would you rather sell one copy at 60 pounds or 10 copies at 10 pounds? Since the software is already made, you have no incremental cost with selling each copy so every sale is pure income. You should shoot for quanitity more than price b/c quantity gets your software knows and generates more sales.

quote:

Originally posted by nefardec Sorry to be a dick, but 60 pounds? You're effectively paying 60 pounds just for 2 gb of storage because you can burn feeds for podcasts for free on other sites like FeedBurner... And you can upload your podcast recordings for free to archive.org and then have an entire service free of charge. What do the 60 pounds go towards?

Don't apologise, I've learnt to expect a flaming for anything said on here

The benefit of this over podcasting sites is it gives you a single place you can do everything - with places like feedburner, you have to upload your files to one place, then set up the feed in another and so on.

It can also be integrated into an existing website, so you just go to one place to update your website and manage your podcast, plus it can be easily set up to provide a front end to give visitors to your site information about the podcast

Remember this is primarily aimed at people without a lot of technical know-how, so the simpler the better.


In answer to your question, the 60 pounds goes towards: hosting, development of the software, support, installation and all of the coffee I drink while I'm working

quote:

Originally posted by DJChrisB Yeah dude, that's a bit much. I knew nothing about podcasts before I made mine, but I had it up and running in a few hours. I'm sure folks would like to save that time and effort, but that's a steep price. Consider this, would you rather sell one copy at 60 pounds or 10 copies at 10 pounds? Since the software is already made, you have no incremental cost with selling each copy so every sale is pure income. You should shoot for quanitity more than price b/c quantity gets your software knows and generates more sales.

I do appreciate what you're saying, but if you consider that any web developer would easily charge you that much to add a podcast system to a website they were building for you... and they'll just use code they've already written for another project as well.

The hosting alone would probably cost at least �30 on its own, so you're only looking at �30 for the software etc


From my point of view, I have to cover my costs and the time spent on it - software development takes a lot longer and costs a lot more than a lot of people think. Each copy at �60 still only makes up a fraction of the total costs... pricing it at �60 is geared towards aiming for quantity over price, it would be a lot more than that if I was expecting it to pay for itself in one copy!

quote:

Originally posted by Stu Cox From my point of view, I have to cover my costs and the time spent on it - software development takes a lot longer and costs a lot more than a lot of people think.

Stu Cox - trust me, I used to work in Revenue Management & Pricing at a fortune 100 company. One thing that you need to realize is that it does not matter how much time and cost you put into a product to determine the pricing. Before you even begin development, you need to do market research to see what the demand is and what people are willing to pay. From that information, you can determine if it is worth the time and effort to develop that product. To the end user, it does not matter how much time or cost you put in your product. The only thing that matters is if people want the functionality you offer and how much they are willing to pay for it. Granted, your product is cheaper than custom web development; but, your product is out-of-the-box and not customized to the specific user. I haven't seen the details of your product, but it seems to me that you're offering functionality that is already available elsewhere for free. I recommend doing some market research to see what people are willing to pay so you have a basis for your price. I know you want to get 60 pounds per copy, but from the replies thus far, it would seem that your core market does not want to pay that price.

quote:

Originally posted by DJChrisB Stu Cox - trust me, I used to work in Revenue Management & Pricing at a fortune 100 company. One thing that you need to realize is that it does not matter how much time and cost you put into a product to determine the pricing. Before you even begin development, you need to do market research to see what the demand is and what people are willing to pay. From that information, you can determine if it is worth the time and effort to develop that product. To the end user, it does not matter how much time or cost you put in your product. The only thing that matters is if people want the functionality you offer and how much they are willing to pay for it. Granted, your product is cheaper than custom web development; but, your product is out-of-the-box and not customized to the specific user. I haven't seen the details of your product, but it seems to me that you're offering functionality that is already available elsewhere for free. I recommend doing some market research to see what people are willing to pay so you have a basis for your price. I know you want to get 60 pounds per copy, but from the replies thus far, it would seem that your core market does not want to pay that price.

Thanks for the marketing lesson mate but I don't care where you've worked haha I'm not saying anything you've said is wrong, I just think you've miss-judged what's gone into this and the idea behind it.

I did a lot of market research before writing this software and I already had several customers lined up before I wrote it.

As a little bit of background, my main business is in web & print design - I've been working on various bits of code to integrate into the websites I build for my customers, a podcast system being one of them. As a system that can also function on its own, I decided to release it as a standalone product.

The product price is driven by what customers are willing to pay, yes. People who are interested in running a podcast who don't have the knowhow will be willing to pay this much (as we've already established that most web designers would charge more than this so if they really are serious they're unlikely to be able to get a solution much, if any, cheaper), those who aren't won't.

And in fact since I posted similar messages on other messageboards earlier today and promoted this product through word of mouth I've had several emails from interested parties... what you see on TA isn't everything


I appreciate you're just trying to help, but just because it doesn't appeal to you doesn't mean I've got my business model all wrong

Oh, and also remember I'm in the UK - everything's expensive over here haha

nice idea but to me it's a little pricey for wot it is

well yeah, the price is a bit steep, but I think you'll easily find clients, actually myself I'd like to pay more for a working product...than having something for free I have to spend hours to get working...

so please guys don't get angry at Stu...he just found a hole in the market and wants to use it...good luck, Stu!

quote:

Originally posted by BOOsTER well yeah, the price is a bit steep, but I think you'll easily find clients, actually myself I'd like to pay more for a working product...than having something for free I have to spend hours to get working... so please guys don't get angry at Stu...he just found a hole in the market and wants to use it...good luck, Stu!

agreed!

is it a 60 quid one off or yearly payment??
still sounds a bit steep, but def a good idea imo!

quote:

Originally posted by wee_rooney agreed! is it a 60 quid one off or yearly payment?? still sounds a bit steep, but def a good idea imo!

from wot i read, �60 to start off then �20 each yr thereafter

quote:

Originally posted by BOOsTER so please guys don't get angry at Stu...he just found a hole in the market and wants to use it...good luck, Stu!

Oh, believe me, I'm not angry. Quite the opposite actually. I love it when independent developers get solid products out there. I just happen to think that the price is a bit steep, so I recommended lowering the price so he can get more income overall by selling more units. I actually hope I'm wrong and that he's able to sell tons of these things at the price he wants.

Best of luck Stu Cox!

quote:

Originally posted by Spoonz from wot i read, �60 to start off then �20 each yr thereafter

Spot on.

Yet another elaborate money making scheme to entice young DJ's to part with more of their hard earned cash in the hopes of marketing themselves more.

If a DJ wants people lo listen to a mix, they can simply upload it and post the link on various forums as most do just now.

i think that's a little unfair. obviously he's aiming for more serious podcasts with a need for technical stability with that premium price

quote:

Originally posted by A.B Yet another elaborate money making scheme to entice young DJ's to part with more of their hard earned cash in the hopes of marketing themselves more. If a DJ wants people lo listen to a mix, they can simply upload it and post the link on various forums as most do just now.

Yeah maybe a little bit harsh there!

I'm not telling bedroom DJs "this is what they need to do to get noticed", this is very much more aimed at DJs who are already playing out and want to add another tool to their self promotion, or just have fun presenting a podcast... and as I also said, it's not just aimed at artists, this is equally aimed at labels & promoters - people with more of a capacity to fund and then earn from running a podcast.

And yes, DJs can (and do - myself included) just upload the mix, post it on a messageboard and hope some people download it, but if you run your mixes as a podcast then you get the added benefit of your existing fans automatically finding out there's a new mix, rather than you having to try and hammer the promotion every time to make sure the people you want to hear your mix find out... and it was just a suggestion, you wouldn't even need to use my system to do that - as has been mentioned, there are various free ways to do it.

So no, I'm not just trying to squeeze money out of young DJs

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