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Radiohead to give away new album - pay what you want...

telegraph.co.uk
Radiohead to give away new album
By Angela Monaghan
Last Updated: 1:01pm BST 01/10/2007

Radiohead, the internationally renowned band, has taken the unusual step of telling fans that they can pay as much or as little as they like for the band's new album In Rainbows.

In a break from industry tradition the UK band famous for hits including Creep, Paranoid Android and Karma Police, has told fans "it's up to you" what they pay to digitally download the album.

This isn't the first time that an artist has opted to charge nothing for its album, but the move is significant because Radiohead remains one of the biggest bands in the world.

Radiohead is free to sell its album directly from its official website because it is no longer tied to a record label. So far the album is only available to pre-order from the website, where it can be downloaded on release on October 10.

While loyal fans are likely to want to pay the band something, customers could opt to pay as little 45p - the credit card handling fee.

The album is also available separately as part of a �40 box-set which includes the album on CD, two vinyl records, a CD with additional songs, photos, artwork and lyrics.

It is Radiohead's first album since Hail to the Thief, which was released in 2003 after which the band's contract with EMI/Capitol expired.

It is likely that many of its millions of die-hard fans will be unable to resist buying the box-set, available in December, while Radiohead will not be required to share its profits with either a record label or shops.

Radiohead could even benefit from those who ignore the box set and choose to pay nothing to download the album from Radiohead's online shop, where they will be required to register their details and therefore become targets for future marketing campaigns.

Free albums also drive demand for live tours, which translate to pound signs for the artists behind them. A great example of this is Prince, who in July gave away his album 3121 for free in the UK through the Daily Mail.

He subsequently announced 21 tour dates in London, all of which sold out.

Radiohead has the financial welly and is sufficiently well-known to be confident enough that the move is a risk worth taking, but it might also become an answer for those lesser known bands that struggle to be signed by a record label, or are reluctant to share their profits.

http://www.telegraph.co.uk/money/ma...bcnradio101.xml

awesome

Thanks for the update.

Solid. Ive always been a big radiohead fan and cant wait to hear what they've come up with this time... I think I've seen them every time they've been to Toronto/Barrie as well.

Re: Radiohead to give away new album - pay what you want...

quote:

Originally posted by SuperJimbo A great example of this is Prince, who in July gave away his album 3121 for free in the UK through the Daily Mail. He subsequently announced 21 tour dates in London, all of which sold out.

this is great. artists should first promote their music by giving it away, then recoup their finances via shows which fans come to see.

quote:

lesser known bands that struggle to be signed by a record label, or are reluctant to share their profits.

an artist should produce music for the art itself. profit should be secondary. if people appreciate your art (like prince), the money will follow.

Radiohead is always trance remix potential... several have been remixed, and my fave is Oakenfold's work of Street Spirit.

quote:

Originally posted by Abercrombie Radiohead is always trance remix potential... several have been remixed, and my fave is Oakenfold's work of Street Spirit.

+1

I really loved Mike Foyle's remix of Everything In It's Right Place

simply a genius marketing ploy because ANYONE who wants an album for free nowadays can download it anyways.

amazing

good on them, even for people who always download albums (me) this is a no-brainer; there is no excuse...YOU PAY...unfortunatley its Radiohead, so I couldn't see more than 5 bones for their entire CD.

FYI, the Radiohead album is now available (as of Oct 10)....

http://www.inrainbows.com/Store/Quickindex.html

This is just amazing. This is how the industry should work. Damned record companies.

i think its a really cool concept, so congrats to radiohead on the idea even though im not a fan. i have a feeling most ppl will download it anyways or buy it for as cheap as possible like the assholes they are. id still pay $20 for an album

quote:

Purebuttons, LLC has purchased the new Radiohead album, In Rainbows, for $1,000.00 in support of Radiohead's "silent" effort to revolutionize the music industry.

Source: http://www.purebuttons.com/pr/

Jay told me about this.... as I have been recently coincidentally rediscovering radiohead.

This article answered a lot of questions I had.

Has anyone downloaded it yet? Holy fuck it's great.

3 weeks in and this album only gets better and better. So much depth.

Has anyone fucking heard it? lol FFS

quote:

Originally posted by jon jon 3 weeks in and this album only gets better and better. So much depth. Has anyone fucking heard it? lol FFS

LOL

been meaning to check it out..... been too busy on Beatport (fuck there is so much SHIT to go through on that site these days), to even consider looking elsewhere for other music.

I read that over 60% of the people that downloaded it chose to pay nothing....

quote:

Originally posted by Candeeman I read that over 60% of the people that downloaded it chose to pay nothing....

Some 62 percent of the people who downloaded "In Rainbows" in a four-week period last month opted not to pay the British alt-rockers a cent. But the remaining 38 percent voluntarily paid an average of $6, according to the study by comScore Inc.

Between Oct. 1 and Oct. 29, about 1.2 million people visited the Web site the band set up for fans to download the album, comScore said Monday. The research firm did not say how many people in its study actually bought/downloaded the album.

quote:

Originally posted by Candeeman I read that over 60% of the people that downloaded it chose to pay nothing....

Aha but that percentage means nothing without other information such as....

Number of albums sold last time
Number of downloads this time and therefore number of 'paid for' dls
Amount paid by dlers

And then, after christmas, number of boxed set sales

I would be really interested to know the numbers

When they were with the label...

Chris Castle, a long-time music attorney and record executive, offered an educated guess about what the British band was earning at EMI. He figures that in every year a Radiohead album was released, it was EMI's top-selling record. The band likely negotiated a larger royalty rate than most performers earn.

He guessed that when royalties were combined with money earned from publishing, Radiohead saw between $3 and $5 for every album sale.

Castle also estimates that the band typically sold between 3 and 4 million units worldwide. That would mean Radiohead hauled in between $9 million and $20 million per album.

quote:

Originally posted by English Rachel And then, after christmas, number of boxed set sales

This is a big one.... they are also selling all of their albums on a bear shaped USB stick. So dope. lol

quote:

Originally posted by jon jon This is a big one.... they are also selling all of their albums on a bear shaped USB stick. So dope. lol

Yeah, for $170.

so has anyone listened to the fucking cd?

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