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Mandate - Bal En Blanc House Room
Dear Friends of Bal en Blanc,
After reading many of your posts, I noticed that there seems to be a great need for some important clarifications with regards to the House Room at Bal en Blanc.
Please kindly note that the House room at Bal en Blanc is exactly that, a room where the musical style offered is and will always be HOUSE Music, and this is in order to fully reflect the musical expectations and tastes of the majority of the 15,000 people who attend the Bal en Blanc each year.
The House Room at Bal en Blanc must respect a fully established corporate image and specific musical tendencies, which is House music, and some of its purest variations such as Deep House, French Touch, and to the extreme Progressive or Tribal. (If the decision was only mine, I would go much deeper by inviting either Frankie Knuckles, Master at Work, Marshall Jefferson or even by dabbing in the Soulful House sound with names such as Kevin Yost, King Britt, François Kevorkian or Mark Farina; but because of specific established marketing strategies, the actual need is to feature main stream talents).
The event is intended to be fluffy and festive, which naturally implies that the music should cater to masses. Resolution and Sensation, on the other hand, are more specialized and mostly favor tech house, progressive and tribal, with a touch of New Sound.
The recipe that we adopted for Bal en Blanc corresponds to an obvious demand. Although Bal en Blanc highly respects the opinions of those who would rather enjoy different musical styles, we must stick to the corporate image set for the House Room, which satisfies a maximum of participants.
We are proud to announce that the House Room will have much of a French feel this year, with the participation of a popular DJ that has performed at Bal en Blanc only once in the past, and whose sound caters to a mixed crowd (straight and gay, but with an important gay following).
We understand that everyone is anxious to know all about the the final line-up in the House Room at Bal en Blanc 14, but for obvious strategic marketing reasons, it will be only announced sometime around mid- December.
This said, I thank you in advance for your support and for your comments, and we are already looking very much forward to greet you all on Sunday March 23rd 2008.
Michael Armstrong,
Bookings and Artists Relations, Bal en Blanc
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Chers amis du Bal en Blanc,
Certaines clarifications d'usage semble s'imposer pour donner suite à plusieurs des points soulevés sur ce forum à propos de la salle House du Bal en Blanc.
Veuillez noter que la salle House du Bal en Blanc est exclusivement consacrée à ce genre musical, soit la musique HOUSE, et ceci afin de répondre aux attentes de la majorité des 15 000 personnes qui participent au Bal en Blanc à chaque année.
La salle House du Bal en Blanc se doit de respecter une image corporative déjà bien établie, et se doit d'être le reflet de tendances musicales précises découlant de la musique House, ainsi que de certaines de ses variations telles le Deep House, le French Touch, et à la limite le Progressif ou le Tribal (mais s'il n'en tenait qu'à moi, je favoriserait d'emblée certains producteurs comme Frankie Knuckles, Master at Work ou Marshall Jefferson, ou je jouerais un peu plus dans les cordes Soul House en proposant des noms comme Kevin Yost, King Britt, François Kerkovian ou Mark Farina, mais il est important de respecter les stratégies de marketing qui ont été établies selon des normes qui répondent aux exigences musicales de la majorité des participants).
Le Bal en Blanc est un événement qui se veut commercial et festif. L'ambiance qui y règne est planifiée pour répondre à un besoin de masse. Les événements Resolution ou Sensation favorisent quant à eux des styles musicaux plus spécialisés comme le Tech House, le Progressif et le Tribal, et sont même parfois agrémenté d'une touche de New Sound.
La recette qui a été adoptée au Bal en Blanc répond à un besoin clair et plus qu'évident. Le Bal en Blanc respecte au plus haut point les préférences musicales de ceux qui privilégient un style musical plus obscur ou spécialisé, mais nous nous devons de respecter l'intégrité de l'image corporative qui a été établie pour la salle House, et cette image réflète parfaitement les exigences de la majorité d'entre vous.
Nous sommes heureux de vous annoncer que, lors de la 14ème édition du Bal en Blanc, la salle House sera empreinte des dernières tendances musicales françaises, et nous tenons de plus à souligner la participation d'un important producteur qui n'a joué qu'une seule fois au Bal en Blanc par le passé et dont le style s'adresse principalement à une clientèle mixte (hétéro et gaie, mais qui jouit d'une très grande popularité auprès de la clientèle gaie).
Nous sommes conscients que la plupart d'entre vous avez hâte de connaître les noms des DJs qui seront présentés dans la salle House du Bal en Blanc 14, mais vous comprendrez que pour des raisons stratégiques, ces informations ne seront dévoilées que vers la mi-décembre.
Sur ce, je vous remercie à l'avance pour votre soutien, et surtout de nous faire part de vos impressions, et nous sommes impatients de vous accueillir lors de la prochaine édition du Bal en Blanc, qui se tiendra le dimanche 23 mars 2008.
Cordialement,
Michael Armstrong,
Booking et relation avec les artistes, Bal en Blanc
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yoo
nice post.
keep up the good work
french house dj in the past?? Guetta or Sinclar 
dimitri from paris???!!!!
i wish. 
Guetta
Daft Punk? 
...
Well sinclar hasnt played montreal for a loooooong time
Has he ever played bal en blanc before ?
| quote: |
| Originally posted by CITIZENMTL Well sinclar hasnt played montreal for a loooooong time Has he ever played bal en blanc before ? |
Book D-Devils !!! lolll
nice post !
| quote: |
| Originally posted by CITIZENMTL Well sinclar hasnt played montreal for a loooooong time Has he ever played bal en blanc before ? |
| quote: |
| Originally posted by Allied Nations he was here like a year ago... hardly an eternity wasnt he at opera on like a tuesday or something? |
| quote: |
| Originally posted by Enjoy Daft Punk? ... |
Michael Armstrong is MY MAN! some people in the industry have a lot to learn from this man on how to run a succesfull buisness!
Keep it up!
I have a hunch you may bring in...Fedde Le Grande in the house room..
| quote: |
| Originally posted by Allied Nations he was here like a year ago... hardly an eternity wasnt he at opera on like a tuesday or something? |
yep very nice post
now everyone can STFU with their complains
thx BeB !
| quote: |
| Originally posted by Vermz yep very nice post now everyone can STFU with their complains thx BeB ! |
Bob singlar KILLED IT in 2000
Too bad he doesn't even come close to play what he was playing at that time.
Maybe, if it's him, they'll get him to do an africanism set ??
| quote: |
| Originally posted by Allied Nations so people should shut up because theyd rather stick to their formula? they are telling peope what they already know.... I don't really even see the point of this post apart from to build more online hype for their event. As with any corporation, their business is marketing- this is that and nothing else. |
Good post, Michael. I'm happy you finally addressed our issues. Although we'd all like to see more underground artists at BEB14 we understand what your establisment is looking for and respect that.
My money's on Guetta.
| quote: |
| Originally posted by Vermz greg...with total respect, who are you to tell them what to do business wise after their 14 years old success ?!?!? I know that it's not the same team, but still it makes it even harder for the new one. If their business is only marketing, props to the marketing manager for bringing 15 000 people and making it the biggest party of the year every time. |
i dunno man i think what michael did was pretty respectable
for the longest time now we've been ripping into bal, insulting them for their bookings without a rebuttal from michael or anyone at BEB
today we got a detailed writeout explaining their actions
he didnt have to sit down and write a response like that if he didnt give a shit about us or the scene
he took time out of his day to show that he actually understood our frustration but has to balance a business at the same time
maybe its just me but i find that respectable
mandate
1. a command or authorization to act in a particular way on a public issue given by the electorate to its representative: The president had a clear mandate to end the war.
2. a command from a superior court or official to a lower one.
3. an authoritative order or command: a royal mandate.
i prefer my parties mandate free
Greg you'll outgrow that urge to bitch authority (any) at some point... at the risk of staying a hippy your whole life.
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