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-- If you skip TV commercials, you're a THIEF
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Posted by MrJiveBoJingles on Mar-04-2008 23:05:

If you skip TV commercials, you're a THIEF

The argument goes something like this:

1. Network TV is supported by ads.

2. Companies pay for ad spots on the assumption that people will watch them.

3. If people don't watch the ads, they're effectively getting the programming without "supporting" the ads that make the programming possible.

4. Therefore people who don't watch the ads on network TV are THIEVES.

When Jamie Kellner was chairman of TBS in 2002, he gave an argument to this effect:
quote:
JK: I'm a big believer we have to make television more convenient or we will drive the penetration of PVRs and things like that, which I'm not sure is good for the cable industry or the broadcast industry or the networks.

CW: Why not?

JK: Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.

CW: What if you have to go to the bathroom or get up to get a Coke?

JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial.


http://www.2600.com/news/050102-files/jamie-kellner.txt


Posted by nchs09 on Mar-04-2008 23:07:

Oh ok, i will watch them from now on then.


Posted by leph555 on Mar-04-2008 23:10:

thank god for tivo


Posted by CONNERMAN2000 on Mar-04-2008 23:11:

They call me Danny Ocean.


Posted by Darkarbiter on Mar-04-2008 23:12:

Your right. Probably not stealing if you buy the box sets though... the cable/whatever companies would probably get a share from them due to getting the product out.


Posted by Frenchie on Mar-04-2008 23:12:

quote:
Originally posted by leph555
thank god for tivo
+1


Posted by sstranger1 on Mar-04-2008 23:18:

Then when are we supposed to go to the bathrooms?


Posted by nchs09 on Mar-04-2008 23:23:

quote:
Originally posted by sstranger1
Then when are we supposed to go to the bathrooms?
Bathrooms are for pussys.


Posted by mezzir on Mar-04-2008 23:30:

ehh holy shit thats a load of bull
basically, the way the model works is that networks sell audiences to advertisers
so the whole skipping ads does break the system a bit, but it no way makes consumers thieves. in fact, by that model, it would make more sense that it'd be the network's fault if audiences aren't attentive to ads, seeing as they're the ones selling them


Posted by pkcRAISTLIN on Mar-05-2008 00:08:

where's the contract between viewer and station for watching ads?

what a crock.


Posted by denys envy on Mar-05-2008 01:04:

some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them.


Posted by mezzir on Mar-05-2008 01:19:

quote:
Originally posted by denys envy
some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them.

if all commercials had such a huge guaranteed audience, they'd make them all that entertaining


Posted by Lira on Mar-05-2008 01:32:

quote:
Originally posted by denys envy
some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them.

That's why I don't mind them at all, here in Brazil. Brazilian commercials rock!


Posted by KilldaDJ on Mar-05-2008 01:53:

good.


Posted by placebo on Mar-05-2008 02:03:

If it's stealing, why the fuck do I pay 80 dollars a month for Cable?


Posted by bas on Mar-05-2008 03:30:

quote:
Originally posted by placebo
If it's stealing, why the fuck do I pay 80 dollars a month for Cable?

Seriously


Posted by wesleysnipez on Mar-05-2008 06:23:

Last time actual watched ad's here was during super bowl or when didn't pre record it and all lol.


Posted by Spacey Orange on Mar-05-2008 06:50:

avoid commercials? is that even possible anymore?

http://www.youtube.com/watch?v=Uqnf7sLkmqs


Posted by Omega_M on Mar-05-2008 08:42:

Re: If you skip TV commercials, you're a THIEF

quote:
Originally posted by MrJiveBoJingles
2. Companies pay for ad spots on the assumption that people will watch them.


Paying for ad spots is a business model which increases the probability of exposure to company products but does not guarantee increase in sales.


Posted by RapidFire on Mar-05-2008 13:16:

commercials are so fucking annoying. it kills the experience of watching anything..especially a movie. like i need 10 piss breaks in the span of 2 hours


I like the sytem they have in europe a lot better; one or two longer-lasting commercials per movie and you get less interruptions.


Posted by Jeremy H on Mar-05-2008 13:25:

quote:
Originally posted by RapidFire
commercials are so fucking annoying. it kills the experience of watching anything..especially a movie. like i need 10 piss breaks in the span of 2 hours


I like the sytem they have in europe a lot better; one or two longer-lasting commercials per movie and you get less interruptions.

Agree
A Swedish movie producer actually filed a lawsuit against a channel for interrupting his movie with a commercial Apparently, you need a special license to do that.. didn't know about it before - but it sounds like a good thing


Posted by Floorfiller on Mar-05-2008 13:56:

the fact that they would actually say this makes me want to watch commercials even less...


Posted by CAKE on Mar-05-2008 14:18:

I just can't stand how the commercials are 30% louder then the show and i always have to turn down my Tv


Posted by david.michael on Mar-05-2008 14:29:

Hmm. Not looking at every banner ad on every website is stealing its content, as is using a text-based browser or browsing with images off.

Not focusing entirely on a commercial means you are stealing the station's programming. (NO DAYDREAM FOR YOU!)

"Channel Surfing" is ILLEGAL!

Pop-up blockers are ILLEGAL!

I guess each station needs to come up with an acceptable commercial-to-sitcom ratio like the old FTP upload/download ratio setup. (e.g. - you watch 30 seconds of commercial and it gives you 2 minutes of programming... else your TV shuts off.)


Posted by KiNeTiC ENeRgY on Mar-05-2008 16:08:

Re: If you skip TV commercials, you're a THIEF

quote:
Originally posted by MrJiveBoJingles
The argument goes something like this:

1. Network TV is supported by ads.

2. Companies pay for ad spots on the assumption that people will watch them.

3. If people don't watch the ads, they're effectively getting the programming without "supporting" the ads that make the programming possible.

4. Therefore people who don't watch the ads on network TV are THIEVES.

When Jamie Kellner was chairman of TBS in 2002, he gave an argument to this effect:


http://www.2600.com/news/050102-files/jamie-kellner.txt



Oh man your gonna get RJT and PKC's panties in a wad yet again. This is Piracy! You should be ashamed of yourself and watch those commercials! Support big business and get brainwashed to buy shit u don't need for Fuks sake!


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