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-- Why is Tiesto so big?
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Posted by Krypton on Aug-21-2008 06:19:

Why is Tiesto so big?

Anyone wonder how an average DJ could get to such a superstar status?



My answer is the man behind the name has created, or had created for him, a brand, Tiesto that has had mass market appeal to mostly European dance scenes. His mixing is nothing special, but yet, the guy is a super star. It's all about how a DJ brands himself, promotes himself, how well the record label manages the brand. Tiesto is the Wal-Mart of DJ's!


Posted by Darkarbiter on Aug-21-2008 06:28:

because he couldn't resist the sweet supple flavour of chocolate cake.


Posted by RJT on Aug-21-2008 06:52:

Because of what you think about when you touch yourself.


Posted by distant on Aug-21-2008 07:02:

cuz he's black.


Posted by Lilith on Aug-21-2008 07:15:

Tiestosneakers!


Posted by GoSpeedGo! on Aug-21-2008 07:18:

I guess he was eating a lot as a kid


Posted by LoveHate on Aug-21-2008 07:38:

he drank a lot of milk.


Posted by Ian on Aug-21-2008 07:43:

combination of being in the right place at the right time, a good marketing team and a few good tracks (mostly produced by other people)


Posted by narcism on Aug-21-2008 07:51:

viagra


Posted by Fledz on Aug-21-2008 08:05:

*Shitload of great tracks
*Right place at the right time
*A face you remember (doesn't have to be for good reasons)
*Mixing (Remember any publicity is good publicity)
*Track selection, which is actually very very good. He's been rather consistent over the years as opposed to most other superstars who seem to get rather shit after a while and only get gigs due to their diehard fans.
*Great brand name


Posted by Ben Brown on Aug-21-2008 09:47:

he has an incredible team built around him. many people's careers rely on his success.


Posted by tranceCDs on Aug-21-2008 10:05:

Actually its because he was just that damn good until about 2004.


Posted by CGRumler on Aug-21-2008 10:31:

cuz his name sounds so cool to say........

Rolls right off the tongue.


Now, if his name were something along the lines of "DJ Willywack", we probably wouldn't be having this discussion.


Posted by Darkarbiter on Aug-21-2008 10:47:

quote:
Originally posted by Lightspeed
Actually its because he was just that damn good until about 2004.

He's been shit since 2003 actually. 2004 was where it went wrong


Posted by adi_hanson on Aug-21-2008 12:25:

id say:-
hard work
good market reasearching
Plays what you like
If you like it , he'll probably play it
Dosn't particulaly play one type of music
some exellent collaboration work , Gouryella, kamaya etc etc
And hes dutch



And the real reason is !!

its not WHAT you know but WHO you know.

Holland being such a heavyweight trance nation hes bound to be known by some trance guru.

and relentless touring may help


Posted by bigsnail on Aug-21-2008 12:40:

b/c he does a badass jesus pose?


Posted by MrJiveBoJingles on Aug-21-2008 12:56:

Genetics?


Posted by kitphillips on Aug-21-2008 13:16:

Yeah most of its covered here. Because he was really good, because he still has flashes of brilliance, because he has a memorable name (no joke, to english speakers its a name that sticks out amongst all the van whatevers). Mostly because his track selection was just really good and he was on top of whatever was happening in dance music, without neccesarily being joined at the hip with any particular sound or genre. He was flexible and had the tracks.
Now, how much of that still applies is open to question, but he was OK when I saw him here.


Posted by Sykonee on Aug-21-2008 13:26:

quote:
Originally posted by CGRumler
cuz his name sounds so cool to say........

Rolls right off the tongue.


Now, if his name were something along the lines of "DJ Willywack", we probably wouldn't be having this discussion.


Or Da Joker?

hehe...


Posted by stevo_0 on Aug-21-2008 14:00:

marketing

anything and everything is marketing. it makes me throw up blood.


Posted by david.michael on Aug-21-2008 14:00:

quote:
Originally posted by Sykonee
Or Da Joker?

hehe...



Sorry, sometimes I just can't resist.


Posted by nchs09 on Aug-21-2008 14:25:

Because he spinz big clob only?


Posted by eckmek on Aug-21-2008 14:37:

quote:
Originally posted by nchs09
Because he spinz big clob only?


Ding ding ding!


Posted by junkproject on Aug-21-2008 18:19:

Bacause his Tijis Verwest?


Posted by Kinezi on Aug-21-2008 18:22:

Because his astrologer told him he will be big one day.


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