Clubs and their websites - A marketing miss!!!

TranceAddict Forums (www.tranceaddict.com/forums)
- Canada - Toronto & Southern Ont.
-- Clubs and their websites - A marketing miss!!!
Pages (3): [1] 2 3 »

Posted by aflyonthewall on Sep-09-2009 17:38:

Clubs and their websites - A marketing miss!!!

My friends and I are going to Montreal this weekend and we decided that checking out a club might be in the cards....but just try to find out what's going on.....

It seems that clubs STILL have NOT discovered the marketing value of the internet....are they the only ones?

1. Circus - they still have the flyer posted for the month of JULY!

2. Stereo - theu have nothing on their event calendar beyond last weekend (fire not withstanding....)

I had a look at a couple in TO....

1. The Guvernment - horrible site....if you look at the day of the week...it only shows a list of residents...if you look at special events...it only shows one room...(I note their is a themed party listed on TA for Gallery on Saturday...5 Hour Carlo Lio set...no mention of it on Guv's site)

2. If you do a search for "Circa" on google...you get a listing for an "official" Circa site that no longer exists.....

It all seems sloppy to me...and in this day and age...a HUGE missed opportunity....

thoughts?

PS. Congrats to FOOTWORK...they have info on ALL their events for the next two and a half weeks....the best site I visited...by far!

Posted by Silky Johnson on Sep-09-2009 17:51:

Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
2. If you do a search for "Circa" on google...you get a listing for an "official" Circa site that no longer exists.....

Lol, they also have the most inept promoters.

Posted by knacker on Sep-09-2009 17:54:

This will be a killer party in Montreal this Saturday, Sept 12th!

http://www.residentadvisor.net/event.aspx?114157

Posted by chinamon on Sep-09-2009 17:56:

Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
1. The Guvernment - horrible site....if you look at the day of the week...it only shows a list of residents...if you look at special events...it only shows one room...(I note their is a themed party listed on TA for Gallery on Saturday...5 Hour Carlo Lio set...no mention of it on Guv's site)

i see five events listed on the guvernment website up until the deadmau5 event.
also, the gallery event is technically not hosted by ink which is probably why they dont put it on their site.

Posted by Knox on Sep-09-2009 17:56:

Stereo is apparantly only opening on Saturdays for the first while. The concept is "Surprise DJ" every Saturday. No one will know until you go. Opens at 1am stays open till ???

Posted by aflyonthewall on Sep-09-2009 18:00:

Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by chinamon
i see five events listed on the guvernment website up until the deadmau5 event.
also, the gallery event is technically not hosted by ink which is probably why they dont put it on their site.

IMO...I should be able to go to the GUV site and see what is happening IN THE ENTIRE club, any given night....not just one thing in one room....

DO you really think the average club goer knows what INK is or cares? Shouldn't GUV want to attract people to every room no matter who the promoter is?

Posted by aflyonthewall on Sep-09-2009 18:02:

quote:
Originally posted by Knox
Stereo is apparantly only opening on Saturdays for the first while. The concept is "Surprise DJ" every Saturday. No one will know until you go. Opens at 1am stays open till ???

Thanks Knox...is did know that...but their website calendar does not have ANYTHING listed...that's my point...for last weekend...even though there were no details of the DJ...it at least said "EVENT"....there is nothing listed for the rest fo the month!

Posted by jon jon on Sep-09-2009 18:03:

testament once again that the tranceaddict events forum is the most accurate and informative place to find party info...

Posted by activate on Sep-09-2009 18:04:

for montreal night clubs, check www.clubplanet.com, tranceaddict, and i think there's a site called montrealnights or maybe montrealknights.com that used to be great for event listings

wantickets.com also has lots of events listed and tickets of course

Posted by chinamon on Sep-09-2009 18:06:

Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
IMO...I should be able to go to the GUV site and see what is happening IN THE ENTIRE club, any given night....not just one thing in one room....

DO you really think the average club goer knows what INK is or cares? Shouldn't GUV want to attract people to every room no matter who the promoter is?

holy you're a little defensive about this topic. personally i dont really care. lol

Posted by chinamon on Sep-09-2009 18:07:

quote:
Originally posted by activate
wantickets.com also has lots of events listed and tickets of course

fuck wantickets/clubplanet. i will never support those fucking assholes until they pay me for what they still owe me from february and march 2009. fucking scammers.

Posted by aflyonthewall on Sep-09-2009 18:11:

Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

[QUOTE]Originally posted by chinamon
holy you're a little defensive about this topic. personally i dont really care. lol [/QUOTE

not defensive at all....in fact...you were the one who jumped right in to defend GUV...

I think it's really funny that everyone is pointing me to other sites...about the scene or for ticket purchase...or even TA...I agree with all your comments and sugggestions...but my point is simply this:

IF CLUBS ARE GOING TO HAVE A WEBSITE...SHOULDN'T IT BE INFORMATIVE AND UP TO DATE?

Posted by chinamon on Sep-09-2009 18:20:

Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
not defensive at all....in fact...you were the one who jumped right in to defend GUV...

I think it's really funny that everyone is pointing me to other sites...about the scene or for ticket purchase...or even TA...I agree with all your comments and sugggestions...but my point is simply this:

IF CLUBS ARE GOING TO HAVE A WEBSITE...SHOULDN'T IT BE INFORMATIVE AND UP TO DATE?

well it is THEIR site shouldn't they be allowed to put whatever they want on it?
if you owned a website shouldn't you be allowed to put whatever you want on it without someone else telling you what you should have on it?

Posted by mnemonic. on Sep-09-2009 18:21:

quote:
Originally posted by jon jon
testament once again that the tranceaddict events forum is the most accurate and informative place to find party info...

That and mySpace search for "Footwork Toronto"

Posted by jon jon on Sep-09-2009 18:23:

quote:
Originally posted by aflyonthewall
IF CLUBS ARE GOING TO HAVE A WEBSITE...SHOULDN'T IT BE INFORMATIVE AND UP TO DATE?

ya you're absolutely right... and it is an enigma how some clubs don't update their shit...

the Footwork site (which I update) isn't the flashiest or prettiest (Version 2.0 is on the way tho) but I do think it's key to have at least the calendar updated and the info people need/want readily accessible...

Posted by FunkyCrew on Sep-09-2009 18:27:

Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by chinamon
well it is THEIR site shouldn't they be allowed to put whatever they want on it?
if you owned a website shouldn't you be allowed to put whatever you want on it without someone else telling you what you should have on it?

lol Jay that's kinda irrelevent
it's not WHAT they want to put on it, it's that they're way behind with it
clearly they're too lazy to update it

Posted by chinamon on Sep-09-2009 18:29:

Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by FunkyCrew
lol Jay that's kinda irrelevent
it's not WHAT they want to put on it, it's that they're way behind with it
clearly they're too lazy to update it

or clearly the guy that does the website updates has lots of sites to deal with (guv, TIL, dragonfly, ultra, spice route, etc) and i know he has been busy with the new ink site as well so maybe he has a lot on his plate?

i never said that i did not agree with what aflyonthewall said... im just saying that who is he to say what should and should not be on someone elses website?

Posted by ChemEnhanced on Sep-09-2009 18:29:

Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
IMO...I should be able to go to the GUV site and see what is happening IN THE ENTIRE club, any given night....not just one thing in one room....

DO you really think the average club goer knows what INK is or cares? Shouldn't GUV want to attract people to every room no matter who the promoter is?

+1...the average clubber could care less about which promoter is hosting which party in which room. They want to know which DJs will be spinning that night.

Posted by aflyonthewall on Sep-09-2009 18:30:

quote:
Originally posted by jon jon
ya you're absolutely right... and it is an enigma how some clubs don't update their shit...

the Footwork site (which I update) isn't the flashiest or prettiest (Version 2.0 is on the way tho) but I do think it's key to have at least the calendar updated and the info people need/want readily accessible...

Well said...I don't want flasky and pretty..I just want INFO....and FOOTWORK gives that to me....the others I listed were big misses!

Posted by FunkyCrew on Sep-09-2009 18:32:

Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

Posted by Stilez on Sep-09-2009 18:34:

Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by chinamon
or clearly the guy that does the website updates has lots of sites to deal with (guv, TIL, dragonfly, ultra, spice route, etc) and i know he has been busy with the new ink site as well so maybe he has a lot on his plate?

i never said that i did not agree with what aflyonthewall said... im just saying that who is he to say what should and should not be on someone elses website?

..or he could have someone else update certain sites instead of him having to worry about small updates. This is common practice in web management. If i design a site, ya, I might not care about updating it every week, that's maintenance of small content. Give one of the promoters or mgrs access to the files and show them what to do and change to update the info. only call me if there's a major change to the site that needs to be done.

I do agree that big clubs should have their site updated frequently though. Not everyone knows about TA or Tribe to check out daily events that cater to their style of music.

Posted by chinamon on Sep-09-2009 18:35:

Re: Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by FunkyCrew
as consumers, why should we care?
if they're paid to update each one of the websites, they should be doing it then

at least we have the TA event thread, so can't complain
but for a non-TA person looking for events update I can see this being a problem

i guess we're just gonna have to bring more people to TA.

Posted by aflyonthewall on Sep-09-2009 18:35:

Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

Posted by chinamon on Sep-09-2009 18:59:

Re: Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by aflyonthewall
There is NO logical reason for someone to leave out info that might help a customer make a decision to attend an event...

oh and SHE is a customer....which btw is the only thing that keeps GUV and others in business....

once again i never said that i did not agree with you... i just think that it is their site so they should be allowed to do whatever they want with it.

Posted by Orko on Sep-09-2009 19:07:

Re: Re: Re: Re: Re: Re: Re: Re: Clubs and their websites - A marketing miss!!!

quote:
Originally posted by chinamon
i never said that i did not agree with what aflyonthewall said... im just saying that who is he to say what should and should not be on someone elses website?

If he (and us) are the consumers, would it not be in the best interest of the vendor to listen to what the people want?

Pages (3): [1] 2 3 »