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-- R.I.P Technics SL-1200 & SL-1210 turntables (Merged with other 1210 thread)
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Posted by BiG MiKE on Nov-27-2009 14:43:

R.I.P Technics SL-1200 & SL-1210 turntables

*Taken from Facebook Group page*

"TECHNICS TURNTABLES to be Discontinued!
Panasonic announces Technics production to cease in February 2010

The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London Museum of Science and Technology they are regarded as a major stepping stone in how music is played and presented.

We have just heard the sad new from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era - Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 are the undisputed number one deck in the world.

Technics SL-1200 & SL-1210 Turntables

The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London Museum of Science and Technology they are regarded as a major stepping stone in how music is played and presented.

The Technics 1200 has been the industry standard for 35+ years. This is the turntable that first established the type of high torque (motor strength), accurate pitch (speed control), quality tone arm (aids in skip resistance), and superior sound that is required by djs, and after 35+ years it is still the standard by which all other turntables are judged. Every other turntable that has come since has patterned their design off this legendary piece of equipment, and the reason is simple: the 1200 is about as close to perfection as you can get with a piece of machinery. It functions beautifully and the durability and construction are unmatched. The body and major components are made of steel. The bottom of the body is made of a dense rubber that eliminates distortion and feedback and adds extra weight for stability. Most of the basic parts are readily available and user replaceable.

The Technics decks are our #1 recommendation. There is simply no replacement for a Technics 1200 turntable. Regardless of model number, Technics still makes the best turntable available, and they are used in 99% of all venues. Resale value is also very high. Some newer turntables may have more features, but this is the superior overall product. When you use a 1200, you know you are using the best.

Follow these links for more on the history of the Technics SL-1200s -

http://www.edjgear.co.uk/2009/02/te...-sl1200-sl1210/

http://en.wikipedia.org/wiki/Technics_SL-1200

End of an era


Posted by Slipmat on Nov-27-2009 16:22:

Technics turntables to be discontinued.

quote:
Panasonic announces Technics production to cease in February 2010

The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London Museum of Science and Technology they are regarded as a major stepping stone in how music is played and presented.

We have just heard the sad new from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era - Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 are the undisputed number one deck in the world.

Technics SL-1200 & SL-1210 Turntables

The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London Museum of Science and Technology they are regarded as a major stepping stone in how music is played and presented.

The Technics 1200 has been the industry standard for 35+ years. This is the turntable that first established the type of high torque (motor strength), accurate pitch (speed control), quality tone arm (aids in skip resistance), and superior sound that is required by djs, and after 35+ years it is still the standard by which all other turntables are judged. Every other turntable that has come since has patterned their design off this legendary piece of equipment, and the reason is simple: the 1200 is about as close to perfection as you can get with a piece of machinery. It functions beautifully and the durability and construction are unmatched. The body and major components are made of steel. The bottom of the body is made of a dense rubber that eliminates distortion and feedback and adds extra weight for stability. Most of the basic parts are readily available and user replaceable.

The Technics decks are our #1 recommendation. There is simply no replacement for a Technics 1200 turntable. Regardless of model number, Technics still makes the best turntable available, and they are used in 99% of all venues. Resale value is also very high. Some newer turntables may have more features, but this is the superior overall product. When you use a 1200, you know you are using the best.

Follow these links for more on the history of the Technics SL-1200s -

http://www.edjgear.co.uk/2009/02/te...-sl1200-sl1210/

http://en.wikipedia.org/wiki/Technics_SL-1200

Another nail in the coffin it seems.




Source: http://www.fizzyliquid.com/?p=486


Posted by Demoted on Nov-27-2009 16:36:

WAT


Posted by Saint John on Nov-27-2009 16:39:

Don't know if this is legit or not, but getting it from a legit source would be nice.


Posted by Demoted on Nov-27-2009 16:41:

Yes, quite skeptical. But nonetheless, WAT?


Posted by drEamer on Nov-27-2009 18:34:

could have swore i heard this a year or two ago


Posted by Schadenfreude on Nov-27-2009 18:57:

good thing that i already have mine then


Posted by woscar on Nov-27-2009 19:27:

I think it's bullshit. It appears to be some store down in Australia made it up to boost their sales.


Posted by BiG MiKE on Nov-27-2009 19:58:

quote:
Originally posted by Schadenfreude
good thing that i already have mine then


+1


Posted by Slipmat on Nov-27-2009 20:51:

quote:
Originally posted by woscar
I think it's bullshit. It appears to be some store down in Australia made it up to boost their sales.


Yeah, I might've jumped the gun making this thread. Someone here (http://www.skratchworx.com/news3/comments.php?id=603) said that Panasonic UK said only certain models would be discontinued. I guess after all the fuss this has created on forums there'll be an official announcement made by Panasonic soon, so I'm waiting for that.


Posted by Schadenfreude on Nov-27-2009 21:26:

except that link was published in 2007


Posted by Slipmat on Nov-27-2009 21:35:

quote:
Originally posted by Schadenfreude
except that link was published in 2007


Didn't notice that.

Right you are. Guess we'll wait and see.


Posted by Lews on Nov-28-2009 01:23:

So why are they doing this?

Kinda hard to believe this is true, especially in light of the other thread lol


Posted by BiG MiKE on Nov-28-2009 02:51:

I realized earlier this thread was made in the New York board. Wonder how it got here


Posted by Seppuku on Nov-28-2009 04:53:

This is entirely a rumor/hoax...they are only discontinuing the higher end MK5s.


Posted by woscar on Nov-28-2009 06:32:

Yup

http://www.skratchworx.com/news3/comments.php?id=603


Posted by Paradox Lost on Nov-28-2009 11:09:

quote:
Originally posted by woscar
Yup

http://www.skratchworx.com/news3/comments.php?id=603


That story was produced two years ago (which I suppose suggests that these rumors have been swirling for some time).

A number of sources all appear to have been confirming the demise of the their turntable line within the past 24 hours.

From one:

quote:
A spokesperson for Panasonic said:
�It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables.�


http://www.bitterwallet.com/the-las...urntables/22137

Another source:

http://crave.cnet.co.uk/gadgets/0,3...49304421,00.htm

Not saying this is indisputable proof that it isn't a hoax, but certainly, something very recent has propelled people to start circulating this story.


Posted by skip on Nov-28-2009 11:18:

Thank god I've got my MK5s already and thank god they're not discontinuing all models (if something ever were to happen to my techs ). I wouldn't want the MK2s or the M5Gs though�

edit: Damn, didn't notice the news was 2 years old.

I certainly hope they're not gonna stop producing the techs as I wouldn't want to have any other TT (that I know of atm anyway), if something were to happen to mine.

And also n3lly should merge the two threads on the same subject!


Posted by Lews on Nov-28-2009 11:48:

The other thread's article makes a lot more sense:

http://www.skratchworx.com/news3/comments.php?id=603

quote:
the 1200MK5 and 1210MK5 WILL be discontinued leaving the 1210MK5G as the top of the range and most definitely NOT discontinued. It never was a limited edition, just a flagship special edition model. And the 1200 and 1210 MK2 will continue as normal.


The Technic is the ultimate turntable. They have no reason to ever stop making them. EVER, DO YOU FUCKING HEAR ME? =(


Posted by woscar on Nov-28-2009 13:45:

quote:
Originally posted by Paradox Lost
Not saying this is indisputable proof that it isn't a hoax, but certainly, something very recent has propelled people to start circulating this story.


Some stank-up joint in Bumfuck, Australia began circulating it, and it spread all over the internet.


Posted by n3lly on Nov-28-2009 18:13:

quote:
Originally posted by skip


And also n3lly should merge the two threads on the same subject!


Done.. Only in from last night, having a read over the threads at the moment


Posted by miamitranceman on Nov-28-2009 19:53:

Felt like this had to be fake. It doesn't make sense to give up your number 1 slot in the market.


Posted by Schadenfreude on Nov-28-2009 23:18:

I emailed Panasonic Canada yesterday, and the response i got from them today pretty much said that this is completely false and that the company will issue a statement concerning this false rumour this week.


Posted by woscar on Dec-09-2009 20:28:

quote:
Panasonic have released an official statement that claims they have no current plans to discontinue the Technics brand of turntables.

If you've been keeping your ears to the ground over the past month, you'll most likely have heard a few people commenting that Technics would be discontinuing their trademark 1200 and 1210 turntables. The story first emerged at the DMCWorld site, where we were informed that:
We have just heard the sad news from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era � Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture.
The alleged statement was later repeated on sites such as Future Music and the Global Hardstyle forums, before quickly spreading across the internet.

Surprise, shock and disbelief were the common reactions to the rumours, and this was only compounded when Australia's In The Mix site issued another statement from Panasonic spokesperson Ian North on November 27th. North was reported to have said that, "It is a sad day today, but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables. For Australia this means we will receive our last shipment in March."

However, just three days later, North spoke to the Australian branch of Cnet, stating that his comments to In The Mix were "premature." North talked about the "decline in the analog market," before adding, "We are still supplying our dealers and we still have stock coming in." That said, in the same article, Ryan Hochkins of Australian DJ equipment retailer DJ Warehouse has commented on ongoing distribution issues in his territory. "There's always people who come in and want to buy Technics whether they're at the price they are at now or the price they were at two years ago, but it was never easy for us to get them," Hochkins states.

While all this was going on elsewhere, the DMCUpdate page where the story first originated was altered, now informing readers that: "Our latest update on the subject of the continued production of Technics turntables is that Panasonic NZ have now been advised by Panasonic Japan that there has not been an official decision made either way at this time. It may be some time before there is an official announcement from Panasonic Japan but we will keep you updated." In The Mix was also finding it difficult to get a straight answer from Panasonic, with the Australian branch of the multi-national offering a closing statement that said, "In regard to the discontinuation of Technics analogue turntables, Panasonic Corp. has made no official global announcement with regard to this matter. Panasonic Australia is unable to provide any further comment."

All this speculation and the lack of clear facts emerging led many to question whether this was all a clever stunt by Panasonic to increase demand in the short-term leading up to Christmas, with the Inverted Audio blog asking, "is this a mean viral marketing stratergy (sic) to boost global sales of their turntables?"

Well, we can now reveal that all talk of production stopping on Technics turntables has been untrue, as Panasonic have issued us with the following:
"As a major global business, Panasonic keeps all of its operations under constant review. However, there are no current plans to discontinue the Technics brand and the production of Technics turntables."
We prompted the company to answer more questions regarding which particular models would be continued, but the Panasonic spokesperson made it clear that this was all that they were willing to divulge at this point in time.


SOURCE


Posted by DjWoody on Dec-11-2009 03:00:

quote:
Originally posted by Schadenfreude
I emailed Panasonic Canada yesterday, and the response i got from them today pretty much said that this is completely false and that the company will issue a statement concerning this false rumour this week.


I got the same response from Panasonic USA.

--------------------

Dear MR MARTINEZ

Thank you for contacting Panasonic. We truly apologize for the delay in responding to your inquiry and we hope that this has not caused you any inconvenience.

Technics turntable is not discontinued that is why there is no website for the "Official Announcement". You may still check and purchase Technics turntable from the Panasonic Website.

www.panasonic.com

We hope this information is helpful to you.

Thank You,
Panasonic Consumer Support

In our effort for continuous improvement, we would appreciate your
evaluation of the service we have provided. Please take a minute to
complete a brief four question survey by contacting us at:


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