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-- [ONLY.NY] - Live & Indirect (Summer 2010 | Restock pg.10)
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Posted by EarnYourKeep on Jan-26-2010 15:13:

[ONLY.NY] - Live & Indirect (Summer 2010 | Restock pg.10)

Ok so the start up went off great, have gotten through 7 seasons of lines and some awesome brand exposure. So I figured, now if any would be the better time to open it up to tranceaddict. I wasn't sure the audience would be a great fit since you all ASSUME I'm some GHETTO ASIAN CHIGGA, just sad to know that most of you all don't play the part. Anyways, if you find some of the graphic t's, hoodies, hats, etc appealing, feel free to order straight from the site.

There's a coupon code at the bottom for 25% off everything. Spring 2010 Line due out soon, don't you worry women, we got you shortly...

-----
www.onlynylives.com










View Lookbooks








View Store

Find us in Colette, Black Rainbow (France), Extra Butter, West, Blades NY, Pour Tous (Australia), Essence (Japan), Urban Industry, Angry Daves, Seven (UK).

Here's some Press to feed your brain..make sure you get on it NY DONT SLEEP

ONLY @ Australian Idol - yep yep
Time Out Editorial - editorial spread on ONLY
MissBehave Editorial - check it out
Mixed Press @ Hypebeast, The Hundreds, and Colette - do big things


Posted by Jackson on Jan-26-2010 15:37:

Change the N to an R and you would have had a sale my friend!!

Yeah some nice lookin T's in there...too bad i'm broke at the moment.


Posted by Joss Weatherby on Jan-26-2010 17:22:

Re: [ONLY.NY] - Fashion through the eyes of a New Yorker!

quote:
Originally posted by get nyce
I'm some GHETTO ASIAN CHIGGA


This does not make you not that.


Posted by trunks1022 on Jan-26-2010 17:42:

Re: [ONLY.NY] - Fashion through the eyes of a New Yorker!

quote:
Originally posted by get nyce
I wasn't sure the audience would be a great fit since you all ASSUME I'm some GHETTO ASIAN CHIGGA, just sad to know that most of you all don't play the part.


you haven't dispelled that in person...

okemo saturday?


Posted by EarnYourKeep on Jan-26-2010 18:15:

Re: Re: [ONLY.NY] - Fashion through the eyes of a New Yorker!

quote:
Originally posted by Joss Weatherby
This does not make you not that.


I've faced a lot of racism in my life, certainly here on a public forum would I choose to not take many things to heart. Sure I joke around, definitely know where my roots are, and absolutely hold close to my heart the experiences through my life time. Often times it's conveyed here, as opposed to various social situations I'm educated enough to express myself based on them.

trunks - what they don't know can't hurt them...us asians all suck at driving right? negative on okemo, in AC friday night. Blue MTN sunday.


Posted by Schadenfreude on Jan-26-2010 18:20:



this is me.


Posted by EarnYourKeep on Jan-26-2010 18:25:

quote:
Originally posted by Schadenfreude


this is me.


damn baller, at least you got hot twins...

me...this is alls i gots



YEA DYSON SON


Posted by kadomony on Jan-26-2010 19:11:

nah son!

i like those designs, definitely got the new york vibe


Posted by LinX on Jan-26-2010 19:18:

that website makes me wanna go bombin lol.


Posted by SuspicionVandit on Jan-26-2010 19:19:

nah


Posted by Cloudburst on Jan-26-2010 19:36:

I'm back! Back in the new york GROVE!


Posted by EarnYourKeep on Jan-26-2010 21:46:

quote:
Originally posted by LinX
that website makes me wanna go bombin lol.


check the newsstand for the blackbook section, got some old school writers up there - zephyr, BNE, ghost, much more~!

how you been linx?


Posted by LinX on Jan-26-2010 21:53:

yeah i saw the newstand, i met ghost back in the day. and a few of my tags are still up on 59th street bridge. if you watch ghostbusters 2 theres a few scenes where in the background you can see his tags along with my brothers' ...


Posted by Ygrene on Jan-26-2010 22:31:

Soda, beer, candy! I LIKE ALL THREE OF THOSE THINGS!


Posted by Simon_N on Jan-26-2010 23:22:

Some nice stuff on there. Will order a few things if i get paid before the 7th.


Posted by idoru on Jan-27-2010 00:49:

Please tell me why it's "cool" and "in" to wear something that says "ONLY" and "NAH SON" on it, and maybe I'll consider buying it.


Posted by Sushipunk on Jan-27-2010 00:53:

I just don't like the designs, sorry. Some of them look like they should be sold in a souvenir shop or something


Posted by idoru on Jan-27-2010 00:56:

quote:
Originally posted by Sushipunk
I just don't like the designs, sorry. Some of them look like they should be sold in a souvenir shop or something


I've just never understood the point of having a random, meaningless word plastered all over your clothes. Especially if the word is just the brand name; at that point you're just one gigantic, moving billboard.


Posted by Sushipunk on Jan-27-2010 01:12:

quote:
Originally posted by idoru
I've just never understood the point of having a random, meaningless word plastered all over your clothes. Especially if the word is just the brand name; at that point you're just one gigantic, moving billboard.


Yeah, I know what you mean. I've never been much of a fan of that either.


Posted by EarnYourKeep on Jan-27-2010 01:39:

Well said all it's understood that branding isn't for everyone. i think in the statement we're making it's more about brand awareness since we've spent virtually no marketing money and are relying on word of mouth. The photoblog kinda explains it through visual art. Graf was a major part in this so throwing up a 'tag' or a name is the pioneer. Although not limiting to only that type of design, initially it does wonders for brand awareness. Most if any of the marketing is sticker bombing the city, we see BNE as a huge graf artist who strictly goes up snyping. Snyping/Sniping is putting up advertisements on walls/billboards at night with no consent.

We do have a full line coming that caters to cut and sow items, so parkas, zip ups, button downs, and most accessories that fall under 'fashion' will be coming shortly.

All of this was started with the intentions of highlighting photographic ability and word art (graf). There was no major capital invested, this isn't ran by a parent company, this is 2 kids starting something years back they just never knew it. So after 7 successful seasons, and now a major part of this team I'm helping spread the good word. And it's only now that we are pushing the next level and seeking media kits at large publications, online marketing, and actual metrics to gauge our sales.

I don't think I need to go more into it and can probably sum a lot of this up to surviving 2-3 years as a small business with some mass appeal. It's only now that we are looking to move on it as a serious business.

So this is probably as cliche as it gets (or clique) but support the small pop up businesses and fight the corporations.


Posted by EarnYourKeep on Jan-27-2010 01:45:

quote:
Originally posted by Ygrene
Soda, beer, candy! I LIKE ALL THREE OF THOSE THINGS!


SODA BEER CANDY - that's what the bodegas used to have lit up outside their stores, so that's a play on it.

the NEW YORKER than you than you than you shirt is a play on the old style THANK YOU THANK YOU plastic bags we used to get when we bought groceries

those are just some of the nostalgia designs that help bring it back if anyone remembers them.


Posted by Sushipunk on Jan-27-2010 01:59:

quote:
Originally posted by get nyce
Well said all it's understood that branding isn't for everyone. i think in the statement we're making it's more about brand awareness since we've spent virtually no marketing money and are relying on word of mouth. The photoblog kinda explains it through visual art. Graf was a major part in this so throwing up a 'tag' or a name is the pioneer. Although not limiting to only that type of design, initially it does wonders for brand awareness. Most if any of the marketing is sticker bombing the city, we see BNE as a huge graf artist who strictly goes up snyping. Snyping/Sniping is putting up advertisements on walls/billboards at night with no consent.

We do have a full line coming that caters to cut and sow items, so parkas, zip ups, button downs, and most accessories that fall under 'fashion' will be coming shortly.

All of this was started with the intentions of highlighting photographic ability and word art (graf). There was no major capital invested, this isn't ran by a parent company, this is 2 kids starting something years back they just never knew it. So after 7 successful seasons, and now a major part of this team I'm helping spread the good word. And it's only now that we are pushing the next level and seeking media kits at large publications, online marketing, and actual metrics to gauge our sales.

I don't think I need to go more into it and can probably sum a lot of this up to surviving 2-3 years as a small business with some mass appeal. It's only now that we are looking to move on it as a serious business.

So this is probably as cliche as it gets (or clique) but support the small pop up businesses and fight the corporations.


That's cool, and I appreciate what you're doing. I'm just not big on the designs you have, that'a all Maybe some of your new stuff will appeal more. Are you going to post it here when the new stuff comes in?


Posted by EarnYourKeep on Jan-27-2010 02:12:

of course, when the spring line drops I'll add onto the post, probably within 2 weeks.


Posted by Joss Weatherby on Jan-27-2010 02:12:

quote:
Originally posted by Sushipunk
That's cool, and I appreciate what you're doing. I'm just not big on the designs you have, that'a all Maybe some of your new stuff will appeal more. Are you going to post it here when the new stuff comes in?



Stu likes my anal bead shirts.


Posted by Sushipunk on Jan-27-2010 02:14:

quote:
Originally posted by Joss Weatherby
Stu likes my anal bead shirts.


I remember that hahaha.


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