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Armada music videos

Saw this over at Trance.nu and its quite ridiculous
What was their budget for this video? Like 200$?



And they make lots of these



More at http://www.youtube.com/user/armadam...D/2/_11S2tNHAP0



I mean the 90s Trance/EDM videos were awful but at least had a budget more than a few hundred dollars

god the videos are fuking awful - yet i always find myself watching them.

I get embarassed for the dj's when they act.

er at Trance.nu and

traitor imo

quote:

Originally posted by Mgz er at Trance.nu and traitor imo

I signed up at Trance.nu before I did here, so it actually would be the other way around

Why waste money on something that's never going to get aired anywhere?

quote:

Originally posted by Mr.Mystery Why waste money on something that's never going to get aired anywhere?

Thats what i'm asking myself too, even if these videos are as cheap as possible, they will probably cost more than most of these tunes will make.

the armada videos are always weird things with no apparent connection with the name of the track or with the music, there are some fan videos that take film parts and this kind of things that fit more the music and are much better.

I think it was a Dash Berlin video - some vocal song.. where she was being chased with the dumbest looking robot type of thing. If that's what it even was.

quote:

Originally posted by Rodri Santos the armada videos are always weird things with no apparent connection with the name of the track or with the music

Like the "Bromance" track. It's called "Bromance" and yet they show the guy running on his own and hooking up with multiple women. Where's the "bromance" in that?

I'm real keen on all of this.

This is art.

This is beautiful.

wooh the gouryella videos are quality, but at least it shows tiesto & ferry's career , and it's music related. Also they're older, now a video like the Armada ones could be recorded by anyone.

Btw, what an awesome melody maybe it's the 100th time i listen to that track and i still enjoy it.

i know it's dated, but it's still a funny looking video

best-video-ever.

quote:

Originally posted by MeLLyMeL best-video-ever.

"Just go that way, take a left after the second traffic light, an then walk 70 miles north"

classic

What the fuck is this video supposed to be about?

quote:

Originally posted by osterzone What the fuck is this video supposed to be about?

I think its some girl and she can decide between the rich asshole guy and the poor guy she loves and she obviously takes the poor guy.

yeah the gouryella videos are so awesome. the walhalla video is pure

Like everyone else I was also wondering why do they make this shit.
It's not a music video by any standard. Instead it must be viewed as a commercial advertisement.
armada make a lot of profit via youtube click-throughs so quite simply they need something for people to click on.
The more of these so called videos the better.
Someone said the budget is $100, I think it's close to $0; infact I think they made money on this video even before it was posted as quite obviously it's showing various cars and scooters.
Secondly the links lead to iTunes pages where they are selling their classics albums. Since 'armada sounds' are getting more and more new audiences they also need to sell them their back catalogue and videos are a perfect advert for them, especially sponsored ones. They are probably laughing all the way to the bank.
It's all under guise of exposing EDM to more people globally.
But personally I don't care to how many people this music gets 'exposed to' because I've been disillusioned a long time ago.
I think if people like dance music they can find it themselves as I did. Globalization of trance did not work because what they are selling here, well most of it is not trance. Not that anyone cares about that either anymore.
There's only one aspect that is left that should worry artists - their artistic integrity. Endorsing things like this or even playing them is what made it all go shit.

Some may not know but Armin is no longer part ofarmada, he converted his 33% owndership rights to stock/cash only long time ago.
It's just a shame for him that he'll always be stigmatized over things like this because people (still) don't see the difference between him and the company.
What he should do to clear this up is speak openly about it to stop people slanting him.

uhm, ok

quote:

Originally posted by MeLLyMeL best-video-ever.

yes ma'am. It's the only trance video I know off the top of my head.

At least this one has giant boobs in it.

quote:

Originally posted by Fresh Prince Some may not know but Armin is no longer part ofarmada

He sure likes to play Armada tracks since 70% of what he spins are armada tracks.

quote:

Originally posted by Fresh Prince Some may not know but Armin is no longer part ofarmada, he converted his 33% owndership rights to stock/cash only long time ago. It's just a shame for him that he'll always be stigmatized over things like this because people (still) don't see the difference between him and the company. What he should do to clear this up is speak openly about it to stop people slanting him.

He is still acting the main front figure of Armada, of course people associate him with Armada.

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