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Waves Announces Permanent Price Reductions

Either hell froze over, or pirating and the bad economy has taken its toll on their sales:

Waves Price Reductions

why would piracy take a toll on their sales? Piracy increases sales. People who pirate would not have paid the prices they ask for in the first place. For a product in that price range, the only people who buy it are people who would have bought it regardless of piracy, so the people who pirate aren't exactly affecting sales negatively, they are affecting positively by being the marketers of the product. I'd say 50-70% of their sales are because of piracy, at the very least the ongoing of their business has been because of piracy, and the free marketing it has brought.


their product was overpriced, and UAD and other bundle makers became bigger competitors. Lower prices due to competition and overpriced product I imagine.

I'm willing to bet piracy had nothing to do with it, either way this is pretty cool news. Thanks for sharing

I was half-joking about the reasons for the price reductions, guys, since none of us really know all the reasons factoring into this decision, but obviously competition has a lot to do with it. It's just that Waves is the poster child for pirated software. I guess I should've added some of these:

quote:

Originally posted by Kismet7 their product was overpriced, and UAD and other bundle makers became bigger competitors. Lower prices due to competition and overpriced product I imagine.

their products have always been priced similarly if not cheaper than UAD plugins. It is the big packages that come with like 200 plugins that seems expensive but per plugin, it is quite reasonable. And of course it is piracy that is causing them to capitulate. And now that it is both cracked for pc and mac, they have no choice.

quote:

Originally posted by Mad for Brad their products have always been priced similarly if not cheaper than UAD plugins. It is the big packages that come with like 200 plugins that seems expensive but per plugin, it is quite reasonable. And of course it is piracy that is causing them to capitulate. And now that it is both cracked for pc and mac, they have no choice.

If you think its piracy that made them lower their prices, go ahead and make a reasonable/logical case as to why piracy made them lower their prices. So that I can break it to pieces for you...with ease.

so it just happens to coincide with them being cracked on both platforms ?

quote:

Originally posted by Mad for Brad so it just happens to coincide with them being cracked on both platforms ?

Exactly. The mac crack coming out has a big deal to do with this I think.

Maybe not so much with the smaller ones but the Mercury, Horizon and Diamond for sure. Don't forget the Mercury bundle is over $6k before tax.

You also have to factor in that a lot of people who may have bought the smaller packages or individual plugs could get the big ones for free now.

Don't get me wrong, I think some of the piracy has helped them as a introduction to their software but I think the reduction of costs is directly linked to the mac version finally being cracked.

It may also be a move to cash in on new project studios based around native PTHD systems - by lowering their pricing they are making themselves a viable option for lower budget studios.

the pc version was just cracked a week ago or so. I know the mac one was out this summer because I used it myself. Just a poll on here, on who has ever bought a waves product despite being the same price and quality of UAD. Guarantee it is 0. So all the semi pro producers that will buy something they have to will now use the crack. That is a big market, Basically the UAD market is now not going to pay.

And the plugins really are not that expensive if you want a particular one. I bought their pultec remake and the API 2500 and they really aren't that expensive. Go to the website.

Anyways in my travels thru Ireland, England and Europe, i've been to 3 rather big studios 500 000 + in construction and equipment and 1 of them was using cracks. Rather scary.

FINALLY i can afford the Maserati plug, thank the lord!

lol k the maserati plugins are funny but still, they have some great plugins that aren't so insulting to the intelligence. Honestly they rival the UAD and you don't have to put up with that stupid dongle that cripples the use.

In fact I think the problem with Waves is that there are so many that having the cracks did help me decide which ones I would actually use but then again, everything I do is always redone by a real engineer so I wouldn't say i'm an engineer in any way.

M4B...no reasoning...no logic...nothing? Piracy does'nt cause lower prices as a response to piracy. Its one of the last things piracy would cause, especially for a product that is priced at 6k. If anything they would raise prices to make higher margins. Its either people can afford it and will buy it, or they cant afford it and wont buy it, so its pirated, and then marketed to those who will buy it. So for Waves, I imagine half of their revenues are a product of the piracy of their product.

ps: Waves plugins have been cracked for years, so why would they lower prices because of being cracked recently? So piracy has nothing to do with the lower prices. Its either competition or them realizing the product was overpriced. If anything, piracy allowed them to keep their high prices for as long as they did.

quote:

Originally posted by Mad for Brad the pc version was just cracked a week ago or so.

That's not right AFAIK - the PC versions of the waves stuff have been around for years. Shit, I remember in school many moons ago cracks of waves stuff floating about for PC.

I thought the mac crack was the big deal as they somehow got around the ilok issue - potentially it opens up the doors to a lot of software that was ilok only and no one had properly crakced it (without time resets and little snitch etc.).


As for pro studios using cracks - I actually have yet to be a pro studio (and I'm talking very serious ones) whwre they don't have at least one thing that it cracked. They don't fuck about with the big stuff like waves but sometimes the little plugs (cracks) find their way in to the mix.

Well, considering how overpriced their sw is, 40% off brings it down to more of a "LOL" level instead of "WTF" level. I'm still not going to buy it. Holler when it drops to 80% off.

Still, I guess better than what they were shamelessly charging before...

and this is proven ? How do you account for all those big studios caught using cracks. And that is just a minority of people that can afford or should be able to afford them but don't because they cut corners which is an industry mantra really.

quote:

Originally posted by DJ RANN That's not right AFAIK - the PC versions of the waves stuff have been around for years. Shit, I remember in school many moons ago cracks of waves stuff floating about for PC. I thought the mac crack was the big deal as they somehow got around the ilok issue - potentially it opens up the doors to a lot of software that was ilok only and no one had properly crakced it (without time resets and little snitch etc.). As for pro studios using cracks - I actually have yet to be a pro studio (and I'm talking very serious ones) whwre they don't have at least one thing that it cracked. They don't fuck about with the big stuff like waves but sometimes the little plugs (cracks) find their way in to the mix.

I remember the last crack was the diamond bundle but I know all the new stuff including the signature pliugins like the jjp pultec stuff the SSL stuff, the API stuff, all cracked now.

quote:

Originally posted by DJ RANN I thought the mac crack was the big deal as they somehow got around the ilok issue - potentially it opens up the doors to a lot of software that was ilok only and no one had properly crakced it (without time resets and little snitch etc.).

That is part of the whole issue with the time of 64 bit plugins not being issued.Ilock was destroyed, companies are not sure what to go with , Ilock is really reviewing its security but I remember the mac crack being a huge day for many people . I remember seeing on a release forum I use for movies that the waves complete package for PC was cracked. So now, anyone on MAC or PC can't get everything for free if they want.

I have a colleague that has some sort of financial interest in the company that I could email but I don't think they would ever admit this is the reason as it makes the company look like they are not in control.

quote:

Originally posted by Mad for Brad lol k the maserati plugins are funny but still, they have some great plugins that aren't so insulting to the intelligence. Honestly they rival the UAD and you don't have to put up with that stupid dongle that cripples the use.

i was going to just roll w/ the sarcasm you thought my last post had but i was being serious lol. I had the demo of the VX1 and all the vocal records i did through it i've received so many compliments on my "vocal processing". I barely even put anything else on the channel, it's really a quality plug. I own 3 x UAD-1 and there isn't much for me out of the waves stuff other than a few plugs:

- x nose/hum/crackle/pop etc
- VX1
- S1 (though not necessary)


I will say that both the de-esser's suck for UAD & Waves, the Sonnox one is something i'd like to purchase down the road as well.

I hate the packaging but I've used the bass plugin on a synth bass but there is an overall negative view concerning pros as they are just too specific even tho you can use them on anything.

the only plugins that don't get affected by piracy are mostly sample libraries that cost 1000+
The argument that the person wouldn't buy it if they didn't get it for free is valid but Waves has great plugins for 200 ish.

quote:

Originally posted by Zombie0729 I will say that both the de-esser's suck for UAD & Waves, the Sonnox one is something i'd like to purchase down the road as well.

I would highly suggest checking out the Eiosis E2 demo before making a decision:

http://www.eiosis.com/e2deesser

I always felt they were overpriced and that the world just wasn't ready to pay the same prices for something without a hands on feel, as something with.

A lot of their business would have come from piracy too. If not from people converting over from pirate to legal, then at least from the excessive marketing that it would have given them for free.

but people don't really know the real cost. They are not that expensive until you look at the big bundles. They are on par with most plugins as far as cost and they offer 24 hour tech support and will ehlp you work with your actual rig to get them working if they don't where as most companies will be , oh we don't support such and such.

Oh nice! I've been wanting to buy the Renaissance package.

I'm pretty naieve so have never gotton hold of anything cracked - but waves is something I've long wanted - I've never even heard it used but it seems like a lot of people use waves.

I was interested in the vocal-rider plug lately so as to reduce need for vocal compression.

Just out of curiosity and without nwanting to sound like a nooba, where are these cracked versions..........

vocal rider is great. Especially on classical instruments or anything you want to basically manually ride but too lazy. They also have this high and bottom end compressor, MV2 , which is really great for channels you just want a bit of control.

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